Salvaging Your Podcast with Dave Jackson

Ep.21 - Salvaging Your Podcast with Dave Jackson

Tim and Kyle talk with Hall-of-Fame Podcaster Dave Jackson (School of Podcasting) about strategies that can salvage your show when you put a bad podcast episode into the world.

Episode at a Glance:

• Strategies for surviving that "Big Oops" after you hit publish on an episode.
• What happens when you overwrite versus repost your fixed episode.
• Learn the tacit knowledge that only comes from a podcaster who has thousands of episodes and millions of minutes on the microphone.

Where to find Dave Jackson:

• School of Podcasting
• Power of Podcasting
• Podcast Rodeo Show
• Ask the Podcast Coach
• Binky and the Wiz (Coming Some Day!)

What did we learn?

• There are a lot of ways to help you mitigate the damage of those mistakes.
• You CAN recover from a bad episode.
• Publishing an episode that did not include your voice.
• Publishing an episode that only plays one of two voices on the recording.
• Interviews - Didn't hit record.
• Interviewee that fell asleep.
• Cut and Paste from an old episode and publish the wrong one.
• Don't listen with the ears of a podcaster but with the ears of a listener.
• You can go overkill on recording gear.
• You can go overkill on the number of audio file version saves.
• Hoarding audio files for "just in case" is a real thing that all podcasters do.
• The bare minimum for podcasting gear should be enough for a new podcaster to "get by" -- this means settling for a $60 microphone instead of going out and buying the AKG C-24 that was used in Pitch Perfect 3. (Pro Tip: The AKG C-24 is a collectors microphone for the low low price of $9K).
• Some gear is just weird (with 10-feet of cable) and we just have to live with it.
• Be careful when you name your podcast the same as a podwrecked podcast.
• Subscribe to your show with Apple Podcasts/Overcast (on iPhone), and Pocket Casts/Castbox (on Android) to know when your episode goes live.
• Google Play Music is NOT Google Podcasts - they are two separate things!
• Not many people will want you to remove content from an interview (or remove a snippet).
• Always ask in an interview "Is there anything in this interview you don't want out in the world?"
• A single episode marked "Explicit" will drop you out of a lot of other countries unless you're not interested in having an audience in those countries.
• When it comes to audio obsessions, remember that some folks in your audience are listening in the shower.

Questions to ask yourself if you Podwreck:

• How long has the episode been out to the world?
• How many people already have this episode?
• Do I want everyone to get the corrected episode?
• Do I care enough to put a re-post in my feed?
• How long do you want to wait for Apple Podcasts to update from my change?
• Did anyone even notice there was a problem?

Hall-of-Fame Dave-isms:

• "Please subscribe to your own podcast!"
• "Remember, the Internet writes in ink!"
• "Nobody cares how the sausage is made. Just bring me content!"
• "As podcasters, there is a big chunk of our hearts that wants to serve [our audience]."
• "Please do not start your show off with an apology. Do it at the end where your super fans are!"

Elegant Solutions Notes:

• If you don't care about Spotify and Google Play Music, you can repost with the exact named file.
• Everyone who already downloaded it now as the "collectors edition" of that episode.
• You can repost the audio file with the same name and just not worry about those who already have it.
• You can post a NEW audio file and not worry about your subscribers getting a second version of the first file.
• Apple Podcasts will show the new post but not remove the old one because it is only a mirror to your own feed.
• It may take up to 24-hours to show any changes in the Apple Listing because it is only a snapshot of what is going on with your podcast in 24-hours (not minute-by-minute).
• Apple Podcasts may never remove the listing of the first listing of your changed episode.

Indust...