The key to growing a podcast is getting as much of your audience into the “listener flywheel.” The listener flywheel is an adapted process that moves listeners through a process of attraction, engagement, and delight. The listener flywheel’s objective is to retain current listeners while organically attracting new ones.
Key Vision/Shared Beliefs
1. That media can support and sustain a lifestyle and/or business
2. The best way to grow individually is for us to grow collectively
3. We each have a genius that’s waiting to be unlocked in the show
How the Listener Flywheel Works
1. Attract
1. On-Platform
1. Cross-Promos
2. Episode Swaps
2. Off-Platform
1. Social Media
2. Engage/Retain
1. CTAs
2. Social
3. Meetups
4. Live Recordings
3. Delight
1. Contests
2. Memorable Shows
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06/16/22 • 14 min
3 Listeners
Podcasting Success Secrets - The Key to Building an Audience - The Listener Flywheel
Transcript
YP fam. What's going on. My name is Hector Sanwan and I am your host, and I get way too geeked up about creating amazing podcasts that can fuel your lifestyle and your business. And I've been producing and promoting podcasts for almost a half decade now, and this show is to help you learn the things that do and do not work when it comes to marketing and monetizing your podcast. And today's episode is all about the secret to sustaining and growing a
The Key to Building an Audience - The Listener Flywheel Top Questions Answered
How can I sustain and grow my podcast using the concept of the listener flywheel?
The concept of the listener flywheel involves attracting, engaging, and delighting listeners. By accurately representing your show's content, promoting it on various platforms, creating a great show, retaining listeners, and encouraging off-episode engagement, you can sustain and grow your podcast.
How can media and content support and sustain lifestyles and businesses?
The host believes that media and content can support and sustain lifestyles and businesses by attracting an audience, building relationships with them, and providing valuable content and experiences that lead to growth and monetization opportunities.
How can podcasters collaborate and collectively grow?
Podcasters can collaborate and collectively grow by forming partnerships, engaging in cross-promotion, and supporting each other's shows. By leveraging each other's audiences and promoting shared interests, podcasters can expand their reach and attract new listeners.
How can new podcasts attract listeners in a competitive market?
In a competitive market, new podcasts can attract listeners by accurately representing their content, promoting it on various platforms, and leveraging cross-promotion and partnerships with other podcasts. Offering unique and valuable content can also help differentiate a new podcast and attract listeners.
What are effective strategies for growing a podcast?
Effective strategies for growing a podcast include cross-promotion and partnerships with other podcasts, creating engaging and valuable content, retaining listeners by encouraging off-episode engagement, and delighting the audience through exceptional experiences. Building authentic connections and relationships with the audience is also crucial.
How can podcasters create authentic connections and relationships with their audience?
Podcasters can create authentic connections and relationships with their audience by actively engaging with listeners, responding to feedback and questions, fostering conversations on social media and in person, and delivering valuable content that resonates with their audience's interests and needs.
What are the components of the listener flywheel?
The listener flywheel consists of three components: attracting, engaging, and delighting. Attracting listeners involves accurately representing the show's content and promoting it on various platforms. Engaging listeners requires creating a great show, retaining listeners, and encouraging off-episode engagement. Delighting listeners through exceptional content and experiences leads to recommendations and exponential growth.
How can podcasters retain listeners and encourage off-episode engagement?
Podcasters can retain listeners and encourage off-episode engagement by delivering consistent and high-quality content, fostering a sense of community through social media and online forums, inviting listener feedback and questions, and creating opportunities for audience interaction, such as live events or Q&A sessions.
Why is feedback and engagement important for the listener flywheel?
Feedback and engagement are important for the listener flywheel because they allow podcasters to understand their audience's preferences, improve their content based on listener feedback, build relationships with their audience, and generate word-of-mouth recommendations that contribute to the podcast's growth and success.
How does the listener flywheel sustain and grow a podcast?
The listener flywheel sustains and grows a podcast by creating a continuous cycle of attracting, engaging, and delighting listeners. By attracting new listeners through accurate representation and promotion, engaging them with a great show and off-episode engagement, and delighting them through exceptional content and experiences, a podcast can generate recommendations and exponential growth, leading to sustained success.
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