
To edit or not to edit that is the question? Castopod v1.0 launches, Squadcast awarded US Patent, Is podcasting coming to TikTok? YouTube advertising for podcasters?
10/20/22 • 123 min
2 Listeners
Podland supports both transcripts and chapters, if your podcast app doesn’t then grab a new app from podnews.net/newpodcastapps
Special Guests:
- Neal Vigelio - Podknows
- Benjamin Bellamy - Ad Aures
- Yassine Doghri - Ad Aures
Show Notes & Links
- After 3+ years, it's OFFICIAL ... SquadCast.FM has been awarded a US patent for our Recording Engine with Progressive Uploads
- Social media app TikTok is preparing to launch a podcast app.
- TikTok’s parent company also owns Resso, a music streaming service in Brazil, India and Indonesia, which already carries podcasts from hosts like Libsyn.
- YouTube is rolling out enhanced advertising to podcast listeners
- SXM Media has discovered where and when people listen to podcasts with others.
- How many podcasts are you really competing with? Sounds Profitable’s Tom Webster suggests you aren’t competing with four million podcasts: it’s both much worse than that, and also much better than that, if you’d only market your podcast on other media. Read the article in full, and subscribe.
- Eric Nuzum has written about the power of three, and how we use it to promote podcasts.
- Nick Hilton asks who owns a podcast’s brand?
- Spotify has added free access to Podsights and Chartable for Megaphone customers in the UK, Germany, France, Italy and Spain.
- Castopod v1.0 is now officially out
- The Pocket Casts mobile apps are now open source.
- Congratulations to friend of the show
Connect With Us:
- Email: [email protected]
- Fediverse: @[email protected] and @[email protected]
- Support us: www.buzzsprout.com/1538779/support
- Get Podnews: podnews.net
Podland supports both transcripts and chapters, if your podcast app doesn’t then grab a new app from podnews.net/newpodcastapps
Special Guests:
- Neal Vigelio - Podknows
- Benjamin Bellamy - Ad Aures
- Yassine Doghri - Ad Aures
Show Notes & Links
- After 3+ years, it's OFFICIAL ... SquadCast.FM has been awarded a US patent for our Recording Engine with Progressive Uploads
- Social media app TikTok is preparing to launch a podcast app.
- TikTok’s parent company also owns Resso, a music streaming service in Brazil, India and Indonesia, which already carries podcasts from hosts like Libsyn.
- YouTube is rolling out enhanced advertising to podcast listeners
- SXM Media has discovered where and when people listen to podcasts with others.
- How many podcasts are you really competing with? Sounds Profitable’s Tom Webster suggests you aren’t competing with four million podcasts: it’s both much worse than that, and also much better than that, if you’d only market your podcast on other media. Read the article in full, and subscribe.
- Eric Nuzum has written about the power of three, and how we use it to promote podcasts.
- Nick Hilton asks who owns a podcast’s brand?
- Spotify has added free access to Podsights and Chartable for Megaphone customers in the UK, Germany, France, Italy and Spain.
- Castopod v1.0 is now officially out
- The Pocket Casts mobile apps are now open source.
- Congratulations to friend of the show
Connect With Us:
- Email: [email protected]
- Fediverse: @[email protected] and @[email protected]
- Support us: www.buzzsprout.com/1538779/support
- Get Podnews: podnews.net
Previous Episode

Spotify layoffs, it's just business? Todd Cochrane 1,628 not out! Podcast.ai brings back Steve Jobs? Phase 6 of Podcast Index announced!
Podland supports both transcripts and chapters, if your podcast app doesn’t then grab a new app from podnews.net/newpodcastapps
Special Guests:
Show Notes & Links:
- Spotify is cancelling eleven of its original shows. Those cancelled represent less than 2% of Spotify’s more than 500 original podcasts; but it’s likely to result in “less than 5% of Spotify’s staff on original podcasts” being laid off.
- The Gimlet Union and Parcast Union have tweeted a statement about the 38 layoffs across Spotify. They say that some shows lost as much as three-quarters of their audience when going exclusive; and that employees were given as little as an hour to close out their work and leave.
- Steven Goldstein suggests that the podcast business is being “right-sized”
- Spotify has acquired platform safety company Kinzen.
- Spotify’s Podsights ad measurement service has launched in the UK, France, Germany, Spain and Italy.
- Podcast·ai has made a show where Joe Rogan interviews Steve Jobs.
- Todd Cochrane’s Geek News Central Podcast turns 18 years old this week. The first episode of the show was recorded on Oct 9 2004. It was one of the first shows to launch using the word “podcast”, and is up to episode 1,628.
- Phase 6 of the new podcast namespace proposes a number of new tags.
