How to Get the Leads that Your Competition Doesn't Know Exists with Jan Roos - 438
07/04/24 • 41 min
Shownotes can be found at https://www.profitwithlaw.com/438.
In today's episode, we're thrilled to have Jan Roos, an award-winning entrepreneur, author, and speaker, who brings a wealth of knowledge on effective marketing strategies for law firms. Moshe Amsel and Jan dive into the intricate challenges of identifying the right hooks to reach clients before they even know that they need an attorney. They explore successful campaign strategies, the power of educational content, and the nuances of marketing to underserved legal sectors, such as Medicaid and dementia care.
Jan and Moshe emphasize the need for attorneys to invest in marketing correctly and highlight the pitfalls of running PPC ads without substantial budgets or expertise. This episode will arm you with tactics to engage potential clients proactively, even before they start searching for legal services.
Tune in to uncover the secrets to bridging the knowledge gap for your clients, leveraging educational events, and using pre-recorded materials to drive consultations. Don't miss Jan's invaluable insights, including advanced strategies for qualifying potential clients through consultation calls and the role of outbound calling. Plus, discover how attorneys can stand out in a competitive market by effectively utilizing specific marketing approaches across various legal practice areas.
Whether you're looking to enhance your law firm's cash flow or seeking innovative marketing techniques, this episode is a must-listen!
Chapters:
[00:00] Introduction to Jan Roos
[5:44] Who This Episode is For
[11:51] How to Find the Knowledge Gaps
[15:04] Using Educational Events to Generate Leads
[20:04] How to Increase Your Conversion Rate
[23:00] Determining the Right Marketing Hook
[33:14] Priming Leads for a Consultation Call
Resources mentioned:
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Connect with Jan Roos: LinkedIn
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
Shownotes can be found at https://www.profitwithlaw.com/438.
In today's episode, we're thrilled to have Jan Roos, an award-winning entrepreneur, author, and speaker, who brings a wealth of knowledge on effective marketing strategies for law firms. Moshe Amsel and Jan dive into the intricate challenges of identifying the right hooks to reach clients before they even know that they need an attorney. They explore successful campaign strategies, the power of educational content, and the nuances of marketing to underserved legal sectors, such as Medicaid and dementia care.
Jan and Moshe emphasize the need for attorneys to invest in marketing correctly and highlight the pitfalls of running PPC ads without substantial budgets or expertise. This episode will arm you with tactics to engage potential clients proactively, even before they start searching for legal services.
Tune in to uncover the secrets to bridging the knowledge gap for your clients, leveraging educational events, and using pre-recorded materials to drive consultations. Don't miss Jan's invaluable insights, including advanced strategies for qualifying potential clients through consultation calls and the role of outbound calling. Plus, discover how attorneys can stand out in a competitive market by effectively utilizing specific marketing approaches across various legal practice areas.
Whether you're looking to enhance your law firm's cash flow or seeking innovative marketing techniques, this episode is a must-listen!
Chapters:
[00:00] Introduction to Jan Roos
[5:44] Who This Episode is For
[11:51] How to Find the Knowledge Gaps
[15:04] Using Educational Events to Generate Leads
[20:04] How to Increase Your Conversion Rate
[23:00] Determining the Right Marketing Hook
[33:14] Priming Leads for a Consultation Call
Resources mentioned:
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Connect with Jan Roos: LinkedIn
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
Previous Episode
Everything You Need to Know about Retirement Planning for Business Owners with Courtenay Shipley - 437
Shownotes can be found at https://www.profitwithlaw.com/437.
Welcome to another insightful episode of the Profit with Law Podcast! In today's episode, Moshe Amsel is joined by retirement plan expert, Courtenay Shipley, to delve into the intricacies of retirement planning as a business owner. This conversation explores everything from maximizing contributions to 401K plans and passing non-discrimination testing, to the complex world of profit sharing and cash balance pension plans.
Courtenay shares her compelling backstory, explaining how a bad experience with her employer led her to establish her own firm. Together with Moshe, they discuss the competitive landscape of retirement planning, the strategic use of employer contributions, and the crucial role of tax considerations in retirement planning. Small business owners will gain valuable insights on structuring compensation packages to attract and retain top talent, with actionable tips on profit sharing and deferred compensation plans.
Tune in now for actionable insights that could transform your business and enrich your employees' futures!
Chapters:
[00:00] Introduction to Courtenay Shipley
[06:45] Maximizing 401K Contributions for Business Owners and Employees
[16:07] QBI - Qualified Business Income Deduction
[20:15] Employee Incentives
[27:47] Handling 401k Plans Effectively
[31:46] Which Retirement Plan is Right for You?
[35:32] Retirement Plan and Taxes
Resources mentioned:
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Connect with Courtenay Shipley: LinkedIn | Company’s LinkedIn | Website
Episode 40 - Lessons From The Life Of A Giant
retirementplanology.com/learnmore
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
Next Episode
Embracing Growth Mindset: Eduardo Briceno on Building a High-Performance Law Practice - 439
Shownotes can be found at https://www.profitwithlaw.com/439.
Welcome to the Profit with Law Podcast! Joining us today is Eduardo Briceno, a renowned keynote speaker, facilitator, and author who has dedicated his career to fostering cultures of learning and high performance.
In this episode, Eduardo sheds light on the power of the growth mindset, the distinction between performing and improving, and how these concepts apply to the legal profession. Moshe and Eduardo offer valuable advice on transitioning from a solo attorney to building a thriving firm, taking calculated risks, and implementing effective marketing strategies. They also delve into the necessity of creating safety nets, setting the stage for continuous learning, and fostering an environment where both leaders and teams can grow.
Tune in to explore these transformative ideas and much more!
Chapters:
[00:00] Introduction to Eduardo Briceno
[02:13] The Importance of Optimism
[08:12] How to Escape the Solo Mindset
[18:13] Is Being Risk-Averse Keeping You Stuck?
[23:13] Creating a Safety Net in Marketing
[30:42] Creating a Safety Net in Hiring
[35:35] Reactive and Proactive Growth Mindset
[40:58] 3 Tips for Leaders
Resources mentioned:
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Connect with Eduardo Briceno: Website | LinkedIn | X (Twitter) | Facebook | Instagram
The Performance Paradox by Eduardo Briceno
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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