SBC Spotlight: How to Build a Successful Business

07/13/23 • 29 min

In this episode, we are joined with Christen Silvia a Savey RI small business owner of Magikal Makings to discuss the importance of putting your customer at the center of everything you do as a lady boss. We explore strategies for understanding your customer's needs, preferences, and how to use this information to create products and services that truly resonate with them. We delve into the process of taking your business idea from concept to reality. We share advice on what is important for conducting market research, developing a business plan, and building a brand that speaks to your ideal customer and being ready to face several learning curves along the way without regret.

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undefined - Business Advice: 2023 RI Small Business Summit Featured Speaker Dayna Mancini Simmons: "The Future of Social Media Marketing: What You Need to Know!"

Business Advice: 2023 RI Small Business Summit Featured Speaker Dayna Mancini Simmons: "The Future of Social Media Marketing: What You Need to Know!"

We are joined with guest Dyanna Mancini CEO of Obsessed with Success, a social media marketing company. It's no secret that social media is constantly evolving so it's imperative to stay up to date with the latest trends and changes. In this episode, we'll give you insights into the future of social media marketing and how to prepare for the changes you can expect.

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Business Advice: The Power of Mixed Media in Building Strong Customer Relationships

In this episode, we joined with Deana Grenier publisher of The Rhode Island Wave newspaper. We explore how using a combination of different media platforms can help businesses connect with their customers on a deeper level. We discuss the benefits of using newspaper, podcasting, video content, and more to create a cohesive and engaging brand experience.

Mixing media often allows opportunities for joint content creation, and cross promotion, a very effective marketing strategy. In her practical advice she shares the many challenges she has faced and overcome over the past two years and her optimism for the future of her small business.
For more information about The Rhode Island Wave you can reach Deana at THE RHODE ISLAND WAVE - Rhode Island Wave Marketing Home
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The Power of Mixed Media in Building Strong Customer Relationships - YouTube

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