
Andrew Nusca, Editorial Director at FORTUNE Brainstorm
06/25/24 • 47 min
Next month, Fortune Brainstorm Tech will once again bring together the top thinkers in tech and business in Park City, Utah. And for the first time since 2020, Andrew Nusca will be leading the show as editorial director. He promises the typical knockout conference with big-name keynotes, Olympic-level networking and panels on everything from AI to security to how to communicate with Gen Z. The son of a dance instructor and a nurse - yes, he can tap - the Philly-bred Nusca played drums in a rock band for a while. But while we’re sure he’s a darn good drummer, he’s a really great storyteller. So we’re quite pleased that he eschewed rock and roll for reporting. He’s proof that hard work works. He turned a dizzying array of internships while attending NYU and Columbia, into his first tech reporting job with ZDNet, and then - in his mid-20s - into an editor gig at FORTUNE in 2013. After a brief three-year rumspringa with stops at Morning Brew and Activision PR, Nusca rejoined the FORTUNE team earlier this year. Ahead of the show, Andrew joined us to discuss his the many faces of his FORTUNE job, why he considers himself a publisher and a journalist, and who he thinks the world’s best drummers are - he picked two - for this episode of Pressing Matters, from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech. I’m Dave Reddy, head of Big Valley Marketing’s Media + Influencers Practice and your host. Through research and good old-fashioned relationship-building, we’ve identified B2B Tech’s Top 200 media and influencers, including Andrew Nusca. Here’s my chat with Andrew. Enjoy.
Next month, Fortune Brainstorm Tech will once again bring together the top thinkers in tech and business in Park City, Utah. And for the first time since 2020, Andrew Nusca will be leading the show as editorial director. He promises the typical knockout conference with big-name keynotes, Olympic-level networking and panels on everything from AI to security to how to communicate with Gen Z. The son of a dance instructor and a nurse - yes, he can tap - the Philly-bred Nusca played drums in a rock band for a while. But while we’re sure he’s a darn good drummer, he’s a really great storyteller. So we’re quite pleased that he eschewed rock and roll for reporting. He’s proof that hard work works. He turned a dizzying array of internships while attending NYU and Columbia, into his first tech reporting job with ZDNet, and then - in his mid-20s - into an editor gig at FORTUNE in 2013. After a brief three-year rumspringa with stops at Morning Brew and Activision PR, Nusca rejoined the FORTUNE team earlier this year. Ahead of the show, Andrew joined us to discuss his the many faces of his FORTUNE job, why he considers himself a publisher and a journalist, and who he thinks the world’s best drummers are - he picked two - for this episode of Pressing Matters, from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech. I’m Dave Reddy, head of Big Valley Marketing’s Media + Influencers Practice and your host. Through research and good old-fashioned relationship-building, we’ve identified B2B Tech’s Top 200 media and influencers, including Andrew Nusca. Here’s my chat with Andrew. Enjoy.
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Rich Jaroslovsky, Senior Advisor at SmartNews Inc.
Rich Jaroslovsky’s career goal was to be the D.C. correspondent for a major newspaper.
He achieved that - at 22 - for a little outlet called The Wall Street Journal.
He covered Gerald Ford’s doomed re-election campaign in 1976. Five years later, mere hours after President Reagan was shot by would-be assassin John Hinckley, Rich was at the White House, standing a few feet from Secretary of State Al Haig when Haig infamously said, ‘I am in control here.’ Unfortunately for Secretary Haig’s legacy, the Constitution says otherwise.
But covering all that history is just the first part of Rich’s story.
In 1994, he combined his two loves - technology and journalism - and started WSJ.com, the Journal’s website. Through that role, his founding of the Online News Association in 1999, his work at Bloomberg and Smart News, and his role as a lecturer at numerous journalism schools over the years, Rich Jaroslovsky is quite possibly the most important person in the history of digital journalism.
Rich recently joined us to discuss his multi-faceted career, digital journalism’s next chapter (hint: AI), and his connections to everyone from tech journalism legend Walt Mossberg to Canada’s finest singer/songwriter, Gordon Lightfoot, for this episode of Pressing Matters, from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech.
I’m Dave Reddy, head of Big Valley Marketing’s Media + Influencers Practice and your host. Through research and good old-fashioned relationship-building, we’ve identified B2B Tech’s Top 200 media and influencers, including Rich Jaroslovsky.
Here’s my chat with Rich. Enjoy.
Next Episode

Diana Goovaerts, Executive Editor at Fierce Network
Diana Goovaerts initially got into the publishing business. But frustrated by that industry’s speed - or lack thereof - she shifted to the fast-paced world of journalism, first as a local reporter in her native North Jersey and, later, in the past decade, at WirelessWeek, GSMA and now Fierce Network, where she serves as executive editor. We’re all glad she made the change.
An expert on all things wireless and, more recently, the important but sometimes arcane world of cloud and data center, Diana joined us to discuss AI - both as a beat and a change agent in journalism; her early days covering county board of education meetings into the wee hours of the New Jersey morning; and just how damned glad she is to finally leave near a Starbuck’s for this episode of Pressing Matters, from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech.
I’m Dave Reddy, head of Big Valley Marketing’s Media + Influencers Practice and your host. Through research and good old-fashioned relationship-building, we’ve identified B2B Tech’s Top 200 media and influencers, including Diana Goovaerts. Here’s my chat with Diana. Enjoy.
Pressing Matters - Andrew Nusca, Editorial Director at FORTUNE Brainstorm
Transcript
Dave Reddy (00:00): Next month, fortune Brainstorm Tech will once again bring together the top thinkers in tech and business in Park City, Utah. And for the first time since 2020, Andrew Nusca will be leading the show as editorial director. He promises the typical knockout conference with big name keynotes, Olympic level networking and panels on everything from AI to security to how to communicate with Gen Z. The son of a dance instructor and a nurse – yes, he can tap – the Philly-bred Nus
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