The changing story of charity comms with Kirsten Walkom

02/19/19 • 39 min

Global charities and NGOs haven't escaped reputational scrutiny in recent years. As global communications director for Save the Children International, Kirsten Walkom is steering a new approach to storytelling and communications.
The sector remains heavily reliant on powerful case studies and a sense of 'doing good'. But new levels of transparency and scrutiny mean that organisations like Save the Children have to be more agile and sophisticated in their public engagement.
This episode is a must-listen for anyone thinking of going into charity comms, or anyone who wants to understand the fascinating challenge of steering the reputation of a major international charity.
Issues heavy - but light in texture: listen to Mike and Kirsten in conversation!

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The circle - with Stiina Hintsa

Annastiina Hintsa – the Chief Operating Officer of Hintsa Performance and the daughter of the company’s founder Dr Aki Hintsa – talks about the history of the Hintsa approach to wellbeing. From Ethiopia to the top of Formula 1 motorsport and into the boardrooms of the world, Stiina's mission is to help us optimise rather than maximise performance.
What does that mean? How do we do it? And why is this important for leadership and communication? Find out in this episode of the podcast.

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An honest view of PR with Shimon Cohen

In this episode, Mike talks to Shimon Cohen - Founder and Chairman of The PR Office. Shimon is a rarity in the PR world: someone who actually seems proud to be doing PR! While most agencies seem to be busy trying to reinvent themselves as 'digital influencers' or 'content strategists' or 'insight specialists' or 'strategic consultants', Shimon provides clients with "what they actually want" - which, in his view, is always either to be in the news or out of the news. To be talked about. Or to get people to stop talking about them.
In his varied career, Shimon has advised a wide range of clients ranging from Governments and multinational corporations to public and voluntary sector organisations. Prior to founding The PR Office in 2004, Shimon served as Chief Executive of Bell Pottinger Public Relations and before that Shimon was Executive Director at The Office of the then Chief Rabbi, Lord Jakobovits.
In one memorable story, Shimon recounts how he came to write a speech for Nelson Mandela and then advise Madiba on how to deliver it!