PPC Ponderings Podcast - Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - S2, E3

Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - S2, E3

05/05/23 • 34 min

Christopher is a brilliant Ecommerce PPCer based in the UK. He works for Kelkoo Group, and works in Google Merchant Center more than your average joe! In this episode, Kirk and Christopher chat all things about PMax tactics and Google Merchant Center (we even discuss "Next" the... well, next, iteration of the GMC UI). Kirk also learns a little more about Football (but not the American kind) and why Ted Lasso kinda gets it right. Listen in on this chat between two PPCers!

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Previous Episode

Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - S2, E2

In this episode, Kirk chats with the Head of PPC Affiliates at Lounge Underwear, Hannah Lewis. Hannah is a razor sharp PPCer who is also a self-acclaimed outdoor activities enthusiast. Hannah’s job at Lounge Underwear means she is always looking for a new way to target the right person through PMax, while handling the inevitable ad suspension sure to haunt her work. How does one utilize PMax with creative limitations? Listen on for some tips!

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Next Episode

Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - S2, E4

Ever wondered whether click fraud tools are worth it? Us too! So we had Ekta on to meet her, and quickly learned of her international experience with click fraud tools so thought we would take advantage of that knowledge and share it with you. Come listen to Kirk meet PPCers he doesn't know and chat about their expertise! We chat click fraud, how PPC is like gambling, and even a little about attribution.

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

PPC Ponderings Podcast - Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - S2, E3

Transcript

Chris Reeves (00:02):

Welcome to season two of the PPC ponderings podcast. In this season, we're platforming people we don't personally know well. But who do know Ppc? Well, Kirk is a big fan of making new friends. So look at these episodes as friendly chats between two new friends, lear