Why you need a website for your podcast (and what to put on it)

11/18/21 • 15 min

Podette: Podcasting for Business Made Easy

Controversial opinion alert: your business podcast needs to have a dedicated web page or website and no I don’t mean using one of the third party offerings to build it for you. If the whole point of having your podcast is to grow your business, it needs to be linked to your business and it needs to include all the pieces required to convert someone into a podcast listener. To help you, I’m sharing the 12 sections your podcast landing page must contain to help it do its job: get you more listeners.

I’m talking:

- Why a podcast website is necessary for a business podcast

- The 11 sections your podcast website needs

- The optional section you can use to help your business

- How messaging and copy drives layout

Grab your free podcast landing page template at https://podcastology.co/40 and sign up to get instant access to the 12 sections your page needs.

Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I’ll help you whip your show into a conversion asset you can be proud of.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

I’m talking:

- Why a podcast website is necessary for a business podcast

- The 11 sections your podcast website needs

- The optional section you can use to help your business

- How messaging and copy drives layout

Grab your free podcast landing page template at https://podcastology.co/40 and sign up to get instant access to the 12 sections your page needs.

Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I’ll help you whip your show into a conversion asset you can be proud of.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

Previous Episode

How to write the perfect podcast bio (template included)

What has all the jobs to do and only 3 sentences to do it in? Your podcast bio, that’s what! 🤯 In my line of work as a podcast editor, I’ve heard dozens and dozens of guest bios read out by hosts and 99.9% of the time? It becomes very obvious, very quickly, who’s written their bio with no real understanding of a podcast bio’s job. That’s why I’m giving you the lowdown on what makes a good podcast bio so that you can confidently hand that puppy over to the host of a show you’re being interviewed on and know you’ve done everything you can to secure new listeners and leads for your own podcast.

I’m talking:

- The difference between a podcast bio and any other kind

- Why putting the work into your bio pays off

- The one question you need to be asking for a kickass podcast bio

- The three sentence framework to use to nail your bio

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.

Next Episode

Why your podcast needs a blog

I’ve said it before but I’ll say it again: one of the biggest myths around podcasting for business is the idea that if you record it, they will come. And as much as I love this idea, it’s not actually true. People won’t follow where you won’t lead, so if you’re not signposting the way to your content then you can’t be shocked when no one listens. Which is why you need to be creating written content via a blog on your website for every single episode you release, even though it may feel like an unnecessary amount of work to do so.

I’m talking:

- The real reason you need a blog for your podcast

- The percentage of traffic my site gets via organic Google searches

- How your blog can help more people than you think

- How to make it easier to create that written content

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

Get coaching support for your podcast at https://podcastology.co/podcast-coaching where I’ll help you whip your show into a conversion asset you can be proud of.

If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid.