How one PR report is helping gain funding to connect Dads with soul

08/24/22 • 33 min

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'.

From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & in turn helps them beat loneliness, and live happy lives.

Dad La Soul attributes a lot of its growth and success down to PR, and specifically their PR & social impact report that has become popular among funders, partner stakeholders and volunteers.

In this podcast interview Dan shares;

How PR has helped build their network, attract new funding and sign up volunteers
Why Dad La Soul was recently namechecked in parliament
How proving social change from PR coverage for non profits and charities is essential
How a PR report can be adapted into a heavy-hitting social impact report

This podcast is essential-listening for anyone working in-house at agencies specialising in charity, non-profit or community interest movements.

Its has useful tips for anyone targeting parents, and its also definitely an episode for all the dads out there!

Also see:
The measurement webinar: 'How to prove social impact from PR results'

Stella is joined by data analyst and communications measurement expert Kristian Foged to find out how to prove PR efforts contribute to overall charity objectives. Whether you are trying to increase donations, source funding or attract volunteers through PR, this webinar will give you the tools you need to tell your success story. Follow Stella on Twitter @stellabayles

Special Guest: Dan Flanagan .

Links:

The Dad La Soul social impact report

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'.

Dad La Soul attributes a lot of its growth and success down to PR, and specifically their PR & social impact report that has become popular among funders, partner stakeholders and volunteers.

In this podcast interview Dan shares;

How PR has helped build their network, attract new funding and sign up volunteers
Why Dad La Soul was recently namechecked in parliament
How proving social change from PR coverage for non profits and charities is essential
How a PR report can be adapted into a heavy-hitting social impact report

This podcast is essential-listening for anyone working in-house at agencies specialising in charity, non-profit or community interest movements.

Its has useful tips for anyone targeting parents, and its also definitely an episode for all the dads out there!

Also see:
The measurement webinar: 'How to prove social impact from PR results'

Special Guest: Dan Flanagan .

Links:

The Dad La Soul social impact report

Previous Episode

The PR powerhouse on every tech founders (& investors!) wish list

In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened.

Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC.

It was when she was reporting in the Valley during the .com boom that Donna swapped sides to PR and started to stories on behalf of tech start ups.

Her experience of launching new tech to market, building founders and business reputation and eventually then taking them out through their initial public offering (IPO) gained the attention of the whole industry..

At her busiest she did 5 IPOs back to back in a, in a six year period...
You can see why Donna is on the wish list of most venture capitalists launch plans!

As well as perfecting launch strategies, over the years Donna met and worked with some of the world’s greatest innovators which led her to her to create her podcast ‘before it happened’ where she gets behind the scenes of the creators and finds out what really led to their moment of problem solving through tech...

This conversation is a fascinating timeline to our ever changing tech world and the importance of PR and storytelling those changes.

Special Guest: Donna Loughlin Michaels.

Next Episode

PR & the most controversial World Cup in history

At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. Normally at this stage we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch.

This year is very different. Nearly all lead-up stories have been negative; covering the human rights issues, corruption, timing and infrastructure problems.

So what does this mean to the huge World Cup audience? How does this affect the associated brand sponsors? Are there the same news-jacking opportunities for non-official partners?

I interview one the world’s leading experts in sports marketing and brand partnerships; Andy Sutherden to find out.

The former head of International Brand Consulting at CAA (Creative artists agency) and ex global head of sport partnerships and marketing at H&K Strategies, helps us navigate the change in comms strategy, reputation, activation and measurement of one of the most controversial worlds cups in history.

Our interview covers;

The benefits and pitfalls of the £50billion Sponsorship industry
How you should prepare for crisis around this & future World Cups
The Danish sponsor Hummel’s shirt launch & the conflicting stories that have been buried around it Plus
Andy share his prediction on why several coincidences around this tournament may have set a new template for all future World Cups.

Whether you’re working on a World Cup campaign now, thinking of using it as a hook OR into the game, brands and fans this episode is for you!

Special Guest: Andy Sutherden .