
How to Turn Your Podcast into a Book
11/12/19 • 38 min
1 Listener
On the episode, I talk to David Bain, a long time and very prolific podcaster, the one I remember most being Digital Marketing Radio. David is also the author of Marketing Now (available very soon on Amazon!), which is a book which had it's genesis in a podcast.
David is in good company with this type of repurposing, one of the biggest examples being Tim Ferriss and the Tools of Titans book. Tim created that book based on the hundreds of hours of content he's produced as part of his interview-based podcast.
So, I thought I'd get David on the show, incase you want to follow in the footsteps of David and Tim. Here he talks about the 6-step process he used to create Marketing Now, and how you can create your own book.
You'll find out:
- How David came up with the idea for the book, and how he created previous ones using the same method.
- How to think about book structure, and how that boils down into planning the audio content to base it on
- How a live broadcast is a natural extension of a podcast
- How he turned a live broadcast into the content for a book
- Where he decided to publish his book and why
- How he solved the design problem, and made it easy to create a great book
You can find David over on twitter, and you can see more about the book, and sign up for the live launch stream here: Marketing Now.
Support the showOn the episode, I talk to David Bain, a long time and very prolific podcaster, the one I remember most being Digital Marketing Radio. David is also the author of Marketing Now (available very soon on Amazon!), which is a book which had it's genesis in a podcast.
David is in good company with this type of repurposing, one of the biggest examples being Tim Ferriss and the Tools of Titans book. Tim created that book based on the hundreds of hours of content he's produced as part of his interview-based podcast.
So, I thought I'd get David on the show, incase you want to follow in the footsteps of David and Tim. Here he talks about the 6-step process he used to create Marketing Now, and how you can create your own book.
You'll find out:
- How David came up with the idea for the book, and how he created previous ones using the same method.
- How to think about book structure, and how that boils down into planning the audio content to base it on
- How a live broadcast is a natural extension of a podcast
- How he turned a live broadcast into the content for a book
- Where he decided to publish his book and why
- How he solved the design problem, and made it easy to create a great book
You can find David over on twitter, and you can see more about the book, and sign up for the live launch stream here: Marketing Now.
Support the showPrevious Episode

What questions should I ask in a Podcast interview?
Interviews are a big part of podcasting, and for good reason.
They break up the potential monotony of one voice talking for too long, they add expertise and gravitas to your episode, and it's a chance to tap into your interviewee's own following – a tale of two audiences!
You'll want to get the most out of your interviewee and maximise their contribution to your cause. That boils down to the conversation you have, and the questions you ask. No pressure.
We've covered how to record an interview extensively, so now it's down to what you should be asking them! That's what we cover on this episode.
Read the full article
There are two parts to this.
First, we'll go into how to formulate interview questions focused on your own topic, and on the interviewee themselves. Every good interview should be mostly tailored to the person you're interviewing after all.
But, second, we'll look at the types of more general questions you can use to dig deep and get some interesting, unexpected responses. Bear in mind, of these, some questions will be more relevant to your show than others. Please use responsibly!
Work with us in The Podcast Host Academy
Next Episode

The Mics We Tested in 2019
New mics turn up on our doorstep all the time here at The Podcast Host. Which is handy, because our ‘best podcast microphones' article is one of the most popular on the entire site.
Many podcasters love equipment and gear. And, though it's far from the most important factor in making a great podcast, who doesn't like to try out some brand new kit?
So what exactly did we try out mic-wise in 2019? I thought I'd put together the sound samples recorded for each individual review, so you could listen through and compare them in one easy-to-listen place.
What You'll Hear
Here's what we'll be listening to, along with links to their full reviews on the site.
- AKG Lyra USB – $150
- Electro Voice RE20 – $400
- Aston Stealth – $400
- Zoom SSH-6 Shotgun Attachment – $150
- Rode Wireless Go – $210
- AntLion ModMic USB – $70
- Rode Procaster – $200
- Rode Rodecaster – $600
It's worth saying up front, that if you don't listen to this episode with over-ear headphones on, the subtle differences between each one might be lost on you.
That said, listening through earbuds in a busy, noisy place, is exactly how most listeners consume podcasts. So if you don't notice any difference at all, that could be a great reason to spend a lot less on your recording gear.
Need More Gear-Choosing Help?
The above mics are the ones we tried out in 2019, but there are plenty other great options on the market.
If you'd still like to shop around a bit, then be sure to check out our best podcast microphones and best USB mics roundups.
For more help on the audio and recording front, check out our ultimate guide to podcast equipment. This'll run you through everything you need, as well as everything you don't need.
And, if you'd prefer a bit more tailored assistance, check out The Podcast Host Academy. There, you'll get access to our community forums, live Q&A sessions, courses, resources, and much more!
Support the show (https://pod.academy)
If you like this episode you’ll love
Episode Comments
Featured in these lists
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/podcraft-how-to-podcast-and-craft-a-fantastic-show-24207/how-to-turn-your-podcast-into-a-book-853507"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to how to turn your podcast into a book on goodpods" style="width: 225px" /> </a>
Copy