Where podcasting fits into your marketing strategy.

05/17/22 • 8 min

1 Listener

Podette: Podcasting for Business Made Easy

Just where does your podcast fit into your marketing strategy? While there’s no one-size-fits-all approach to marketing your business, I do have strong opinions on what the best way to go about it is if you, like me, prefer to spend more of your time working on your business instead of marketing it. I know, strong opinions? Me? Shocker right? So in this post I’m going to be sharing my approach to content marketing, where a podcast fits into that, and what the benefits are of following my lead. I’m talking: - What goes into content marketing - The three platform types you need for success - Putting together your content marketing strategy - Strategic content marketing topics Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm. If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

Previous Episode

Why I prefer audio content to market my business (aka audio vs video)

The biggest challenge I see my clients facing is figuring out how to market their business without the marketing turning into a full time job all on its own. Content marketing is a Big Deal, but it’s easy to become overwhelmed. Throw video into the mix and things can become ... demanding, which is why I’m sharing my thoughts on what is essentially audio vs video. I’m talking: - Why everyone says video is so important - Why long form video isn’t actually important - The benefits (and joys) of audio content - Balancing your content formats for greater success Need a better podcast strategy? Grab your roadmap at https://weareparler.co/roadmap and sign up to get instant access to the five easy steps to profitable podcasting with none of the overwhelm. If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/

Next Episode

5 signs you & your business are ready to launch a podcast.

Are you waiting for a sign to start your podcast? Experiencing FOMO but still not sure it’s the right step for you? Then you’re in luck, because I’m sharing 5 signs you and your business are ready to launch a podcast. I’m talking: - Who a business podcast would work best for - The surprising benefit of having a podcast for your business - The one piece of information you may be missing Interested in joining the beta programme? Register your interest at https://weareparler.co/contact and I’ll drop you an email back with more details. If you enjoyed this episode, I’d really appreciate it if you’d share it with a biz bestie. I want to make sure we help as many women as possible get heard and get paid. CONNECT WITH ME: hop on over to https://instagram.com/torsgrantham for a cheeky chinwag in the DMs OR work with me on your podcast over at https://weareparler.co/