- podcast:events allows for real-time communication back to the podcaster
- podcast:txt is for freefor
Connect With Us:
- Email: [email protected]
- Fediverse: @[email protected] and @[email protected]
- Support us: www.buzzsprout.com/1538779/support
- Get Podnews: podnews.net
Next Episode

Stop the downloads - measure the listens. The Sports Podcast Awards, and Q3 results: Spotify and ABC Australia are up but the BBC is not
Podland supports both transcripts and chapters, if your podcast app doesn’t then grab a new app from podnews.net/newpodcastapps
Special Guests:
- Dylan Pugh - The Sports Podcast Awards 2023 are now open for entry. There are 23 categories and close in mid-November.
Show Notes & Links
- Spotify has reported its Q3/22 earnings. It has 456m monthly active users (up 20% y-on-y). Ad revenue, led by podcasting, is up 19% y-on-y and 7% q-on-q, at €385m (12.8% of the company’s total revenue). The company lost €228m in the quarter; they predict a loss of €300m in Q4 (but suggest they may also raise their prices, following Apple’s price hike).
- BBC Sounds, the corporation’s app for radio, music and podcasts, has posted a weekly average of 4.3m users, representing no growth from the previous quarter.
- ABC’s Annual Report was published. The national broadcaster is seeing 33m downloads per month for its podcasts (p64), up 22% year-on-year.
- PodcastOne, which closed an $8.1m funding round in July, has posted a number of increased metrics for podcasts in its slate. (Interview next week)
- Spotify has complained about anti-competitive behaviour from Apple, after Apple “forced” Spotify into what they consider a sub-optimal purchase flow for audiobooks. Apple requires a 30% cut from any in-app purchase.
- Apple has rejected Spotify’s new app three times from its App Store. It is the latest in a series of confrontations between the two companies
- Spotify now indexes 5,523,475 podcasts, according to an app notification.
- Bryan Barletta looks at the transparenc
Connect With Us:
- Email: [email protected]
- Fediverse: @[email protected] and @[email protected]
- Support us: www.buzzsprout.com/1538779/support
- Get Podnews: podnews.net
Podnews Weekly Review - To edit or not to edit that is the question? Castopod v1.0 launches, Squadcast awarded US Patent, Is podcasting coming to TikTok? YouTube advertising for podcasters?
Transcript Summary
In this episode titled "To edit or not to edit that is the question? Castopod v1.0 launches, Squadcast awarded US Patent, Is podcasting coming to TikTok? YouTube advertising for podcasters?", the hosts discuss various topics related to podcasting. They cover the use of Ultrasound ID to prevent spammy hyping of listener numbers, the challenges of managing an open-source community on the Cast.org platform, and the benefits of editing in podcast production. They also touch on the value of trademark ownership, the launch of a podcast app on TikTok, and YouTube's enhanced advertising for podcast listeners. The hosts offer insights into the cost and justification of podcast production, highlighting the importance of building an audience before investing heavily in editing. They explore differing opinions on editing, with Adam Curry expressing concerns about its potential for misquoting and taking people out of context, while Todd Cochran opts not to edit his live shows due to time constraints. Neal Veglio provides his perspective on the role of editing in making podcasts engaging and authentic. Overall, this episode covers a wide range of topics in the podcasting industry and provides valuable insights for both new and experienced podcasters.
Transcript
From POD News, welcome to Pod Land, the last word in podcasting news. It's Thursday the 20th of October, 2022. I'm James Cridlin, the editor of POD News.
Sam SethiAnd I'm Sam Sethy, the host of a new podcast coming out called Off the Mic Due in November.
Benjamin BellamyHey, I'm Yesin. I'm the CTO and co-founder ofs, and I'll be talking about Topo 1.03
To edit or not to edit that is the question? Castopod v1.0 launches, Squadcast awarded US Patent, Is podcasting coming to TikTok? YouTube advertising for podcasters? Top Questions Answered
How does ULI prevent spammy methods of inflating podcast listener numbers?
ULI (User Listening Identification) generates a token for each podcast episode, ensuring one count for multiple listens within a 24-hour window.
What percentage of growth did Apple Podcasts experience?
Apple Podcasts saw a 30% growth.
Why was there a debate about the cost of producing podcasts?
The debate focused on whether $244,000 is justifiable for producing a podcast.
Which podcast emphasized the unknown cost of its production?
The podcast "Cereal" was mentioned in relation to its unknown production cost.
What is the value of paying for higher quality and accountability in podcast production?
Paying for higher quality and accountability in podcast production can enhance the overall value and listener experience.
How much revenue did "Cereal" generate and who bought it?
"Cereal" generated revenue and was sold to the New York Times.
What is Spotify's interest in acquiring hit shows?
Spotify is interested in acquiring hit shows to generate similar revenue.
What challenges did layoffs at Spotify's podcast division indicate?
Layoffs at Spotify's podcast division indicate challenges in generating audience and revenue.
What advice was given for starting a podcast?
The advice given was to start slow and not expect high download numbers immediately.
What considerations should be made when investing a large sum of money in a new podcast?
Considerations such as content and creative control should be made when investing a large sum of money in a new podcast.
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