The PR powerhouse on every tech founders (& investors!) wish list

07/08/22 • 44 min

In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened.

Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC.

It was when she was reporting in the Valley during the .com boom that Donna swapped sides to PR and started to stories on behalf of tech start ups.

Her experience of launching new tech to market, building founders and business reputation and eventually then taking them out through their initial public offering (IPO) gained the attention of the whole industry..

At her busiest she did 5 IPOs back to back in a, in a six year period...
You can see why Donna is on the wish list of most venture capitalists launch plans!

As well as perfecting launch strategies, over the years Donna met and worked with some of the world’s greatest innovators which led her to her to create her podcast ‘before it happened’ where she gets behind the scenes of the creators and finds out what really led to their moment of problem solving through tech...

This conversation is a fascinating timeline to our ever changing tech world and the importance of PR and storytelling those changes.

Special Guest: Donna Loughlin Michaels.

In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened.

Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC.

It was when she was reporting in the Valley during the .com boom that Donna swapped sides to PR and started to stories on behalf of tech start ups.

At her busiest she did 5 IPOs back to back in a, in a six year period...
You can see why Donna is on the wish list of most venture capitalists launch plans!

This conversation is a fascinating timeline to our ever changing tech world and the importance of PR and storytelling those changes.

Special Guest: Donna Loughlin Michaels.

Previous Episode

The creative comms formula that drives b2b sales

This episode explores the business success that occurs when two areas of marketing combine and work together really well.

I interview Grace Keeling and James Beverage, co-founders of Made by Giants.

Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better.

I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative.

Their indepth research and planning has resulted in comms strategies that are driving sales and growing their partners (not clients!) businesses.

Whether you’re in B2B or B2C, there are ideation and hybrid-working lessons here for everyone.

Special Guests: Grace Keeling and James Beveridge.

Next Episode

How one PR report is helping gain funding to connect Dads with soul

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'.

From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & in turn helps them beat loneliness, and live happy lives.

Dad La Soul attributes a lot of its growth and success down to PR, and specifically their PR & social impact report that has become popular among funders, partner stakeholders and volunteers.

In this podcast interview Dan shares;

How PR has helped build their network, attract new funding and sign up volunteers
Why Dad La Soul was recently namechecked in parliament
How proving social change from PR coverage for non profits and charities is essential
How a PR report can be adapted into a heavy-hitting social impact report

This podcast is essential-listening for anyone working in-house at agencies specialising in charity, non-profit or community interest movements.

Its has useful tips for anyone targeting parents, and its also definitely an episode for all the dads out there!

Also see:
The measurement webinar: 'How to prove social impact from PR results'

Stella is joined by data analyst and communications measurement expert Kristian Foged to find out how to prove PR efforts contribute to overall charity objectives. Whether you are trying to increase donations, source funding or attract volunteers through PR, this webinar will give you the tools you need to tell your success story. Follow Stella on Twitter @stellabayles

Special Guest: Dan Flanagan .

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