The Future of Retail Pricing Powered by Al with Alex Galkin

05/28/24 • 34 min

Our guest this week is our very own Alex Galkin, Founder & CEO of Competera. We invited Alex on the podcast to discuss a recent report on the “Future of Pricing: How AI is Transforming Retail Pricing” published by Coresight Research.

In this episode, Alex discusses the shift he's seeing towards AI-powered price optimization in retail, highlights the differences in AI capabilities currently being deployed in real-world scenarios, explains why retailers should trust AI to empower their pricing teams, and provides helpful tips for retailers trying to determine if AI pricing is right for them and what they can do to prepare for the adoption of AI tools.
Report: Future of Pricing: How AI is Transforming Retail Pricing

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Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.
You can access all of our Pricing Heroes episodes featuring our interviews with retail pricing experts at https://competera.ai/resources/pricing-heroes.
Interested in joining a dynamic community of pricing experts? Check out the Retail Pricing Community on LinkedIn, where you will find a community of professionals sharing their expertise and discussing the latest trends.
For more information about AI pricing solutions, visit Competera.ai.

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Previous Episode

Grow a Spine for Pricing: Measuring the Maturity of Your Pricing Practice with Tim J. Smith

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Our guest on our recent episode of Pricing Heroes is Dr. Tim J. Smith, a foremost thought leader in the pricing community. Tim wears a variety of hats in the pricing profession. He is the Founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, an academic advisor at the Professional Pricing Society, and the author of four books on pricing, including Pricing Done Right and Pricing Strategy. Those of you who are active on LinkedIn may know him as the brains behind the Pricing Spine-o-meter.

Tim dives into evaluating pricing teams, explains why technology alone can’t tackle today's most pressing pricing challenges, and explores the positive role pricing can have on public perception and social equity. Tune in to learn how you can take your pricing strategies to the next level.
Check out these resources:

Pricing Strategy (book)
Pricing Done Right (book)
Wiglaf Pricing Missives (Pricing Spine-o-meter on LinkedIn)
Certified Pricing Professional (CPP)

Next Episode

Unlocking Pricing Power through Value-Based Strategies with Ayon Bhattacharyya

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Our guest on this episode of Pricing Heroes is Ayon Bhattacharyya, the Founder & CEO of Biz Growth Spurt, a consultancy helping B2B SaaS and tech companies drive profitable growth through product marketing and price optimization by taking a value-based, data-driven approach. Ayon has more than 15 years of experience leading pricing and commercial strategy across various industries with dozens of global brands, including British Airways, News Corporation, Equifax and Telefonica O2.

In this episode, Ayon shares his experience working with brands to boost their pricing power and communicate value more effectively. He offers actionable strategies for navigating B2B pricing complexities, from understanding customer segments to utilizing data-driven methods for optimal pricing.
Resource Mentioned in Episode:

Ayon’s LinkedIn article mentioned during the episode: “Taking a structured, value-based approach to monetisation is the key to profitable growth”