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Pricing Heroes

Pricing Heroes

Competera

Pricing Heroes: Insights for Retail Pricing Success

Elevate your retail pricing strategy with Pricing Heroes, the premier monthly podcast for pricing managers and retail professionals. Each episode features industry leaders and pricing experts sharing exclusive insights to transform your approach.

Whether you're a pricing manager optimizing promotional calendars, a retail professional navigating dynamic markets, or a business leader implementing AI-driven pricing models, Pricing Heroes delivers the structured insights you need to excel. Each episode features:

- Expert Interview: Deep-dive discussions with industry leaders

- Case Study Analysis: Real-world strategy breakdowns

- Actionable Takeaways: Implementable insights for your business

From e-commerce to brick-and-mortar, global retail to local markets, our discussions span the complete pricing spectrum:

- Innovative pricing technologies and emerging trends

- Data-driven consumer behavior analysis

- Strategic solutions to complex pricing challenges

- Tactics to boost profit margins and market share

- Pricing topics making headline news

Join our thriving community of retail pricing innovators and master sophisticated pricing strategies that drive sustained business growth. Together, we're transforming the art and science of retail pricing in today's dynamic market.

New episodes release on the last Thursday of each month. Available on Spotify, Apple Podcasts, and Google Podcasts.

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Top 10 Pricing Heroes Episodes

Goodpods has curated a list of the 10 best Pricing Heroes episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Pricing Heroes for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Pricing Heroes episode by adding your comments to the episode page.

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Today's guest is Dr. Stephan Liozu, the Founder of Value Innoruption Advisors, which is a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 14 books on pricing, including his most recent book, Monetizing and Pricing Sustainability, which he co-authored with Fabien Cros. Stephan has also written many articles on strategic pricing for the Journal of Professional Pricing. Stephan currently sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation.
In this episode, Stephan discusses how pricing experts can lead sustainable innovation within their organizations by helping them understand the value of sustainable pricing and helping executives transform go-to-market strategies to have a sustainable impact.
Links to Resources Mentioned in Episode:

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Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.

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Our first guest is Dr Markus Husemann-Kopetzky - pricing advisor, researcher and educator, ex. Amazon Senior Manager for Pricing and Business Analytics, Founder of the Price Management Institute and author of the Handbook on the Psychology of Pricing and the (lovely) Pricing Nuggets.
Dr Husemann-Kopetzky has shared how some retailers win during uncertainty in the market and why an elasticity-based approach to pricing is the key to success.
----------Dr Markus Husemann-Kopetzky's LinkedIn: https://www.linkedin.com/in/dr-markus-husemann-kopetzky/
Subscribe to the weekly newsletter "Pricing Nuggets" by Dr Markus Husemann-Kopetzky: https://pricingnuggets.com/
Book by Dr Markus Husemann-Kopetzky:
Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to knowCheck out our website https://competera.net/ and pricing solutions to supercharge your retail business.More interviews with retail pricing experts are here.

----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.

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Our today's guest is Dr. Yola Engler - Lead Group Pricing at Signa Sports United based in Berlin.
SIGNA Sports United is an NYSE (New York Stock Exchange) listed specialist online sports retail company based in Berlin, Germany. They own companies and brands in various sports, including bike, tennis, outdoor, and team sports.
Dive deeper into the best pricing strategies to go through the surging inflation, wise promo management, and the future of pricing explained by Dr. Engler.

----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.

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Our today's guest is Stephan M. Liozu.

Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 12 books on pricing. He has also written many articles on strategic pricing issues for the Journal of Professional Pricing. Stephan sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation.

Dive deeper into the details of Change Management and Pricing Tactics explained by Stephan M. Liozu.

----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.

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Out today's guest is Johan Karlsson, a pricing analyst at Clas Ohlson.
Embark on a thrilling journey with Johan Karlsson as he reveals the secrets of the retail pricing world.
Discover how his childhood fascination with pricing at his parents' gas station ignited a passion that led him straight into this exciting field.
From legacy approaches to cutting-edge AI solutions, Johan's insights will captivate and inspire you to unravel the mysteries behind setting the perfect price tags, making this episode a must-listen for anyone intrigued by the art and science of pricing in retail.

----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.

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In this episode of Pricing Heroes, we sit down with Sheetal Chavan, the Commercial Pricing Lead at Zalando, one of Germany's largest online retailers selling shoes, fashion, and beauty products. With six years of experience in pricing and a diverse background across various business functions, Sheetal shares her journey into the pricing profession and offers valuable insights for both newcomers and seasoned professionals in the field.
Sheetal recommends several resources for those interested in pricing:

----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.

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Our guest on this episode of Pricing Heroes is Ayon Bhattacharyya, the Founder & CEO of Biz Growth Spurt, a consultancy helping B2B SaaS and tech companies drive profitable growth through product marketing and price optimization by taking a value-based, data-driven approach. Ayon has more than 15 years of experience leading pricing and commercial strategy across various industries with dozens of global brands, including British Airways, News Corporation, Equifax and Telefonica O2.

In this episode, Ayon shares his experience working with brands to boost their pricing power and communicate value more effectively. He offers actionable strategies for navigating B2B pricing complexities, from understanding customer segments to utilizing data-driven methods for optimal pricing.
Resource Mentioned in Episode:

Ayon’s LinkedIn article mentioned during the episode: “Taking a structured, value-based approach to monetisation is the key to profitable growth”

----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.

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In this special episode of Pricing Heroes, we welcome back our very own Alex Galkin, who joins us for our conversation with today's guest, Maciej Kraus. Maciej is a Managing Partner at Movens Capital, a growth equity firm, where he helps companies generate more profit for their development and growth. He is also a guest lecturer at the Stanford Graduate School of Business and the author of three books, including "The Future of Pricing: A Guide to the Next 10 Years of AI" and his forthcoming book, "Pricing Decoded: How Leading Pricing Practitioners Manage Practice to Boost Profits." Maciej is also one of the longest-serving members of Competera's advisory board.
Recommended Resources

Maciej recommends several resources for those looking to deepen their pricing knowledge:

----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.

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Our today’s guest is Juan Díez Barrientos - Pricing manager at one of the biggest Nordic home and furniture retailers based in Stockholm (one of the biggest home retailers in Sweden, Finland, and Norway). Ex Implementation Manager Lead at IBM.
Check out the main patterns and strategies home retail is introducing amid rising inflation to keep customers sentiment high and secure margins.

----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.

bookmark
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share episode

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Our today's guest is James Tenser, Retail Tech Marketing Strategist, the President of VSN Media, and a Top 100 Retail Influencer for 2023 by Rethink Retail.
Listen to find out the Three Key FMCG Trends That Impact Pricing explained by James Tenser.

----------
Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.

bookmark
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share episode

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FAQ

How many episodes does Pricing Heroes have?

Pricing Heroes currently has 17 episodes available.

What topics does Pricing Heroes cover?

The podcast is about Retail, Management, Podcasts, Big Data, Business and Careers.

What is the most popular episode on Pricing Heroes?

The episode title 'Emergency strategies to keep profit high in the inflation-shaken environment by Dr. Markus Husemann-Kopetzky' is the most popular.

What is the average episode length on Pricing Heroes?

The average episode length on Pricing Heroes is 34 minutes.

How often are episodes of Pricing Heroes released?

Episodes of Pricing Heroes are typically released every 34 days, 23 hours.

When was the first episode of Pricing Heroes?

The first episode of Pricing Heroes was released on Oct 11, 2022.

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