Does Repurposing Podcasts Still Work? Interview with Grant Taleck
07/15/22 • 29 min
4 Listeners
Most podcasters have heard that they should be repurposing their podcast. But what does that ACTUALLY mean? And how does a regular podcaster like you make that happen? Grant Taleck joins the show to talk about how they’ve systemized repurposing and made it easy for podcasters to distribute their shows on multiple platforms. If you want to grow and market your podcast — or just increase your podcast’s downloads, this episode is for you!
Topics Covered:
- 03:00 - How Grant started repurposing content on social media for podcasters
- 05:30 - The way content helps deepen a relationship between the audience and a creator
- 11:39 - Why quality is better than quantity when it comes to repurposing
- 18:39 - Grant explains why YouTube is such a valuable channel for podcasters
Resources Mentioned
Connect with Grant
Get Help with Your Podcast
Most podcasters have heard that they should be repurposing their podcast. But what does that ACTUALLY mean? And how does a regular podcaster like you make that happen? Grant Taleck joins the show to talk about how they’ve systemized repurposing and made it easy for podcasters to distribute their shows on multiple platforms. If you want to grow and market your podcast — or just increase your podcast’s downloads, this episode is for you!
Topics Covered:
- 03:00 - How Grant started repurposing content on social media for podcasters
- 05:30 - The way content helps deepen a relationship between the audience and a creator
- 11:39 - Why quality is better than quantity when it comes to repurposing
- 18:39 - Grant explains why YouTube is such a valuable channel for podcasters
Resources Mentioned
Connect with Grant
Get Help with Your Podcast
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Resources Mentioned
Get Help with Your Podcast
Podcasting Success Secrets - Does Repurposing Podcasts Still Work? Interview with Grant Taleck
Transcript Summary
In this episode titled "Does Repurposing Podcasts Still Work? Interview with Grant Taleck," host Hector San Seban delves into the value of repurposing content for podcasting. Grant Taleck, the founder of Authentic Marketing and an expert in repurposing content for different social platforms, shares valuable insights and strategies. The discussion highlights the undervalued potential of platforms like YouTube and TikTok, while cautioning against overvaluing Twitter and Instagram. A key takeaway is the importance of considering the audience's preferred platform when repurposing content. Consistency in content creation and finding a sustainable posting frequency are also emphasized to avoid burnout. Grant's journey in starting his agency is explored, stressing networking and relationship building. In today's content marketing landscape, Grant suggests focusing on quality over quantity when repurposing podcasts, offering valuable perspectives on authenticity and building long-term relationships. Don't miss out on this episode packed with practical advice and resources for podcasters looking to optimize their content strategies.
Transcript
N Y P. What's going on. My name is Hector San Seban and I am your host and I get way too geeked up about creating amazing podcasts that can fuel your lifestyle and your business. and this show is to help you learn the things that do and do not work when it comes to marketing and monetizing your podcast and on today's. We're talking to grant Taek, he's the founder of authentic marketing and they specialize in helping you maximize the reach of your po
Does Repurposing Podcasts Still Work? Interview with Grant Taleck Top Questions Answered
How did Grant Taleck start his agency, Authentic Marketing?
Grant explains how his agency started and their shift to focusing on building relationships through content.
What is the importance of showing authenticity and care for potential customers in the virtual world?
Grant emphasizes the importance of showing authenticity and care for potential customers in the virtual world.
What is the role of social media in maintaining long-term relationships and building trust over time?
Grant discusses the role of social media in maintaining long-term relationships and building trust over time.
How can content marketing be used to leverage relationships and create a foundation for connections with the audience?
Content marketing is seen as a way to leverage relationships and create a foundation for connections with the audience.
What is Grant's suggestion regarding repurposing content?
Grant suggests that repurposing content doesn't require a large quantity, but rather consistency and quality.
How does Grant compare the strategy of repurposing content to how sports highlights are consumed on ESPN's SportsCenter?
Grant compares the strategy of repurposing content to how sports highlights are consumed on ESPN's SportsCenter.
How can repurposing content attract different listeners and viewers?
Repurposing content can attract different listeners and viewers by creating shorter clips.
In what way can highlights and summaries be beneficial for people?
Highlights and summaries can remind people why they love a particular topic or sport.
Which platforms should podcasters focus on for repurposing content?
Repurposed content should be created for different platforms and audiences, such as Instagram for shorter clips and YouTube for longer-lasting views.
Which social media platforms are undervalued and overvalued by podcasters, according to Grant Taleck?
YouTube and TikTok are undervalued by podcasters, while Twitter and Instagram are overvalued.
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