Podcast Gym
Andy Wang
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Top 10 Podcast Gym Episodes
Goodpods has curated a list of the 10 best Podcast Gym episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Podcast Gym for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Podcast Gym episode by adding your comments to the episode page.
Getting Over Zero-Download Days
Podcast Gym
03/23/22 • 4 min
I was told early on, “Don’t look at your downloads.”
Guess what? I looked at my downloads.
If I had zero downloads, I would still enjoy hosting my podcast.
To which a friend responded, “Then why do you bother editing?”
Touché. Good friends keep you honest, even if they’re a pain in the ass.
Ashley Carman wrote a very interesting article in Verge entitled, “How SiriusXM Bought and Bungled a Beloved Podcast Network: SiriusXM leapt into podcasts with a $325 million deal — insiders say it’s off to a messy start.”
Here’s Ashley’s tweet: https://twitter.com/ashleyrcarman/status/1506284893474537479
What do you think?
Is it getting harder to garner support and care?
Do your downloads define your success?
With the number of podcasts still growing, including those hosted by celebrities, it feels harder to get noticed.
But are we really competing against them?
I will never compete with Matthew freakin’ McConaughey.
While it can happen, most independent podcasters are a long way off from signing with a major podcast network.
Until you get there, be creative as hell. Niche down if you have to. Lean into you.
With the ups and downs of podcasting, it’s okay to cry on a friend’s shoulder, as needed. Or on the collective shoulder of podcasters that you don’t know.
Buck's tweet: https://twitter.com/2ndFiddles/status/1506372607704195081
I enjoyed reading all the replies to Buck’s tweet. Podcasters are pretty awesome.
Advice from Apple:What’s the best way to make your way on and up the charts? Make an incredible show that is unmissable for listeners!Try your best to not focus on downloads. Redirect your attention to your craft.
Big opportunities abound for podcasters, including new ones, to grow a loyal audience. Even small podcasts can be monetized.
I’ve been at this for over 4 years and have only just begun to focus on growth and monetization.
Hopefully, this old dog can learn new tricks. I plan to share tests and outcomes here.
I’d love to hear what you are doing.
Have a growth hack to share?
Are you making money from your podcast?
Leave a comment, please.
P.S. Make a sad happy by downloading Second Fiddles wherever you get podcasts.
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Indie Podcasters Need More Money Too
Podcast Gym
03/10/22 • 4 min
I read an article in the New York Times, “Surrounded by Big Tech, Small Podcast Shops Swim With Sharks.” The subheading reads, “Independent companies like Prologue Projects, Campside Media and Rococo Punch try different strategies in a market roiled by Silicon Valley and Hollywood.”
The first subject is Leon Neyfakh’s podcast production company, Prologue Projects, and how it needed to seek new funding for its fifth season of “Fiasco” after not getting renewed by Luminary.
The good news is that big tech companies like Amazon, Spotify, Apple and SiriusXM have spent billions in recent years acquiring or developing podcasts.
Here’s the bad news.
“Even if one isn’t swallowed by a bigger fish, the competition for advertisers — critical sources of revenue for many independent podcasters — has intensified as the platforms leverage advanced technology and user bases in the tens or hundreds of millions. Additionally, the sheer volume of new podcasts (Spotify alone now has nearly four million, up from 500,000 in 2019) has made it increasingly challenging to attract and keep audiences.”
Spoiler alert: After considering free, ad-supported, or paywalled models, Neyfakh pivoted “Fiasco” to Audible where the new season will premiere on March 24 as an Audible exclusive.
Wanting to learn more, I read Leon’s tweets.
[Visit www.podcastgym.com to read the tweets.]
Wow, $250,000 for a podcast!
As independent podcasters, many of us are used to producing content on a shoestring budget. What’s your budget? Is it in the hundreds of dollars? Maybe, thousands? Sadly, most of us cannot pay ourselves.
Soraya, an NPR editor, weighed in and upped the ante.
Soraya makes good points.
If we are to normalize million-dollar shows, indie podcasters need to step up too. We will need to get serious about monetizing so we can pay ourselves. If we build a great team, we need to pay them too.
