What questions should I ask in a Podcast interview?

10/02/19 • 35 min

2 Listeners

PodCraft | How to Podcast & Craft a Fantastic Show

Interviews are a big part of podcasting, and for good reason.

They break up the potential monotony of one voice talking for too long, they add expertise and gravitas to your episode, and it's a chance to tap into your interviewee's own following – a tale of two audiences!

You'll want to get the most out of your interviewee and maximise their contribution to your cause. That boils down to the conversation you have, and the questions you ask. No pressure.

We've covered how to record an interview extensively, so now it's down to what you should be asking them! That's what we cover on this episode.
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There are two parts to this.

First, we'll go into how to formulate interview questions focused on your own topic, and on the interviewee themselves. Every good interview should be mostly tailored to the person you're interviewing after all.

But, second, we'll look at the types of more general questions you can use to dig deep and get some interesting, unexpected responses. Bear in mind, of these, some questions will be more relevant to your show than others. Please use responsibly!
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Interviews are a big part of podcasting, and for good reason.

You'll want to get the most out of your interviewee and maximise their contribution to your cause. That boils down to the conversation you have, and the questions you ask. No pressure.

We've covered how to record an interview extensively, so now it's down to what you should be asking them! That's what we cover on this episode.
Read the full article

There are two parts to this.

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Previous Episode

How to make your Podcast unique | Find your USP and stand out from the crowd

Every successful podcast has to be unique in some way. If there's no uniqueness, then there's no draw. There's no reason to listen.

And with over 700,000 podcasts in Apple Podcasts, you have to give people a reason to listen.
Read the full article

Taking on a new podcast, as a listener, is a commitment. Don't underestimate that. It's giving up 20 minute of your time, at a minimum, to find out: is this any good? Is this going to make my life better?

Dramatic? Yea. But true? Undoubtedly.

They want a problem solved. Anything from the deep three – health, wealth and happiness – to the surface one – fighting boredom. They pick their problem, and they search a topic based on that. So, when they find your category, the question becomes: “Why should I listen to this particular show, and not one of the other squillion shows on video games?”

That's where your uniqueness comes in. It's what makes you stand out from the crowd. It's what attracts listeners to you like a moth to the flame.

Do you know what your uniqueness is? Or your unique selling proposition, as some call it? That's what we're here for.

A big thanks to NameSilo for sponsoring this episode. Use our coupon code podcraft to get $1 off your first order.

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Next Episode

How to Turn Your Podcast into a Book

On the episode, I talk to David Bain, a long time and very prolific podcaster, the one I remember most being Digital Marketing Radio. David is also the author of Marketing Now (available very soon on Amazon!), which is a book which had it's genesis in a podcast.
David is in good company with this type of repurposing, one of the biggest examples being Tim Ferriss and the Tools of Titans book. Tim created that book based on the hundreds of hours of content he's produced as part of his interview-based podcast.
So, I thought I'd get David on the show, incase you want to follow in the footsteps of David and Tim. Here he talks about the 6-step process he used to create Marketing Now, and how you can create your own book.
You'll find out:

How David came up with the idea for the book, and how he created previous ones using the same method.
How to think about book structure, and how that boils down into planning the audio content to base it on
How a live broadcast is a natural extension of a podcast
How he turned a live broadcast into the content for a book
Where he decided to publish his book and why
How he solved the design problem, and made it easy to create a great book

You can find David over on twitter, and you can see more about the book, and sign up for the live launch stream here: Marketing Now.

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