
The Secret Sauce of Curiosity – PTC 532
02/17/25 • 29 min
Curiosity is one of the biggest traits of great personalities. If you want to become a magnetic personality who attracts client to you rather than chasing them, you need to discover how to be more curious.
PEOPLE LOVE CURIOSITY
One of my best on-air talent had a powerful sense of curiosity. He loved to learn about people and things. He also had a unique view of every situation.
His name is Mike, but everyone calls him Big Party. When you think of a guy named Big party, you probably envision a very large, rotund man. This wasn’t the case. Party is an average looking guy. He just makes everyone feel special when they are around him.
His curiosity leads him to ask great question of everyone he meets. When he conducts an interview, he doesn’t have a list of questions. He just asks about the things that pique his curiosity.
One day after I left the radio station, the bosses thought it would be better if Big Party talked less and played more music during his show. The ratings dipped.
But more importantly, Party hated what he was doing. During his vacation, he decided he was going to quit when he returned.
The day came for Party to go back to work, and he changed his mind. But rather than following orders and playing more music, he decided he was going to do his show his way. If they didn’t like it, they could fire him.
He began leading with his curiosity again. The content became stronger. Listeners started to return.
Soon the ratings were back up. And management quit tinkering.
Because Party is interested, he becomes interesting. People want to know what he thinks about things and events, because he has an interesting take.
Curiosity is powerful.
CONTENT FROM CURIOSITY
Curiosity will also help you overcome writers block.
When you’re curious about what’s going on in your surroundings, you never get stuck without things to talk about.
Be curious about the things that happen around you. Take notes. Jot down the things that catch your attention.
Connect those interesting things to powerful stories.
Learn to ask questions about everything.
Don't be so tied to the script or list of questions. Listen intently, and pivot when necessary.
CURIOSITY MAKES YOU SMARTER
When you're curious, you'll naturally become more intelligent. You will be amazed at the things you learn when you look for more information.
Talk less and listen more.
When things happen during your day, ask yourself why.
Remember when you were little and you asked why about everything? Why is the sky blue? Why do dogs bury their bones? And why do we sneeze?
Be curious about things that happen in your life. Take note of the stories associated with those questions.
Curiosity is where most podcasters struggle. It's also why they fail to become influential.
Your content won't keep people coming back every episode. Artificial intelligence can copy your content in a heartbeat. They will only come back if they are attracted to you.
Curiosity is how you develop your personality. How you become a influential authority. Your curiosity and courage will begin to attract clients to you rather than chasing them everyday.
ALSO BE COURAGEOUS
Once you start developing your curiosity, have the courage to share those curiosities on your show.
Express your real thoughts and feelings. Try new things.
When you are curious and courageous, you become more interesting. You become more likable.
This week, start taking notes of the interesting things that happen in your day.
Then, use some of the most interesting in your episodes.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a coaching call with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
Curiosity is one of the biggest traits of great personalities. If you want to become a magnetic personality who attracts client to you rather than chasing them, you need to discover how to be more curious.
PEOPLE LOVE CURIOSITY
One of my best on-air talent had a powerful sense of curiosity. He loved to learn about people and things. He also had a unique view of every situation.
His name is Mike, but everyone calls him Big Party. When you think of a guy named Big party, you probably envision a very large, rotund man. This wasn’t the case. Party is an average looking guy. He just makes everyone feel special when they are around him.
His curiosity leads him to ask great question of everyone he meets. When he conducts an interview, he doesn’t have a list of questions. He just asks about the things that pique his curiosity.
One day after I left the radio station, the bosses thought it would be better if Big Party talked less and played more music during his show. The ratings dipped.
But more importantly, Party hated what he was doing. During his vacation, he decided he was going to quit when he returned.
The day came for Party to go back to work, and he changed his mind. But rather than following orders and playing more music, he decided he was going to do his show his way. If they didn’t like it, they could fire him.
He began leading with his curiosity again. The content became stronger. Listeners started to return.
Soon the ratings were back up. And management quit tinkering.
Because Party is interested, he becomes interesting. People want to know what he thinks about things and events, because he has an interesting take.
Curiosity is powerful.
CONTENT FROM CURIOSITY
Curiosity will also help you overcome writers block.
When you’re curious about what’s going on in your surroundings, you never get stuck without things to talk about.
Be curious about the things that happen around you. Take notes. Jot down the things that catch your attention.
Connect those interesting things to powerful stories.
Learn to ask questions about everything.
Don't be so tied to the script or list of questions. Listen intently, and pivot when necessary.
CURIOSITY MAKES YOU SMARTER
When you're curious, you'll naturally become more intelligent. You will be amazed at the things you learn when you look for more information.
Talk less and listen more.
When things happen during your day, ask yourself why.
Remember when you were little and you asked why about everything? Why is the sky blue? Why do dogs bury their bones? And why do we sneeze?
Be curious about things that happen in your life. Take note of the stories associated with those questions.
Curiosity is where most podcasters struggle. It's also why they fail to become influential.
Your content won't keep people coming back every episode. Artificial intelligence can copy your content in a heartbeat. They will only come back if they are attracted to you.
Curiosity is how you develop your personality. How you become a influential authority. Your curiosity and courage will begin to attract clients to you rather than chasing them everyday.
ALSO BE COURAGEOUS
Once you start developing your curiosity, have the courage to share those curiosities on your show.
Express your real thoughts and feelings. Try new things.
When you are curious and courageous, you become more interesting. You become more likable.
This week, start taking notes of the interesting things that happen in your day.
Then, use some of the most interesting in your episodes.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a coaching call with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
Previous Episode

When You Run Out Of Time – PTC 531
There are times when you run out of time. When the time crunch hits, how do you consistently publish your podcast each week?
