PPC Ponderings Podcast - Why Are Google Reps The Way They Are? - with Ben Kruger, Google - S2, E1

Why Are Google Reps The Way They Are? - with Ben Kruger, Google - S2, E1

04/05/23 • 45 min

In this first episode of the PPC Ponderings Podcast, Kirk chats with Ben Kruger. Ben is a Googler with an opinion. After connecting on Twitter and LinkedIn for months, Kirk and Ben decided to have *the* conversation about Google's relationship with advertisers, the Google Rep Program, advertiser adoption hesitancy, and more. We think you'll enjoy this one since it's a candid, yet respectful conversation. Look at it as a discussion between two new friends with some major differences, but who are open to learning from each other.

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Previous Episode

Bonus: It's All About User Consent with Bethany Singer-Baefsky of iRobot - Digital Privacy Interview

This interview will challenge what you thought you knew about digital privacy as Bethany Singer-Baefsky, the Director of Privacy and DPO at iRobot schools us all on the complex nature of digital privacy and security.
Make sure to listen to this one with your pondering cap on, because there is a ton to think through! If you missed it, go listen to our Core episode on Privacy where Bethany is one of the guests we interview as we ponder the deeper concepts of digital privacy, and how that specifically impacts digital advertising.

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Next Episode

Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - S2, E2

In this episode, Kirk chats with the Head of PPC Affiliates at Lounge Underwear, Hannah Lewis. Hannah is a razor sharp PPCer who is also a self-acclaimed outdoor activities enthusiast. Hannah’s job at Lounge Underwear means she is always looking for a new way to target the right person through PMax, while handling the inevitable ad suspension sure to haunt her work. How does one utilize PMax with creative limitations? Listen on for some tips!

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

PPC Ponderings Podcast - Why Are Google Reps The Way They Are? - with Ben Kruger, Google - S2, E1

Transcript

Episode Transcript

Chris Reeves (ZATO) (00:02):

Welcome to season two of the PPC Ponderings podcast. This season we're platforming people we don't personally know well, but who do know PPC. Kirk is a big fan of making new friends so look at these episodes as friendly chats between two new friends learning about PPC together.
Today's conversation is with Ben Krueger and it is about the relationship (and often friction) between Google and advertisers. At t