The Evolution of Pricing — Going Beyond Pricing to Drive Innovation with Karan Sood

03/28/24 • 39 min

Today's guest is Karan Sood, the Director of Sales Operations at Rakuten Kobo, a Canadian seller of ebooks, audiobooks, e-readers and tablet computers. Karan is a “Top Pricing Strategy Voice” on LinkedIn, recognized for his active contributions of insights and engaging content to the online pricing community. He has 16 years of experience in pricing, working for prominent global brands, including YellowPages, Mitsubishi and General Motors.
In this episode, Karan discusses his professional journey as a pricing professional who's worked across several industries and facing some of the toughest challenges one might face in the field, including a global financial crisis and digital transformation in print advertising. In sharing his story, Karan provides practical insights for pricing professionals and businesses interesting in using their pricing capabilities to drive outcome-oriented innovation within their organizations.
Links to resources mentioned in the show:

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Monetizing and Pricing Sustainability with Stephan Liozu

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Today's guest is Dr. Stephan Liozu, the Founder of Value Innoruption Advisors, which is a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 14 books on pricing, including his most recent book, Monetizing and Pricing Sustainability, which he co-authored with Fabien Cros. Stephan has also written many articles on strategic pricing for the Journal of Professional Pricing. Stephan currently sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation.
In this episode, Stephan discusses how pricing experts can lead sustainable innovation within their organizations by helping them understand the value of sustainable pricing and helping executives transform go-to-market strategies to have a sustainable impact.
Links to Resources Mentioned in Episode:

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Grow a Spine for Pricing: Measuring the Maturity of Your Pricing Practice with Tim J. Smith

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Our guest on our recent episode of Pricing Heroes is Dr. Tim J. Smith, a foremost thought leader in the pricing community. Tim wears a variety of hats in the pricing profession. He is the Founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, an academic advisor at the Professional Pricing Society, and the author of four books on pricing, including Pricing Done Right and Pricing Strategy. Those of you who are active on LinkedIn may know him as the brains behind the Pricing Spine-o-meter.

Tim dives into evaluating pricing teams, explains why technology alone can’t tackle today's most pressing pricing challenges, and explores the positive role pricing can have on public perception and social equity. Tune in to learn how you can take your pricing strategies to the next level.
Check out these resources:

Pricing Strategy (book)
Pricing Done Right (book)
Wiglaf Pricing Missives (Pricing Spine-o-meter on LinkedIn)
Certified Pricing Professional (CPP)

Pricing Heroes - The Evolution of Pricing — Going Beyond Pricing to Drive Innovation with Karan Sood

Transcript

Hello and welcome to Pricing Heroes, a podcast by Competera.
This is a series of interviews with the best-in-class retail pricing experts driving bottom-line metrics for major retail brands and the industry as a whole.
Today's guest is Karan Sood, the Director of Sales Operations at Rakuten Kobo, a Canadian seller of ebooks, audiobooks, e-readers and tablet computers. Karan is a “Top Pricing Strategy Voice” on LinkedIn, recognized for his active contributions of insights and engagin