PodCraft | How to Podcast & Craft a Fantastic Show - How do you measure podcast success? And do you need to know about bitrates or loudness? Part Two of Two

How do you measure podcast success? And do you need to know about bitrates or loudness? Part Two of Two

05/17/22 • 23 min

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PodCraft | How to Podcast & Craft a Fantastic Show

It's part two of our dive into the Podcaster Cares Survey data. This time around, we're talking NFTs, measuring success, social media, loudness, and bitrates.
We also take a look at some interesting differences between podcasters of five years or more, and folks who've been doing it less than five years.
Podcasters of 5 years or more have stronger opinions on Apple Podcasts and RSS Feeds

67.5% of the 5 years or more group agreed that a podcast isn’t really a podcast if it doesn’t have an RSS feed.
Of the folks in podcasting for fewer than five years, 39.8% agreed, whilst 38.9% didn’t care.
25.3% in the 5 years or more group didn’t care about RSS feeds.
44.6% of the 5 years or more group believe that Apple could and should be doing more to help podcasters. This is compared to 34.9% of the newer podcasters group.
53% of the newer podcasters have no real opinion on Apple either way, compared to 34.9% of the 5 years or more group.

Newer podcasters pay less attention to podcast loudness & bitrates

60.2% of podcasters of 5 years or more have a set and consistent loudness level for their show.
This is compared to 31.4% of folks podcasting for 0-5 years.
29.7% of newer podcasters don’t worry about loudness levels.
This is compared to only 15.7% of the 5 years or more group.
42.9% of newer podcasters have no idea what bitrates are. Only 15.7% of the 5 years or more group thought the same.

Get the full Podcaster Cares Survey Report right here.

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67.5% of the 5 years or more group agreed that a podcast isn’t really a podcast if it doesn’t have an RSS feed.
Of the folks in podcasting for fewer than five years, 39.8% agreed, whilst 38.9% didn’t care.
25.3% in the 5 years or more group didn’t care about RSS feeds.
44.6% of the 5 years or more group believe that Apple could and should be doing more to help podcasters. This is compared to 34.9% of the newer podcasters group.
53% of the newer podcasters have no real opinion on Apple either way, compared to 34.9% of the 5 years or more group.

Newer podcasters pay less attention to podcast loudness & bitrates

60.2% of podcasters of 5 years or more have a set and consistent loudness level for their show.
This is compared to 31.4% of folks podcasting for 0-5 years.
29.7% of newer podcasters don’t worry about loudness levels.
This is compared to only 15.7% of the 5 years or more group.
42.9% of newer podcasters have no idea what bitrates are. Only 15.7% of the 5 years or more group thought the same.

Get the full Podcaster Cares Survey Report right here.

Support the show

Previous Episode

537 podcasters told us what they care about (and don't) - here's the data: Part One of Two

1 Recommendations

The more podcasting grows, the more people talk about it. Some of it is genuine news, and some of it is gossip or clickbait. Rather than waste your time with articles about irrelevant topics, we want to know what the average podcaster cares about most.

So, we put up a survey and invited our entire audience to take part through the blog, email and social. We offered a few prizes to say thanks, including a 1st prize gift voucher and a few of our own books (The Podcast Host Planner and Podcast Growth manual).

We were delighted to see responses from over 500 podcasters (537 in total!) who generously shared their opinions with us. Let’s take a look at what podcasters think of the topics that spark debate in the content creation community.
Get the full Podcaster Cares Survey Report right here.

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Next Episode

The Low-Hanging Fruits of Growing Your Audience

On this new season of PodCraft we're going to be answering your podcasting questions. Here's how to submit yours!
This time around, we have a question from Brooke of Let's Talk Art With Brooke.
Brooke has been podcasting for six years and as well over 200 episodes, but is concerned with lack of audience growth.
This is a big question in and of itself (so big, in fact, that we actually wrote a book about it). But we find that there's always a few low-hanging fruits that can have an impact right away. These include good, compelling episode titles, Calls to Action, thorough SEO-friendly shownotes, and appearing as a guest on other relevant podcasts.

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