Ep 5 - Privacy, Security, & Digital Ecosystem Confusion

06/29/22 • 32 min

Let's throw caution to the wind and wade into the giant, legally confusing territory of digital privacy. In this episode, we talk with two privacy experts. While neither is an attorney (they both wanted us to point that out), both have extensive experience pondering the reality of digital privacy, as well as privacy's lesser known but more important sibling, digital security.
We talk data rights, privacy definitions, and why the ecosystem that is the internet has to stop being ignored in this debate as zero-data enthusiasts push for increased legislation. How did Apple's iOS14.5 impact businesses and privacy? We'll hit these questions and more in this important episode.
Episode Interviewees:

Bethany Singer-Baefsky , Director of Privacy at iRobot
Simon Poulton, VP of Digital Intelligence at Wpromote

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

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Check out MAKROZ (under $10K/mo in ad spend)
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Bethany Singer-Baefsky , Director of Privacy at iRobot
Simon Poulton, VP of Digital Intelligence at Wpromote

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Previous Episode

Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview

In this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank this episode up while waiting for your Target Pickup, but don't forget to listen to the Core episode on the Supply Chain crisis first.

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Next Episode

Bonus: A Deeper Conversation about Digital Privacy & Security - Simon Poulton Interview

In this bonus interview with Simon Poulton of WPromote, we go deeper into the concept of digital privacy, digital security, user permission, GDPR, and how this all impacted Simon's wedding day.
Simon is Vice President of Digital Intelligence at Wpromote and oversees the Data Strategy & Marketing Science teams. He has worked with an array of global brands to guide their approaches to data-driven marketing including Forever 21, NBC Peacock & Whirlpool.
If you missed it, go listen to our Core episode on Privacy where Simon is one of the guests we interview as we ponder the deeper concepts of digital privacy, and how that specifically impacts digital advertising.

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

PPC Ponderings Podcast - Ep 5 - Privacy, Security, & Digital Ecosystem Confusion

Transcript

Episode Transcript:

Kirk Williams (00:00):

Raise your hand if you've heard of Jumpshot. No, not thebasketball term for leaping upward in a vertical motion while simultaneouslyshooting the ball towards the net. I mean, the Jumpshot marketing analyticscompany. Well, former marketing analytics company, since it was shut down inJanuary 2020, right before the world entered a global pandemic.

Kirk Williams (00:20):

Anyway, what the heck is or was Jump