PPC Ponderings Podcast - Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC

Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC

05/09/22 • 57 min

In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective). A common name, for an uncommon guy, Chris showed a mastery on a multitude of Ecommerce topics and we dig into them in this bonus guest episode with him. We discussed iOS14.5 and how brands may have overreacted to reporting issues, thoughts on inventory management during a supply chain crisis, and the importance of recognizing where specific ad channels are in the buyer journey.
As a reminder, Chris was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first.

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Previous Episode

Bonus: Prepping for Worst Case Scenarios, Should Manufacturing Move to the US, & More with Sean McGinnis of KURU Footwear

There is a reason Sean McGinnis has moved up to President in a short time at KURU Footwear! Enjoy listening him talk about their handling of the Pandemic response, supply chain issues, inflation, and iOS14.5. You'll hear about scenario prepping and more in this valuable bonus episode.
As a reminder, Sean was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first.

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

Next Episode

Bonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten Interview

In this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank this episode up while waiting for your Target Pickup, but don't forget to listen to the Core episode on the Supply Chain crisis first.

Want to be a guest on the PPC Ponderings Podcast? Apply here!
Interested in PPC help for your business?

Check out ZATO (over $10K/mo in ad spend)
Check out MAKROZ (under $10K/mo in ad spend)
Check out ZATO's PPC consulting & setup service (get a team of smart PPCers, each with over a decade of PPC experience on the phone to ask us anything about your account)

PPC Ponderings Podcast - Bonus: The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC

Transcript

Chris Johnson:

If you were following Twitter in the early days, it was just like e-com apocalypse or the best thing ever for e-com. It was not clear in March what was going to happen.

Kirk Williams:

I kind of want to just dump this on people and be like, just listen to this and take notes.

Chris Reeves:

Welcome to the ZATOWorks PPC Ponderings Podcast, where we discuss the philosophy of PPC and ponder everything related to digital marketing. Today's show is a bonus