Is Google Podcasts too late or just in time?
01/18/19 • 38 min
Tim and Kyle take a deep dive into Google's strategy for putting practically zero effort into marketing their new podcast application: Google Podcasts.
Episode at a Glance:
- Tim and Kyle talk about Google's June 2018 announcement of their stand-alone podcasting app launch.
- Do some thinking on why 55 percent of all US users and 86 percent of the world are on phones with the Android OS, but Google Podcasts only accounts for only 0.9 percent of total listens. Why?
What did we learn?
- The biggest complaint about Google Podcasts is that it's an app and not native to Andriod OS like Apple Podcasts is to iOS.
- Even if someone DOES download the app, does the app have everything you want in a podcast listening application? Only for those who don't know what podcasting is
- Not everyone is in the Google Ecosystem... Yet! Google Podcasts is all about connecting people to Google Assistant and having a podcast player they can use in the car.
- This is not an attempt by Google to put your favorite podcast app out of business. This is Google's on-ramp to podcasting if you've never listened to podcasts before.
- This is Google's slow move towards the future where they move past directories and jump straight into audio indexing. Checkmate!
Additional Reading:
- Why doesn’t anyone use Google Podcasts?
- Closed-captioning is coming to Google Podcasts
- Google app 9.0 preps Podcasts transcription, rounded Assistant, 9to5G shout-out
- Why the new Google Podcasts app is a big deal: and why there are no auto-downloads
- Making sense of Google's podcast flip-flop
- Why is the Google Podcasts App Failing So Hard?
Predictions:
- NEW -- Google Podcasts will eventually be native to Android, will be on every phone, and become a "must have" app for podcast listeners within the next three (3) years.
- REVISIT -- #18 — We do think Google will double down on Audio Indexing in 2019, making audio content like podcasts searchable for the first time. It won’t be pretty, but it will get better in time and become part of their overall search tool.
Quotes:
- "I think the power-listeners who criticize Google Podcasts for being too simple miss the point. It’s like a wine connoisseur criticizing a child for drinking Capri Sun." -- Daniel J. Lewis
- "The new Podcasts app is but one tiny piece of a much grander goal." -- JR Raphael
Reach out to Podwrecked:
- Email us at -- podwrecked AT GMAIL DOT com
- Website: http://podwrecked.com
Podwrecked is a Gagglepod Production. Learn more at gagglepod.com.
Tim and Kyle take a deep dive into Google's strategy for putting practically zero effort into marketing their new podcast application: Google Podcasts.
Episode at a Glance:
- Tim and Kyle talk about Google's June 2018 announcement of their stand-alone podcasting app launch.
- Do some thinking on why 55 percent of all US users and 86 percent of the world are on phones with the Android OS, but Google Podcasts only accounts for only 0.9 percent of total listens. Why?
What did we learn?
- The biggest complaint about Google Podcasts is that it's an app and not native to Andriod OS like Apple Podcasts is to iOS.
- Even if someone DOES download the app, does the app have everything you want in a podcast listening application? Only for those who don't know what podcasting is
- Not everyone is in the Google Ecosystem... Yet! Google Podcasts is all about connecting people to Google Assistant and having a podcast player they can use in the car.
- This is not an attempt by Google to put your favorite podcast app out of business. This is Google's on-ramp to podcasting if you've never listened to podcasts before.
- This is Google's slow move towards the future where they move past directories and jump straight into audio indexing. Checkmate!
Additional Reading:
- Why doesn’t anyone use Google Podcasts?
- Closed-captioning is coming to Google Podcasts
- Google app 9.0 preps Podcasts transcription, rounded Assistant, 9to5G shout-out
- Why the new Google Podcasts app is a big deal: and why there are no auto-downloads
- Making sense of Google's podcast flip-flop
- Why is the Google Podcasts App Failing So Hard?
Predictions:
- NEW -- Google Podcasts will eventually be native to Android, will be on every phone, and become a "must have" app for podcast listeners within the next three (3) years.
- REVISIT -- #18 — We do think Google will double down on Audio Indexing in 2019, making audio content like podcasts searchable for the first time. It won’t be pretty, but it will get better in time and become part of their overall search tool.
