117: Using a Podcast Booking Agency to Grow Your Business and Podcast with Margy Feldhuhn
11/17/21 • 19 min
1 Listener
Margy Feldhuhn is a podcast host and the co-owner and CEO of Interview Connections, the first and leading podcast booking agency. She and her business partner lead an in-house staff of over 25 full-time employees in their (now virtual) Rhode Island office, and have successfully scaled the agency to multiple 7 figures.
Since 2013, Interview Connections has been booking successful entrepreneurs as guests on podcasts and providing them strategy and coaching to monetize their guest appearances. They currently represent over 250 business owners.
In addition to being an entrepreneur, Margy is also an animal rescue advocate and personal development enthusiast. With her podcast, “We Get It, Your Dad Died,” Margy uses her own experience of losing her dad to suicide to transform the conversation around grief and show the joy that is possible on the other side of loss. Her show won First Prize in the Best Podcast category of the 2021 Rhode Island International Film Festival.
In this episode, we chat about how their clients utilize podcast guest appearances for their businesses and podcasts, how Interview Connections was created, how many shows they have to pitch to get four podcast guests appearances per month for their clients, why they typically target “mid-range” shows for their clients rather than shows with massive audiences, the criteria they look for when finding podcasts to pitch, why don’t ask podcasts hosts for their download numbers before deciding whether or not to pitch to them, and more.
IMPORTANT ANNOUNCEMENT: Margy and her co-owner will be hosting a free podcast guesting masterclass December 13-17th. Click here to register with my special affiliate link.
To learn more about the resources mentioned in this episode, visit the show notes. Want even more podcasting insights and updates? Join the Podcasting Insiders Club for just $5/month! Want to connect with me further? Follow me on Instagram! Want to work together? Here's how we can do that!
- One-on-one podcast launch packages
- Self-paced online course for launching your podcast
- Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
- Podcast self-audit online course
- Podcast editing (Let me take care of the time-consuming post-production aspects of your show.)
Margy Feldhuhn is a podcast host and the co-owner and CEO of Interview Connections, the first and leading podcast booking agency. She and her business partner lead an in-house staff of over 25 full-time employees in their (now virtual) Rhode Island office, and have successfully scaled the agency to multiple 7 figures.
Since 2013, Interview Connections has been booking successful entrepreneurs as guests on podcasts and providing them strategy and coaching to monetize their guest appearances. They currently represent over 250 business owners.
In addition to being an entrepreneur, Margy is also an animal rescue advocate and personal development enthusiast. With her podcast, “We Get It, Your Dad Died,” Margy uses her own experience of losing her dad to suicide to transform the conversation around grief and show the joy that is possible on the other side of loss. Her show won First Prize in the Best Podcast category of the 2021 Rhode Island International Film Festival.
In this episode, we chat about how their clients utilize podcast guest appearances for their businesses and podcasts, how Interview Connections was created, how many shows they have to pitch to get four podcast guests appearances per month for their clients, why they typically target “mid-range” shows for their clients rather than shows with massive audiences, the criteria they look for when finding podcasts to pitch, why don’t ask podcasts hosts for their download numbers before deciding whether or not to pitch to them, and more.
IMPORTANT ANNOUNCEMENT: Margy and her co-owner will be hosting a free podcast guesting masterclass December 13-17th. Click here to register with my special affiliate link.
To learn more about the resources mentioned in this episode, visit the show notes. Want even more podcasting insights and updates? Join the Podcasting Insiders Club for just $5/month! Want to connect with me further? Follow me on Instagram! Want to work together? Here's how we can do that!
- One-on-one podcast launch packages
- Self-paced online course for launching your podcast
- Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
- Podcast self-audit online course
- Podcast editing (Let me take care of the time-consuming post-production aspects of your show.)
Previous Episode
116: Energetically Aligning with Your Podcast with Emily K Thomas
Emily K Thomas is an energetic advisor and founder of Aligned Energetics. In her work, she advises high-performance entrepreneurs to lead with conviction & hire, launch, and scale with complete confidence. She’s passionate about helping her clients harness the power of their unique energetic framework to mitigate risk and achieve their financial intentions. She is the host of the Live Your Light Podcast and the founder and designer of Sundari Swim, an eco-conscious, body-love swimwear brand and her mission is to help entrepreneurs build a business that fuels their lifestyle.
In this episode, we chat about what the term “aligned energetic” means, how being energetically aligned can help with making decisions for your podcast, how it’s okay to break from the typical format when it comes to your podcast, the changes she made to her own podcast once she started focusing on aligned energetics, the importance of being selective with your podcast guests, why she requires all of her guests to do a “connection call” with her before being on her show, how she handles it if the connection call makes it clear the guest isn’t energetically aligned with her podcast, her advice for energetically aligning with your podcast, and more.
To learn more about the resources mentioned in this episode, visit the show notes. Want even more podcasting insights and updates? Join the Podcasting Insiders Club for just $5/month! Want to connect with me further? Follow me on Instagram! Want to work together? Here's how we can do that!
- One-on-one podcast launch packages
- Self-paced online course for launching your podcast
- Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
- Podcast self-audit online course
- Podcast editing (Let me take care of the time-consuming post-production aspects of your show.)
Next Episode
REPLAY: Prepping Your Podcast for a New Year
"If you want your podcast and your business to work hand-in-hand, you have to start thinking about them as the same thing and not separate things."
As you wrap up one year and plan your goals for the next one, don't forget about your podcast.
I see far too many podcasters who aren't intentional with the content they're putting our and the products or services they're promoting on their show.
In this episode, I'm explaining exactly how you can prep your podcast for new year so that you always know exactly what you're promoting and what your content should be centered around.
Note: This will be my final episode of 2020. I'll be returning with a new episode on February 2nd, 2022.
To learn more about the resources mentioned in this episode, visit the show notes.
Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!
Want to work together? Here's how we can do that!
- One-on-one podcast launch packages
- Self-paced online course for launching your podcast
- Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
- Podcast self-audit course
- Podcast editing (let me take care of the time-consuming post-production aspects of your show)
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