Podcast Me Anything

On today’s mini episode of Podcast Me Anything, I am joined by Evo Terra of Podcast Pontifications which he does on Facebook 4 days a week. I caught up with Evo at Podfest 2019 to discuss the Infinite Dial 2019 report that had just been released. Evo goes over some of the positive news in this consumer digital report about the podcasting space and what’s coming.

We are targeted by advertising every day as a consumer, but within podcasting targeting to specific end users is still difficult using the current landscape. In this episode we talk about how geolocation needs to evolve and where is it currently possible to target listeners already.

It as a fascinating conversation on some technology that most people might be aware of but not really understand how it works, Bryan is starting a partnership with PodNews to bring more information to podcasters about how to use advertising within their business effectively in a feature called Sounds Profitable.

Bryan recent published an article on Medium.com on how geolocation works and how it currently has a 50/50 change of getting it right when testing on a cell phone.

Key Topics:

• What about Sounds Profitable got him really excited to launch it (0:51)
• Is the Podcast world privacy complaint when it comes to the ever-changing landscape of end user privacy (4:26)
• Why geolocation technology isn’t yet useful for podcasters (9:11)
• Is it really possible to target a podcast advertisement to a specific geolocation (8:14)
• Why other forms of online media don’t see such a targeting issues as seen in podcasting (14:07)
• Where is the future of podcast advertising going as Spotify seeks more exclusive podcast to join its network (16:19)

Website link: http://soundsprofitable.com/

Social Links:

Medium: https://medium.com/@bryanbarletta

LinkedIn: https://www.linkedin.com/in/bryanbarletta/

Thanks for Listening!

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In the weeds, between an itch to launch a podcast and actual launching, a podcast can be the one thing that keeps you from ever getting to launch. Tie this together with corporate podcasts, and you might just have doomed your podcast before it gets off the ground. So we dive into this and specific strategies to apply along the way to ensure you get to that all-important launch day.

· Twitter to Launch Podcast integration (1:48)

· Going from itch to launch with a podcast (6:31)

· How long should you spend planning to launch (9:17)

· Using a consultant to help get higher management to buy in (11:13)

· Things to help get higher management to buy in (13:20)

· Leveraging project management methods to launch (20:56)

· Leveraging a consultant to make you launch correctly and on time (25:54)

Stepping outside of our box on Podcast Me Anything given everything that is going on in the world today. We believe it is so important to not only recognize the importance of Black Lives Matter, but also advocate and be a true ally for them. In an effort to elevate more voices in the podcasting space, Berry joins me to talk about her site, Podcasts In Color. We talk about how what started as a simple directory has turned into the largest online platform, directory, and community for podcasters of color. Berry candidly speaks about her experience, podcasting lessons she has learned, advice to others who want to get their voice out there, and what changes she’d love to see for the future of podcasts.

Three of Berry’s favorite podcasts for anyone who wants to understand and educate themselves about the BLM movement:

http://www.teawithqueenandj.com/

https://therapyforblackgirls.com/

http://thisistheread.com/

Links to Berry’s website and Social Media:

https://podcastsincolor.com/

https://twitter.com/PodcastsInColor

Instagram.com/podcastsincolor

You can also use the hashtag #podsincolor to widen your listening experience and find some great new shows and experiences.

Dave Zohrob, Co-founder and CEO of Chartable is back with me today to talk about a new feature called Smart Promos. Smart Promos is a tool that traces listeners who hear an ad for your podcast and then download your podcast. This is the first time we’ve been able to measure the impact of podcast to podcast promotion.

Chartable helps publishers understand and grow their audience and help advertisers figure out if the ads they’re buying are actually working. We talk about how Chartable works, how they protect the privacy of listeners, and some of the cool features they offer.

Sign up for Chartable here.