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Podcasting for Business Owners - 21. Building a Supportive Podcast Community with Sarah Thomson

21. Building a Supportive Podcast Community with Sarah Thomson

12/17/24 • 24 min

Podcasting for Business Owners

Are you making the most of your podcast to build confidence, connections, and community?
In this episode, I chat with Sarah Thomson, the mastermind behind The Social Circus podcast and Online Social Butterfly. Sarah shares how she uses her podcast to give her clients a platform to shine, helping them overcome fears, tell their stories, and grow their confidence. If you’ve ever felt nervous about putting yourself or your guests in the spotlight, Sarah’s insights are a game-changer.
You’ll hear how she balances delivering value to her listeners while promoting her guests and their expertise, proving that podcasting isn’t just about downloads—it’s about building meaningful relationships. Plus, Sarah gets real about her own podcasting journey, including the lessons she’s learned from her early episodes and how storytelling became a secret ingredient in her success.
Let this episode inspire you to rethink how your podcast can create opportunities for you and your guests.
If you enjoyed the conversation, let me know! Connect with me on Instagram at @podcast.support.services and share your takeaways!
SHOW NOTES: https://podcastsupportservices.com.au/21-building-a-supportive-podcast-community-with-sarah-thomson/

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Are you making the most of your podcast to build confidence, connections, and community?
In this episode, I chat with Sarah Thomson, the mastermind behind The Social Circus podcast and Online Social Butterfly. Sarah shares how she uses her podcast to give her clients a platform to shine, helping them overcome fears, tell their stories, and grow their confidence. If you’ve ever felt nervous about putting yourself or your guests in the spotlight, Sarah’s insights are a game-changer.
You’ll hear how she balances delivering value to her listeners while promoting her guests and their expertise, proving that podcasting isn’t just about downloads—it’s about building meaningful relationships. Plus, Sarah gets real about her own podcasting journey, including the lessons she’s learned from her early episodes and how storytelling became a secret ingredient in her success.
Let this episode inspire you to rethink how your podcast can create opportunities for you and your guests.
If you enjoyed the conversation, let me know! Connect with me on Instagram at @podcast.support.services and share your takeaways!
SHOW NOTES: https://podcastsupportservices.com.au/21-building-a-supportive-podcast-community-with-sarah-thomson/

Previous Episode

undefined - 20. Holiday podcasting tips to avoid burnout

20. Holiday podcasting tips to avoid burnout

Are the holidays stressing you out, making you wonder how to keep your podcast consistent without burning out?
In this episode, I’m giving you permission to take a break from your podcast—and sharing how to do it without losing momentum or your audience’s trust. You'll learn why rest is not only okay but essential for a sustainable, long-term podcast. I'll share tips on how to plan for breaks, keep your listeners informed, and even repurpose old episodes so your podcast keeps working for you, even when you're off the mic.
I'll also share real-life examples of podcasters, including clients and peers, who take regular breaks and still grow their shows. From seasonal breaks to batching strategies, this episode is packed with actionable advice to help you enjoy your holidays guilt-free while setting your podcast up for success.
How are you managing your podcast over the holidays? Head to my Instagram @podcast.support.services and share your plans with me—batch recording, taking a break, or keeping things rolling? Let’s chat and maybe even feature your story in a future episode!
SHOW NOTES: https://podcastsupportservices.com.au/20-holiday-podcasting-tips-to-avoid-burnout/

Next Episode

undefined - 22. Celebrate Your Podcast Wins and Plan for 2025

22. Celebrate Your Podcast Wins and Plan for 2025

Have you taken a moment to reflect on your wins this year?
In this special holiday episode of Podcasting for Business Owners, I’m taking a look back at my own podcasting journey in 2024. From the nerve-wracking excitement of launching this show to the meaningful connections I’ve built with inspiring guests, I’m sharing the lessons, highlights, and small victories that made this year unforgettable.
You’ll hear actionable tips on staying consistent, showing up authentically, and why even small wins—like getting a heartfelt message from a listener—deserve to be celebrated. I’ll also share ideas for reflecting on your own podcasting journey, helping you set meaningful intentions for the year ahead.
Whether you’re wrapping presents, cooking a festive meal, or just enjoying a quiet moment, this episode is the perfect way to reflect on your podcasting wins and get inspired for 2025.
Got a favourite moment from podcasting this year? Let’s chat about it—connect with me on Instagram @podcast.support.services!
SHOW NOTES: https://podcastsupportservices.com.au/22-celebrate-your-podcast-wins-and-plan-for-2025/

Podcasting for Business Owners - 21. Building a Supportive Podcast Community with Sarah Thomson

Transcript

This transcript was created using Headliner. It has been copied and pasted but not proofread or edited, so it may contain errors or inaccuracies.
Laura: Welcome to Podcasting for Business Owners. I'm Your host, Laura McRae, a podcast consultant, educator, and self confessed podcast nerd. If you're thinking of launching a podcast or want to grow the one you have, you're in the right place. Hold on to your headphones and let's go. Welcom

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