Pricing Heroes
Competera
Pricing Heroes: Insights for Retail Pricing Success
Elevate your retail pricing strategy with Pricing Heroes, the premier monthly podcast for pricing managers and retail professionals. Each episode features industry leaders and pricing experts sharing exclusive insights to transform your approach.
Whether you're a pricing manager optimizing promotional calendars, a retail professional navigating dynamic markets, or a business leader implementing AI-driven pricing models, Pricing Heroes delivers the structured insights you need to excel. Each episode features:
- Expert Interview: Deep-dive discussions with industry leaders
- Case Study Analysis: Real-world strategy breakdowns
- Actionable Takeaways: Implementable insights for your business
From e-commerce to brick-and-mortar, global retail to local markets, our discussions span the complete pricing spectrum:
- Innovative pricing technologies and emerging trends
- Data-driven consumer behavior analysis
- Strategic solutions to complex pricing challenges
- Tactics to boost profit margins and market share
- Pricing topics making headline news
Join our thriving community of retail pricing innovators and master sophisticated pricing strategies that drive sustained business growth. Together, we're transforming the art and science of retail pricing in today's dynamic market.
New episodes release on the last Thursday of each month. Available on Spotify, Apple Podcasts, and Google Podcasts.
All episodes
Best episodes
Seasons
Top 10 Pricing Heroes Episodes
Goodpods has curated a list of the 10 best Pricing Heroes episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Pricing Heroes for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Pricing Heroes episode by adding your comments to the episode page.
2025 Pricing Predictions: Insights from Industry Experts
Pricing Heroes
01/30/25 • 24 min
How will AI, inflation, and shifting market dynamics impact pricing in 2025?
In this special episode of Pricing Heroes, we asked nine top pricing experts to share their boldest predictions for the year ahead. From the rise of AI-driven pricing to the risks of dynamic pricing missteps, this episode explores the biggest trends shaping the future of pricing—and what retailers must do to stay ahead.
Featured Experts:
🎙️ Stephan Liozu – Chief Value Officer, Zilliant
🎙️ Per Sjöfors – Author of The Price Whisperer
🎙️ Oliver Banks – Retail Transformation Expert, Author of Driving Retail Transformation
🎙️ Ayon Bhattacharyya – Founder & CEO, Biz Growth Spurt
🎙️ Markus Husemann-Kopetzky – Founder, Price Management Institute
🎙️ Danilo Zatta – Pricing Advisor, Author of The 10 Rules of Highly Effective Pricing
🎙️ Maciej Kraus – Managing Partner, Movens Capital, Author of The Future of Pricing
🎙️ Tim J. Smith – CEO, Wiglaf Pricing & Adjunct Professor, DePaul University
🎙️ Alex Halkin – Founder & CEO, Competera
What We Cover:
✅ The game-changing role of AI in pricing strategies
✅ Why data-driven decision-making will be the new competitive advantage
✅ How trade policies and inflation will force pricing shifts
✅ The growing impact of hyper-personalization & marketplace pricing
✅ The real risks of price wars & unethical AI
Whether you’re a pricing professional, retail leader, or industry strategist, this episode is packed with insights to help you navigate pricing in 2025.
🔊 Listen now and stay ahead of the curve!
----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
01/13/23 • 32 min
Our today's guest is Dr. Yola Engler - Lead Group Pricing at Signa Sports United based in Berlin.
SIGNA Sports United is an NYSE (New York Stock Exchange) listed specialist online sports retail company based in Berlin, Germany. They own companies and brands in various sports, including bike, tennis, outdoor, and team sports.
Dive deeper into the best pricing strategies to go through the surging inflation, wise promo management, and the future of pricing explained by Dr. Engler.
----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
02/06/23 • 37 min
Our today’s guest is Juan Díez Barrientos - Pricing manager at one of the biggest Nordic home and furniture retailers based in Stockholm (one of the biggest home retailers in Sweden, Finland, and Norway). Ex Implementation Manager Lead at IBM.
Check out the main patterns and strategies home retail is introducing amid rising inflation to keep customers sentiment high and secure margins.
----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
05/16/23 • 35 min
Today's guest is Zen Ore, Executive Manager of Commercial Pricing Strategy at one of the world's biggest grocery retailers.
Tap 'Play' to discover how the approach of retail (and not only) pricing evolved over the last decade and what is 'the new generation of pricing consultancy'.
----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
07/19/23 • 16 min
Out today's guest is Johan Karlsson, a pricing analyst at Clas Ohlson.
Embark on a thrilling journey with Johan Karlsson as he reveals the secrets of the retail pricing world.
Discover how his childhood fascination with pricing at his parents' gas station ignited a passion that led him straight into this exciting field.
From legacy approaches to cutting-edge AI solutions, Johan's insights will captivate and inspire you to unravel the mysteries behind setting the perfect price tags, making this episode a must-listen for anyone intrigued by the art and science of pricing in retail.