Quotes:
- "I think the power-listeners who criticize Google Podcasts for being too simple miss the point. It’s like a wine connoisseur criticizing a child for drinking Capri Sun." -- Daniel J. Lewis
- "The new Podcasts app is but one tiny piece of a much grander goal." -- JR Raphael
Reach out to Podwrecked:
- Email us at -- podwrecked AT GMAIL DOT com
- Website: http://podwrecked.com
Podwrecked is a Gagglepod Production. Learn more at gagglepod.com.
Previous Episode
How True is True in True Crime podcasting?
Episode #008
- We explore the rise in True Crime podcasts
- We ask the question, “What is the difference between a journalist, reporter, commentator, and podcaster?”
- We talk about the thinking behind how and why podcasters need the same ethical education and standards as journalists
What did we learn?
- Podcasters should take a serious look at Ethical Storytelling and Reporting standards
- Anyone producing a podcast about news, true crime, or non-fiction should obtain press credentials
- We think that True Crime podcasters should start networking themselves together for safety and credibility.
Additional Reading
- Podcasts Could Spark a New Golden Age of Investigative Journalism
- An Australian podcast led to the arrest of man whose wife disappeared 37 years ago
- Audio Reportage
- Ethical Storytelling: Journalism and Media Literacy
- True Crime Podcasts
Transcripts
Support the Show
Every episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.
We would greatly appreciate it if you could do two things for us:
- FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!
- VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!
Thank you for taking the time to listen. You are appreciated!
Start Your Own Podcast
Podwrecked is an Oncetold Production. If you need a partner in telling your podcast story, consider using oncetold.us.
Next Episode
Is Google Podcasts too late or just in time?
Episode #009
- We talk about Google’s June 2018 announcement of their stand-alone podcasting app launch.
- We do some thinking on why 55 percent of all US users and 86 percent of the world are on phones with the Android OS, but Google Podcasts only account for only 0.9 percent of total listens. Why?
What did we learn?
- The biggest complaint about Google Podcasts is that it’s an app and not native to Android OS like Apple Podcasts is to iOS.
- Even if someone DOES download the app, does the app have everything you want in a podcast-listening application? Only for those who don’t know what podcasting is
- Not everyone is in the Google Ecosystem... Yet! Google Podcasts is all about connecting people to Google Assistant and having a podcast player they can use in the car.
- This is not an attempt by Google to put your favorite podcast app out of business. This is Google’s on-ramp to podcasting if you’ve never listened to podcasts before.
- This is Google’s slow move toward the future where they move past directories and jump straight into audio indexing. Checkmate!
Additional Reading
- Why doesn’t anyone use Google Podcasts?
- Closed-captioning is coming to Google Podcasts
- Google app 9.0 preps Podcasts transcription, rounded Assistant, 9to5G shout-out
- Why the new Google Podcasts app is a big deal: and why there are no auto-downloads
- Making sense of Google’s podcast flip-flop
- Why is the Google Podcasts App Failing So Hard?
Quotes
“I think the power-listeners who criticize Google Podcasts for being too simple and misses the point. It’s like a wine connoisseur criticizing a child for drinking a Capri Sun.”
— Daniel J. Lewis
“The new podcast app is but one tiny piece of a much grander goal.”
— JR Raphael
Transcripts
Support the Show
Every episode is a work of passion that requires a lot of coffee! We research, read, record, mix, edit, and produce every episode ourselves.
We would greatly appreciate it if you could do two things for us:
- FEEDBACK: Send us a quick note of encouragement to us. This keeps us going when times get tough!
- VISIT: If you enjoy this podcast, please consider visiting our website at podwrecked.com!
Thank you for taking the time to listen. You are appreciated!
Start Your Own Podcast
Podwrecked is an Oncetold Production. If you need a partner in telling your podcast story, consider using oncetold.us.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/podwrecked-117985/is-google-podcasts-too-late-or-just-in-time-6025581"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to is google podcasts too late or just in time? on goodpods" style="width: 225px" /> </a>
Copy