I RAN OUT OF TIME
My calendar got tight this week. Recording and publishing this episode became a challenge.
I typically record my podcast on Saturdays. On Tuesday we have our Podcast Profits Accelerator calls. Most of my coaching calls are on Thursdays.
This week, we suddenly had visitors coming to town. Then, I had some last minute travel come up.
Next thing I know, I'm running out of time to get everything done.
It takes creativity when you run out of time.
We moved the Podcast Profits Accelerator call to Thursday. My mastermind changed to Saturday. Luckily, one of my clients moved a couple days as well.
Those moves freed up time time to get business done. But what happens with the podcast episode? I still need to publish that.
When you run out of time, there are a few ways to still publish an episode.
WHO CAN HELP
The first thing you can do is find someone who can help you.
I recently read The Road Less Stupid by Keith J. Cunningham. In the book, Cunningham talks about being more productive by doing only the things in your circle of genius. Delegate everything else.
YOUR PRESENTATIONS
To create an episode, what content can you repurpose?
Presentations you've given to other groups can make good content.
Gary Vaynerchuk often uses his keynote speeches for podcast episodes. Alex Hormozi will use recordings of his q&a sessions for episodes.
I've done "ask me anything" sessions on Facebook and used those as podcast episodes.
SUMMIT INTERVIEWS
When you run out of time, summit interviews make great podcast content.
I hold two summits each year. During that summit, I interview 23 different experts. Those interviews become podcast episodes.
People can attend the summit and get all of the content plus ask questions. Or they can wait while the content drips out over time.
With nearly two dozen interviews, I have almost half a year of content to use as necessary.
PLAN AHEAD
Planning ahead helps you avoid running out of time.
Work a week ahead. When you run out of time, you already have the episode recorded for this week. Get ahead of the game.
You can also record an emergency episode. This is an evergreen episode you use in case you have nothing else.
GUEST HOST
One solution few consider when they run out of time is a guest host.
Find another expert in your niche who complements what you do. Ask them to host your episode this week.
You can also share an episode from other podcast to expose their show to your audience. You would simply record an intro and explain.
OTHER INTERVIEWS
Have you been interviewed on other podcasts? You can use those interviews when you run out of time.
You've shared great content with other hosts. Surely your audience would benefit from those conversations.
Use one of those interviews as an episode of your show.
PICK ONE
Those are six solutions you can use when you run out of time and can't find room in the schedule to record a new episode.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
Next Episode

Overcoming Your Podcast Struggle – PTC 533
What is your biggest podcast struggle? On this episode, we are going to help a handful of podcasters overcome their biggest challenge.
LET ME HELP YOU WITH YOUR STRUGGLE
If you are struggling somewhere in your podcast process, shoot me an email. That might be getting started, growing your audience, maintaining consistency, generating revenue or something else. I'd love to help you.
You can send me your struggle and I'll answer it here on the show. Visit www.podcasttalentcoach.com/contact. You can send me a note there.
Here are the important links mentioned in this episode:
Send your question: www.podcasttalentcoach.com/contact
Get CastMagic: www.podcasttalentcoach.com/castmagic (affiliate link)
Get Opus.pro: www.podcasttalentcoach.com/opus (affiliate link)
Podcast editing services: www.podcasttalentcoach.com/editing
Podcast hosting: https://libsyn.com Use coupon code PTC and get your first month free (affiliate code)
Podcast Launch Accelerator: http://www.PodcastTalentCoach.com/pla
THE CHALLENGES
In this episode, we will tackle a variety of challenges.
Tannen wants to know how to create a solid marketing strategy.
Barbara is struggling to get people to subscribe.
Ralph doubts he is even reaching anyone.
Jeffry wants to know how to get started.
The struggle Vanessa is facing is confidence without sounding arrogant.
Michael's biggest struggle is finding people to help him.
THE MARKETING STRUGGLE
My biggest struggle is building a solid marketing strategy? How do I take my show and chop it up for a week's worth of social posts? When do I post them to create consistency?
-Tannen
There are a variety of AI tools that can help you create chunks of content.
Repurposing your content on social media does two things for you. First, it helps you connect with your current listeners keeping them coming back.
Next, sharing on social in the right way can help you reach new listeners. This includes TikTok and reels. Most social media only reaches your followers. These two platforms put your content in front of new people who might be interested.
To grow your show, you need to find new listeners who don't know you.
I recommend you record your podcast on video to begin. Use the video for YouTube to get discovered. You can also repurpose parts of the video for social media content.
Then, use the audio from the video as the podcast. Use this for social content as well.
Create captioned social media videos, quote cards, audiograms, and social posts.
AI can help you create a lot of this. However if you don't have time, you can always pay someone to do it for you. How much is your time worth?
Two tools I really like. The fist is CastMagic. You can find my affiliate link at www.podcasttalentcoach.com/castmagic.
The other tool I love is Opus.pro. It creates captioned social media videos for your podcast. Find my affiliate link at www.podcasttalentcoach.com/opus.
Let me help you. Visit www.podcasttalentcoach.com/editing. You can get a week's worth of social content for every episode.
GETTING SUBSCRIBERS
My biggest struggle is getting subscriptions. How do I get people to subscribe to my podcast?
-Barbara
Start with the why.
When we try to get people to take action, such as subscribing to your podcast, we often rely too much on logic.
People make decisions emotionally. Then, they justify those decisions with logic.
When you spend too much time on the steps in your process, the features in your program or the content on your podcast, people don't take action.
Nobody cares about your details ... yet.
Spend more time on the why. Stir emotion.
Make your audience care. Then...
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/podcast-talent-coach-110491/the-secret-sauce-of-curiosity-ptc-532-84313657"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to the secret sauce of curiosity – ptc 532 on goodpods" style="width: 225px" /> </a>
Copy