----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
Navigating Retail Transformation with Oliver Banks
Pricing Heroes
11/09/23 • 29 min
Our guest today is Oliver Banks, global retail influencer, host of “The Retail Transformation Show,” and author of Driving Retail Transformation: How to Navigate Disruption and Change, available March 2024.
In this episode, we explore the intricacies of change management and pricing strategies crucial for retail success in an ever-evolving market landscape. Banks shares his insights on overcoming human resistance to change, adapting to competitive pricing pressures, and the complexity of using pricing as a "controllable lever" in retail.
Follow Oliver Banks on LinkedIn.
Pre-Order Driving Retail Transformation: How to Navigate Disruption and Change today at Amazon.
----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
Monetizing and Pricing Sustainability with Stephan Liozu
Pricing Heroes
02/29/24 • 45 min
Today's guest is Dr. Stephan Liozu, the Founder of Value Innoruption Advisors, which is a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 14 books on pricing, including his most recent book, Monetizing and Pricing Sustainability, which he co-authored with Fabien Cros. Stephan has also written many articles on strategic pricing for the Journal of Professional Pricing. Stephan currently sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation.
In this episode, Stephan discusses how pricing experts can lead sustainable innovation within their organizations by helping them understand the value of sustainable pricing and helping executives transform go-to-market strategies to have a sustainable impact.
Links to Resources Mentioned in Episode:
- PricingForThePlanet, Sustainability Monetization and Pricing
- MPS Certification: Monetizing & Pricing Sustainability by PricingForThePlanet
- NYU Stern Center for Sustainable Business - NYU Stern
- True Price Foundation – We create standards for the adoption of True Prices
----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
03/28/24 • 39 min
Today's guest is Karan Sood, the Director of Sales Operations at Rakuten Kobo, a Canadian seller of ebooks, audiobooks, e-readers and tablet computers. Karan is a “Top Pricing Strategy Voice” on LinkedIn, recognized for his active contributions of insights and engaging content to the online pricing community. He has 16 years of experience in pricing, working for prominent global brands, including YellowPages, Mitsubishi and General Motors.
In this episode, Karan discusses his professional journey as a pricing professional who's worked across several industries and facing some of the toughest challenges one might face in the field, including a global financial crisis and digital transformation in print advertising. In sharing his story, Karan provides practical insights for pricing professionals and businesses interesting in using their pricing capabilities to drive outcome-oriented innovation within their organizations.
Links to resources mentioned in the show:
- The Strategy and Tactics of Pricing 6th Edition by Thomas T. Nagle and Georg Müller
- Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini
- Financial Intelligence, Revised Edition: A Manager's Guide to Knowing What the Numbers Really Mean by Karen Berman and Joe Knight
----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
Grow a Spine for Pricing: Measuring the Maturity of Your Pricing Practice with Tim J. Smith
Pricing Heroes
04/24/24 • 39 min
Our guest on our recent episode of Pricing Heroes is Dr. Tim J. Smith, a foremost thought leader in the pricing community. Tim wears a variety of hats in the pricing profession. He is the Founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, an academic advisor at the Professional Pricing Society, and the author of four books on pricing, including Pricing Done Right and Pricing Strategy. Those of you who are active on LinkedIn may know him as the brains behind the Pricing Spine-o-meter.
Tim dives into evaluating pricing teams, explains why technology alone can’t tackle today's most pressing pricing challenges, and explores the positive role pricing can have on public perception and social equity. Tune in to learn how you can take your pricing strategies to the next level.
Check out these resources:
- Pricing Strategy (book)
- Pricing Done Right (book)
- Wiglaf Pricing Missives (Pricing Spine-o-meter on LinkedIn)
- Certified Pricing Professional (CPP)
----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
05/28/24 • 34 min
Our guest this week is our very own Alex Galkin, Founder & CEO of Competera. We invited Alex on the podcast to discuss a recent report on the “Future of Pricing: How AI is Transforming Retail Pricing” published by Coresight Research.
In this episode, Alex discusses the shift he's seeing towards AI-powered price optimization in retail, highlights the differences in AI capabilities currently being deployed in real-world scenarios, explains why retailers should trust AI to empower their pricing teams, and provides helpful tips for retailers trying to determine if AI pricing is right for them and what they can do to prepare for the adoption of AI tools.
Report: Future of Pricing: How AI is Transforming Retail Pricing
----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.
Show more best episodes
Show more best episodes
FAQ
How many episodes does Pricing Heroes have?
Pricing Heroes currently has 20 episodes available.
What topics does Pricing Heroes cover?
The podcast is about Retail, Management, Podcasts, Big Data, Business and Careers.
What is the most popular episode on Pricing Heroes?
The episode title 'Emergency strategies to keep profit high in the inflation-shaken environment by Dr. Markus Husemann-Kopetzky' is the most popular.
What is the average episode length on Pricing Heroes?
The average episode length on Pricing Heroes is 34 minutes.
How often are episodes of Pricing Heroes released?
Episodes of Pricing Heroes are typically released every 35 days.
When was the first episode of Pricing Heroes?
The first episode of Pricing Heroes was released on Oct 11, 2022.
Show more FAQ
Show more FAQ