28. Branding For Your Podcast: Creating a Recognizable Identity

02/20/24 • 35 min

On this week’s episode of Up An Octave, we dive into all things branding for your podcast. From visuals, to color stories, to whether or not you should use the F bomb. If you’re stuck on the technicalities of turning your podcast into a brand, then this is the episode you have been waiting for.
This week’s question comes from Marci.
Got a podcasting question for me? Send it to [email protected]
Connect with Rue:
https://www.sonivia.com
https://www.instagram.com/soniviastudios/
Special Offer:
Snag your new podcasting checklist freebie here: https://sonivia.ck.page/newpodchecklist
Schedule your free consultation here: https://www.sonivia.com/book-online
Facebook Group:
Have you joined Podcasting Up An Octave? Head over there for exclusive access to me, and a group of fabulous other women and nonbinary podcasters.
https://www.facebook.com/groups/285098254430510
Don't Forget:
- Subscribe to Up An Octave to never miss an episode!
- Leave a review and rating, I so appreciate your feedback.
Share the Love:
Loved this episode? Share it with your friends, family, and colleagues who are interested in podcasting. There’s no gatekeeping over here!
Next week, I’ll be talking about how to know whether video or audio only is right for your podcast.

Music Credit: Up An Octave Theme by Rue Spence with additional vocals provided by Darnell Spence
Up An Octave is hosted by Rue Spence of Sonivia. Up An Octave is a podcast for women and nonbinary people who are ready to take up space in podcasting to share their voices with the world.

Previous Episode

27. Pass The Mic: Max Taff and Megan Spangler of MediaVerse Unwrapped (Vigilante Vibes)

In this episode, I pass the mic to Max Taff and Megan Spangler of the MediaVerse Unwrapped (Vigilante Vibes) podcast. We talk about representation in podcasting and other spaces, as well as how podcasters can protect their IP, and how to balance tasks with your team.
Listen to their show here: https://open.spotify.com/show/2bbaBhA074nbMEiQrqlHKJ
Join their Facebook Community here: https://www.facebook.com/groups/848526622391460
Connect with Rue:
https://www.sonivia.com
https://www.instagram.com/soniviastudios/
Don't Forget:
- Subscribe to Up An Octave to never miss an episode!
- Leave a review and rating, I so appreciate your feedback.
Share the Love:
Loved this episode? Share it with your friends, family, and colleagues who are interested in podcasting. There’s no gatekeeping over here!
I’ll be back next Tuesday to talk about how to give your podcast a visual brand identity.

Next Episode

29. Seeing is Believing: Should You Add Video to Your Podcast?

On this week’s episode of Up An Octave, I’m talking about the intersection of audio and video content. Can videos even be podcasts? And, if so, is video right for your show?
With the landscape of podcasting constantly shifting, many podcasters are wondering whether or not incorporating video will add to their shows, help them become more discoverable, and enhance the authenticity of their podcasts.
I discuss the benefits and barriers of adding a visual component to your podcast, share insights from my own experiences and those of my clients, and provide tips for making the leap. Whether you’ve been in the game for a while or you’re just starting out, after this episode you’ll be prepared to make the right decision for yourself.
What You'll Learn:
- The advantages of video podcasting
- Technical considerations and equipment needed for adding video to your podcast.
- How video can enhance the accessibility of your show
- When audio reigns supreme
- How being an audio only show can help you stand out
Today’s question comes from Morgan.
Special Offer:
Snag your new podcasting checklist freebie here: https://sonivia.ck.page/newpodchecklist
Schedule your free consultation here: https://www.sonivia.com/book-online
Facebook Group:
Have you joined Podcasting Up An Octave? Head over there for exclusive access to me, and a group of fabulous other women and nonbinary podcasters.
https://www.facebook.com/groups/285098254430510
Connect with Rue:
https://www.sonivia.com
https://www.instagram.com/soniviastudios/
Don't Forget:
- Subscribe to Up An Octave to never miss an episode!
- Leave a review and rating, I so appreciate your feedback.
Share the Love:
Loved this episode? Share it with your friends, family, and colleagues who are considering incorporating video into their podcasts. There’s no gatekeeping over here!
I’ll be back next Tuesday to tell you why I celebrate your first negative review. Yup, you read that right!

Podcasting Up An Octave - 28. Branding For Your Podcast: Creating a Recognizable Identity

Transcript

You're listening to Up an Octave, a podcast by Sonivia, the podcasting agency that believes that women and non binary people deserve to take up space in the podcasting industry because our thoughts, voices, and stories matter. Here you'll learn how to make dope podcasts that inspire, educate, convert, and most importantly, make your voice shine.
I'm your host, Rue Spence, and I'm here to take podcasting up an octave. Let's get into it.
Welcome back to Up an Octave. Today, we are talkin