How to use storytelling in your podcast
02/21/25 • 11 min
Hook 'em, or lose 'em!
Storytelling is the secret sauce that can turn your podcast from a snooze fest into a gripping adventure, and trust me, most podcasters are missing the mark big time.
I mean, if you’ve ever listened to a podcast that made you want to claw your ears off, you know exactly what I’m talking about.
In this episode, I'm sharing insights around the art of storytelling, breaking down the essential structure that’ll keep your listeners hanging on your every word instead of scrolling through TikTok.
We’ll explore why your brain craves stories, how to avoid sounding like a monotone robot, and the magic of sound design that can elevate your episodes.
So, if you want to transform your podcast from 'meh' to 'ohh meeeow', then click play!
Companies mentioned in this episode:
- Serial
- This American Life
- Joe Rogan
- Blue Yeti
- Podknows
Mentioned in this episode:
A Podknows Production
Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/
Book your Podmaster audit
Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite
Show Notes Simplified
Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Hook 'em, or lose 'em!
Storytelling is the secret sauce that can turn your podcast from a snooze fest into a gripping adventure, and trust me, most podcasters are missing the mark big time.
I mean, if you’ve ever listened to a podcast that made you want to claw your ears off, you know exactly what I’m talking about.
In this episode, I'm sharing insights around the art of storytelling, breaking down the essential structure that’ll keep your listeners hanging on your every word instead of scrolling through TikTok.
We’ll explore why your brain craves stories, how to avoid sounding like a monotone robot, and the magic of sound design that can elevate your episodes.
So, if you want to transform your podcast from 'meh' to 'ohh meeeow', then click play!
Companies mentioned in this episode:
- Serial
- This American Life
- Joe Rogan
- Blue Yeti
- Podknows
Mentioned in this episode:
A Podknows Production
Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/
Book your Podmaster audit
Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite
Show Notes Simplified
Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Previous Episode
Celebrating women in podcasting!
Feeling inspired, ladies? It's your time to shine!
For those of us who might feel a bit disconnected from the whole “women in podcasting” narrative, let’s break it down. It’s not just about feminism or equality; it’s about the heart and soul of storytelling.
This episode clues us into an an important event - The Women Podcasters Awards - which will highlight some stellar content that deserves more than just a casual mention.
The link to enter is here - https://www.womenpodcasters.com/awards
Mentioned in this episode:
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
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Mentioned in this episode:
A Podknows Production
Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Podcasting Insights with The Podmaster: growth advice for people and brands - How to use storytelling in your podcast
Transcript
Most podcasters think they're great storytellers. Most podcasters are wrong. If you don't believe me, listen to literally any show called the insert keyword here podcast, and then tell me you weren't tempted to claw your own ears off. So in this episode, I'm breaking down why storytelling matters, how to structure your episodes properly, and how to stop boring your audience to tears. If you don't figure this out, you're going to end up with seven listeners and a mispl
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