Podcasting for Coaches™

Margy Feldhuhn is a podcast host and the co-owner and CEO of Interview Connections, the first and leading podcast booking agency. She and her business partner lead an in-house staff of over 25 full-time employees in their (now virtual) Rhode Island office, and have successfully scaled the agency to multiple 7 figures.

Since 2013, Interview Connections has been booking successful entrepreneurs as guests on podcasts and providing them strategy and coaching to monetize their guest appearances. They currently represent over 250 business owners.

In addition to being an entrepreneur, Margy is also an animal rescue advocate and personal development enthusiast. With her podcast, “We Get It, Your Dad Died,” Margy uses her own experience of losing her dad to suicide to transform the conversation around grief and show the joy that is possible on the other side of loss. Her show won First Prize in the Best Podcast category of the 2021 Rhode Island International Film Festival.

In this episode, we chat about how their clients utilize podcast guest appearances for their businesses and podcasts, how Interview Connections was created, how many shows they have to pitch to get four podcast guests appearances per month for their clients, why they typically target “mid-range” shows for their clients rather than shows with massive audiences, the criteria they look for when finding podcasts to pitch, why don’t ask podcasts hosts for their download numbers before deciding whether or not to pitch to them, and more.

IMPORTANT ANNOUNCEMENT: Margy and her co-owner will be hosting a free podcast guesting masterclass December 13-17th. Click here to register with my special affiliate link.

To learn more about the resources mentioned in this episode, visit the show notes. Want even more podcasting insights and updates? Join the Podcasting Insiders Club for just $5/month! Want to connect with me further? Follow me on Instagram! Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
• Podcast self-audit online course
• Podcast editing (Let me take care of the time-consuming post-production aspects of your show.)

"If you want your podcast and your business to work hand-in-hand, you have to start thinking about them as the same thing and not separate things."

As you wrap up one year and plan your goals for the next one, don't forget about your podcast.

I see far too many podcasters who aren't intentional with the content they're putting our and the products or services they're promoting on their show.

In this episode, I'm explaining exactly how you can prep your podcast for new year so that you always know exactly what you're promoting and what your content should be centered around.

Note: This will be my final episode of 2020. I'll be returning with a new episode on February 2nd, 2022.

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
• Podcast self-audit course
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

In this week's episode, I talk about how to determine what exactly it is that you'll be talking about on your podcast and my favorite tool for planning my own podcast content and keeping track of the entire workflow for each episode.

To learn more about the resources mentioned in this episode, visit the show notes.

Is your coaching or consulting business ready for a podcast? Visit www.podcastingforcoaches.com to take the free quiz.

In the past week, I've had two different people specifically ask me about how they decide how much of their content to give away for free on their podcast.

I'm not a business coach so I can't tell you what the ideal amount is, but I can tell you how I make that decision for this podcast and how it's worked out for me over the two years I've had this podcast.

Special Note: I mention in this episode that my upcoming podcast launch group program will be launched in July. With everything going on, I've pushed the launch back until September. I am, however, taking on a few last 1:1 clients before my rates increase after the group program has launched. Click here if you would like to see about grabbing one of the spots.

If you are interested in grabbing one of the 10 available spots in the group launch program, Start a Podcast is 8 Weeks or Less, join the waitlist here to get early access before enrollment opens to the general public.

To learn more about the resources mentioned in this episode, visit the show notes.

Want to connect with me further? Follow me on Instagram and/or Facebook and reach out!

Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launch and you want advice on how to improve your show.)
• Podcast editing (let me take care of the time-consuming post-production aspects of your show)

Lee Chaix McDonough is the CEO and Founder of Coach With Clarity, a training and education company for life and business coaches. She is also the host of the Coach with Clarity podcast and author of the #1 Amazon book, ACT On Your Business: Braving the storms of entrepreneurship and creating success through meaning, mindset, and mindfulness.

After over a decade as a clinical social worker and public health professional, Lee became credentialed as a coach through the International Coach Federation and now provides ICF-accredited continuing coach education for intuitive, heart-centered coaches.

Her Coach with Clarity® framework fuses meaning, mindset, and mindfulness with grounded intuition and solid business strategy to help coaches and clients excel at entrepreneurship and transform their lives.

In this episode, Lee shares why she decided to put her original podcast on an indefinite hiatus and instead focus on launching her current podcast a little over a year ago, how she utilizes coaching calls on her podcast, all the details for how she handles these unique calls, how she’s able to tell that her coaching calls are some of her most popular episodes, how she converts her podcast listeners into paying clients and membership enrollees; including her call-to-action and the strategy of sponsoring her own show, how the podcast leads to 1:1 clients even though she doesn’t advertise that service anywhere, how she utilizes her stats to help get a better understanding of how her show is growing and performing, and more.

To learn more about the resources mentioned in this episode, visit the show notes. Want even more podcasting insights and updates? Join the Podcasting Insiders Club! Want to connect with me further? Follow me on Instagram! Want to work together? Here's how we can do that!

• One-on-one podcast launch packages
• Self-paced online course for launching your podcast
• Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.)
• Podcast editing (Let me take care of the time-consuming post-production aspects of your show.)