Building a PPC Community - with Miles McNair, PPC Mastery - S2, E6

07/14/23 • 56 min

Miles McNair is a PPCer many in Europe and around the world know about, but who is lesser known in the community of US PPCers. We're here to help change that! Miles is one of my favorite PPC people to follow because he has two strengths that he uses well: (1) deep PPC knowledge and experience, (2) incredible content creation skills. Miles came from nowhere and has been working towards establishing a massive PPC online community... much of that around Performance Max. This is a longer episode, as Kirk and Miles chat all things from PS5 games, to PMax strategies, to LinkedIn content sharing.
So sit back, grab a cup of coffee and enjoy our conversation with Miles.

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Previous Episode

Creating Clear Client Communication - with Sarah Vlietstra, ZATO - S2, E5

Today we join Kirk as he has a conversation with one of ZATO’s very own Senior Paid Search Strategists, Sarah Vlietstra. Sarah was formerly a TTEC employee representing Google to agencies, and thus has a *lot* of experience learning how to connect with clients, and then communicate well. Listen in as Sarah and Kirk chat customer service and how important client communication is to a successful PPC Agency. So sit back, grab a cup of coffee and enjoy our conversation with Sarah.

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Next Episode

Digging into Reach Metrics - with Ana Goia, The ROAS Queen - S2, E7

In this episode, we sit down with the self-described ROAS Queen to dig into anything from multiple languages (Kirk knows one), ROAS, and Reach. Ana is particularly enthusiastic about the concept of Reach, and how it is an under appreciated metric in the world of PPC... so listen in and learn!

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)