The Power (and Perils) of Podcasting Networks with Jay Soderberg
Explicit content warning
02/14/20 • 23 min
In this episode, we once again bring our listeners the latest in the podcasting industry, speaking to Jay Soderberg, aka PodVader, about podcasting networks. Jay is the Executive Producer of the Locked On Podcast Network and co-host of Always Listening with Joel Sharpton. Tuning into the show, you will hear Jay’s perspective in Spotify’s acquisition of The Ringer, why big companies are buying into the acquisition game, and how Spotify will benefit from producing its own content. We talk briefly about the difference between free and paid podcast platforms and how curating playlists can help shows gain more listeners, and then Jay gives listeners some information about Locked On, including the shows they host and the areas they are hoping to expand on. If you, as a podcaster, are thinking about joining a network, listening to this episode is a must! Jay not only discusses all the benefits of belonging to a network but tells listeners about the potential pitfalls and gives them a guideline around the revenue-share they can expect.
Key Points From This Episode:
• Exploring the landscape of the podcasting industry with Joel Sharpton on Always Listening.
• Jay’s upcoming Evolutions conference and Podfest Expo and their exponential growth.
• Spotify’s acquisition of The Ringer and why it makes sense for big companies to buy-in.
• Hear Jay’s thoughts on the exclusive content game and how it benefits these platforms.
• Why the payment wall is not a viable long-run strategy for platforms.
• Curating good playlists as a means of getting listeners for your podcast.
• Listening to shows on Sportify versus on a paid platform like Overcast.
• Learn more about the Locked On sports podcasting network and Jay’s role there.
• Expanding into college sports and how the baseball scandal affects listener numbers.
• Leading sports in the US and what sports podcasters do to maintain their shows year-round.
• Advice for sports podcasters who need to produce 30-minutes of content every day.
• The benefits of being part of a podcast network, including collaboration and cross-promotion.
• How Mathew became a Jets fan despite being raised in a Yankees home.
• The perils of a being part of a network and how to know if you’re dealing with a bad player.
Links From Today’s Episode:
In this episode, we once again bring our listeners the latest in the podcasting industry, speaking to Jay Soderberg, aka PodVader, about podcasting networks. Jay is the Executive Producer of the Locked On Podcast Network and co-host of Always Listening with Joel Sharpton. Tuning into the show, you will hear Jay’s perspective in Spotify’s acquisition of The Ringer, why big companies are buying into the acquisition game, and how Spotify will benefit from producing its own content. We talk briefly about the difference between free and paid podcast platforms and how curating playlists can help shows gain more listeners, and then Jay gives listeners some information about Locked On, including the shows they host and the areas they are hoping to expand on. If you, as a podcaster, are thinking about joining a network, listening to this episode is a must! Jay not only discusses all the benefits of belonging to a network but tells listeners about the potential pitfalls and gives them a guideline around the revenue-share they can expect.
Key Points From This Episode:
• Exploring the landscape of the podcasting industry with Joel Sharpton on Always Listening.
• Jay’s upcoming Evolutions conference and Podfest Expo and their exponential growth.
• Spotify’s acquisition of The Ringer and why it makes sense for big companies to buy-in.
• Hear Jay’s thoughts on the exclusive content game and how it benefits these platforms.
• Why the payment wall is not a viable long-run strategy for platforms.
• Curating good playlists as a means of getting listeners for your podcast.
• Listening to shows on Sportify versus on a paid platform like Overcast.
• Learn more about the Locked On sports podcasting network and Jay’s role there.
• Expanding into college sports and how the baseball scandal affects listener numbers.
• Leading sports in the US and what sports podcasters do to maintain their shows year-round.
• Advice for sports podcasters who need to produce 30-minutes of content every day.
• The benefits of being part of a podcast network, including collaboration and cross-promotion.
• How Mathew became a Jets fan despite being raised in a Yankees home.
• The perils of a being part of a network and how to know if you’re dealing with a bad player.
Links From Today’s Episode:
Previous Episode
Growing A National Podcasting Community with Steve Meader
Today we’re coming to you from a studio inside a Staples. Yes, the office retailer has recently rolled out shared workspaces and podcast studios to offer their customers even more. But here we caught up with Steve Meader, the operator of Podcast New Hampshire and co-host of We Need to Talk, to discuss his impression of Staples’ awesome new facilities and what it means to podcasters and their guests. We talk about the most prominent podcasting communities out there and how they offer a platform on which podcasters can share ideas, resources, and figure out opportunities for cross-promotion and guest-starring on one another’s shows. Steve also shares his vision of creating an even bigger podcast community across the US through PodcastUSA.org and gives listeners some more info about his annual Podcast NH Meetup.
Key Points From This Episode:
• All about Staples rolling out podcast studios and shared workspaces.
• Meeting Steve Meader from Podcast New Hampshire and host of We Need To Talk.
• Steve’s impression of the unique features of Staples podcast studio and workspace.
• The quality of the facilities and the convenience for podcasters and their guests.
• Steve on the usefulness of being connected to the Podcast Community on Facebook.
• Having the vision to bring podcasters together to share ideas, resources, and cross-promote.
• The many geocentric podcasting communities, including the Florida Podcasters Association.
• Why the podcasting community is the most welcoming one out there.
• What it means to have an opportunity to be a guest on someone else’s show.
• The two challenges of podcasting: convincing people to listen and then to choose your show!
• How podcasting is a great way to pass the time and learn on-the-go.
• The vision with PodcastUSA.org and the templates that are available for leaders.
• More about the Podcast New Hampshire Meetup and how it allows for more cross-promotion.
• Finding a location that is affordable and convenient and the frequency of Meetups.
Links From Today’s Episode:
Podcast Movement Community on Facebook
Shit Happens When You Party Naked
Next Episode
Leveraging LinkedIn with Karen Yankovich
Since its acquisition by Microsoft, LinkedIn has been making lots of improvements to their platform. Growing your network and getting real engagement on LinkedIn comes down to more than just regular posting though. One has to know the ins and outs of how to do things right. Thankfully we have LinkedIn expert Karen Yankovich on today’s episode and she joins us to share some pro tips for crushing your game on the platform. We discuss the rising amount of podcasters who are beginning to recognize LinkedIn as a place to connect, and being a podcast host herself, Karen's advice would be of particular use to these groups. Joining this episode, you’ll hear strategies for maximizing audience engagement through posts, articles and repurposing video. Karen also talks about the value of using connection strategies rather than the LinkedIn equivalent of a cold call to build new relationships. Finally, she shares some great advice for getting your profile authorized to be LinkedIn Live compatible, and the brilliant applications for audience reach it presents.
Key Points From This Episode:
• How Dave and Karen met through a MAPCON conference.
• Spikes in growth in podcasts because of LinkedIn.
• The growing number of podcasters who are using LinkedIn to build connections.
• What podcasting is really about: building relationships.
• The value of making wall posts combined with creating articles on LinkedIn.
• How to use short, captioned, native video posts on LinkedIn to repurpose content.
• Using YouTube caption autogenerating software to caption videos.
• Dangers around auto-connecting with people on LinkedIn.
• Gauging your outreach levels by the amount of spam you have in your inbox.
• The value of using a connecting strategy to bypass cold connects.
• Connecting with speakers before events or people in your chamber of commerce.
• Getting past the challenge of authorizing your LinkedIn for LinkedIn Live.
• Benefits of LinkedIn Live such as how videos get promoted after being recorded.
Links From Today’s Episode:
Good Girls Get Rich on Apple Podcasts
Independent Podcast Conference
LinkedIn Sales Navigator
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