Podcast advertising the ASA Way!
02/13/25 • 6 min
Podcast ads have become a polarising topic, much like pineapple on pizza – some love it, some hate it.
Handling ads on your podcast requires finesse.
In this little bonus insights episode with our associate producer Amelia Knight we dissect the art of podcast advertising and how to stay out of trouble if you do accept cash for your audio warez.
Here's the link to the guidance!
Mentioned in this episode:
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Podcast ads have become a polarising topic, much like pineapple on pizza – some love it, some hate it.
Handling ads on your podcast requires finesse.
In this little bonus insights episode with our associate producer Amelia Knight we dissect the art of podcast advertising and how to stay out of trouble if you do accept cash for your audio warez.
Here's the link to the guidance!
Mentioned in this episode:
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
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Apple Podcasts new podcast categories - picking the right one for your podcast
Choosing the right category for your podcast is like picking the perfect outfit for a first date—get it wrong, and you might just end up in the friend zone (or worse, totally overlooked)! With Apple Podcasts rolling out a major update, the stakes are higher than ever, and we’re diving headfirst into how to navigate this crucial decision. We’ll chat about why slapping your podcast into just any old category could spell disaster for your discoverability—spoiler alert: it’s a crowded marketplace out there. So, whether you're a seasoned podcaster or just got your show off the ground, we’ve got some spicy tips on how to stand out in a sea of content. Tune in as we break down the do’s and don’ts of category selection, ensuring you don’t get lost in the shuffle and can actually snag some listeners!
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Next Episode
Podcast Stats and How to Measure Them!
Understanding your podcast stats and how to measure them is the secret all the successful podcasters have. They use deeper knowledge to elevate their podcast from just 'okay' to bingeworthy. And now you can too.
If you’re out here winging it without tracking your performance, it's like trying to cook a five-star meal with a blindfold on - spaghetti might end up on the wall, but your audience won't be sticking around.
In this episode I'm talking you through the skinny of podcast metrics that matter, how to make sense of them without losing our marbles, and the tools that'll help us keep our finger on the pulse of our audience.
Plus, we’ll sprinkle in some real-life examples from podcasters who’ve used analytics to amplify their reach and engagement.
Takeaways:
- Understanding your podcast stats is crucial for making informed decisions and growing your audience effectively.
- Tracking metrics lets you identify listener preferences, improving content and engagement strategies to align with their interests.
- Using analytics tools can provide deeper insights into your podcast's performance and listener behaviour.
- Regularly reviewing your retention rates can help you pinpoint where listeners lose interest and adjust your content accordingly.
- Engaging with your audience through reviews and social media can enhance community building, transforming listeners into loyal fans.
Companies mentioned in this episode:
- Apple Podcast Connect
- Spotify for creators
- Amazon Music
- PodTrac
- Podder
- Captivate
- Libsyn
- Buzzsprout
- YouTube
- Google Analytics
- Podmastery.co
- Podknows
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Topics covered recently include improving sound quality without investing a fortune, the secrets of podcast listener growth, and the trick to editing.
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This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Podcasting Insights with The Podmaster: growth advice for people and brands - Podcast advertising the ASA Way!
Transcript
The art of not pissing off your audience with podcast ads
hi, I'm Amelia Knight, Associate Producer at podnos Podcasting, the production company behind this podcast. Kinda. I mean I am Amelia, but this is an AI clone of my voice because I'm currently in a co working space with Bad Audio while I make crucial updates to the company LinkedIn page. This episode is inspired by some guidance we've seen from the ASA regarding advertising discl
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