Pressing Matters

Next month, Fortune Brainstorm Tech will once again bring together the top thinkers in tech and business in Park City, Utah. And for the first time since 2020, Andrew Nusca will be leading the show as editorial director. He promises the typical knockout conference with big-name keynotes, Olympic-level networking and panels on everything from AI to security to how to communicate with Gen Z. The son of a dance instructor and a nurse - yes, he can tap - the Philly-bred Nusca played drums in a rock band for a while. But while we’re sure he’s a darn good drummer, he’s a really great storyteller. So we’re quite pleased that he eschewed rock and roll for reporting. He’s proof that hard work works. He turned a dizzying array of internships while attending NYU and Columbia, into his first tech reporting job with ZDNet, and then - in his mid-20s - into an editor gig at FORTUNE in 2013. After a brief three-year rumspringa with stops at Morning Brew and Activision PR, Nusca rejoined the FORTUNE team earlier this year. Ahead of the show, Andrew joined us to discuss his the many faces of his FORTUNE job, why he considers himself a publisher and a journalist, and who he thinks the world’s best drummers are - he picked two - for this episode of Pressing Matters, from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech. I’m Dave Reddy, head of Big Valley Marketing’s Media + Influencers Practice and your host. Through research and good old-fashioned relationship-building, we’ve identified B2B Tech’s Top 200 media and influencers, including Andrew Nusca. Here’s my chat with Andrew. Enjoy.

Dark Reading Editor in Chief Kelly Jackson Higgins graciously accepted our invitation, even as momentum for RSA 2023 gathered steam. Kelly and Dave covered a lot of ground in the episode, moving effortlessly from the dominance of U.S. Women's Soccer to the wild (and wide) world of Cybersecurity, then back to ... Dave Matthews?
This is a deep and fascinating conversation. We're thrilled to bring it to you.
Who is Big Valley? We're a communications firm focused on B2B technology, with a team of experts specializing in brand positioning, narrative and story development, media and influencer relations, and channel planning. You can learn more about our team at www.BigValley.co
Interested in what we're doing at RSA? The Big Valley team has kept its pencils sharp, drafting some great content leading up to RSA. We're biased, but you should still check in here.
Interested in more from Kelly?

• You can read Kelly's journalism here.
• Check out the great work her team is doing at Dark Reading.
• You can find her on Twitter at @kjhiggins.

We've got the inimitable Don Clark on Pressing Matters for episode 6! For the past 40 years, Don has covered the highs and lows of technology, interviewing its leading players and charting the progress of companies like Apple from youthful hubris to halftime sponsorship.
In this episode, Don shares his experience over the years, from getting into journalism at the dawn of investigative reporting to the current state of performance-driven media.
What's a bouzouki, you say ... prepare to be informed.
Who is Big Valley? We're a communications firm focused on B2B technology. We're a team of experts specializing in brand positioning, narrative and story development, media and influencer relations, and channel planning.
You can learn more about our team at www.BigValley.co

Looking for more of Don?

• He freelances for The New York Times.
• He also tweets frequently from @donal888.

Have an idea for Pressing Matters? Email [email protected]

In the fifth episode of Pressing Matters, a series of conversations with the top media + influencers in B2B technology, Dave Reddy continues his conversation with Tiernan Ray, writer for ZDNet, publisher of The Technology Letter, and more!
Interested in more Big Valley? Check us out at www.BigValley.co
Have an idea for Pressing Matters? Email [email protected]

Looking for Tiernan?

• Subscribe to The Technology Letter
• Read his pieces on AI at ZDNet

In the second episode of Pressing Matters, a series of conversations with the top media + influencers in B2B technology, Dave Reddy interviews Fortune Editor-at-Large & Editorial Director, Live Media, Michal Lev-Ram.
Interested in more Big Valley? Check us out at www.BigValley.co
Have an idea for Pressing Matters? Email [email protected]

Looking for Michal?

• Find her on Twitter at @mlevram
• Michal's Audible Original series, "Operation Firewall: Tracking Hackers in the Early Days of the Dark Web," is available at the above link.