Further, we can no longer focus solely on content creation. We must begin to treat our podcast as a business. That means reaching out to sponsors, considering crowdfunding on platforms like Patreon, and partnering with other independent podcasters.
Of course, it will vary depending on your show and audience. Think about what it may look like for your podcast.
It is time to go bigger.
Bigger episodes
Bigger collaborations
Bigger budgets
Make your podcast worthy of $1M.
What’s your budget for your podcast? What do you think about going bigger? Post a comment.
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How to Grow Your Podcast in 2023
Podcast Gym
10/18/23 • 6 min
Hey there, fellow podcasters! We understand the hustle and heart that you pour into your shows. Growing downloads, being recognized for your dedication, and getting your voice heard are universal dreams of podcasters, just like sculpting that perfect beach body at the gym. But much like the gym, podcasting success doesn’t come overnight.
It’s about trying different exercises and consistently showing up for those reps. In this article, we’ll be your podcasting personal trainers, sharing ideas and tactics to help you achieve a successful and sustainable podcast show that not only grows but shines brightly in the podcasting universe. So, grab your metaphorical podcast dumbbells, and let’s start pumping up those listener numbers!
1. SUPERCHARGE YOUR STORYTELLING
Podcasts are like storytelling adventures, and in 2023, storytelling is your secret weapon. Take inspiration from “The Moth” podcast, where real people share their stories. Make your episodes engaging, relatable, and filled with emotions. Share your own stories and encourage untold stories from your guests. It will make your podcast memorable!
Action Tip: Start your episodes with an exciting hook, like an intriguing question or a funny anecdote, to grab your listeners’ attention.
2. NICHE DOWN YOUR FOCUS
Just like “The Fantasy Footballers,” who found success by diving deep into one niche, choose a specific topic for your podcast. It’s easier to stand out in a small pond than a vast ocean. Your unique angle will attract like-minded listeners.
Starting narrow not only helps you stand out in the crowded podcast arena but also allows you to build a dedicated audience; and as your podcast grows, you can gradually expand your topics while retaining your core listeners.
Action Tip: Explore subtopics within your niche to discover fresh ideas for episodes.
3. LEVEL UP YOUR ARTWORK
Imagine your podcast artwork as a superhero costume. It should be bold, eye-catching, and give listeners a taste of what your podcast is about. Look at “The Science Vs” podcast for inspiration; their cover art reflects their investigative spirit.
In addition to having a fantastic cover art for your show, consider creating unique episode-specific artwork that resonates with the content. This extra effort not only enhances your branding but also encourages your guests to share these personalized visuals on their social media, spreading the word about your podcast.
Action Tip: Make sure your artwork looks great even when it’s tiny. Test it on a small screen to ensure it’s still captivating.
4. SUPER SOCIAL SHARING
Become a social media superhero! Share sneak peeks, behind-the-scenes, and funny anecdotes from your podcast. Be like “My Dad Wrote A Porno” – they engage their audience on social media by asking questions and responding to comments.
To master the art of podcast promotion on social media, think beyond the routine episode links. Get creative, share behind-the-scenes glimpses, ask questions, and foster an engaging online community. Since podcasting primarily operates as a one-way communication from creator to listener, leverage social media to open up channels for feedback and two-way communication with your audience, creating a stronger and more interactive podcasting community.
Action Tip: Use popular hashtags related to your podcast’s topic to reach a broader audience on social platforms.
5. PARTNER UP FOR SUPER GROWTH
Team up with other podcasters in your niche for crossover episodes. It’s like Batman and Robin joining forces! You’ll expose your podcast to a new audience while providing fresh content for your current listeners.
Collaborations with fellow podcasters do not just provide an opportunity to tap into a wider audience, they’re a chance to share expertise, ease the burden of producing content in isolation, and have fun. By working together, you can harness the collective power of your networks and create content that’s both dynamic and appealing to a broader range of listeners.
Action Tip: Reach out to potential collaborators through social media or podcasting forums and suggest exciting episode ideas.
6. SUPER SONIC SEO
SEO (Search Engine Optimization) isn’t just for websites. Like “T...
Stop Shouting, Start Talking
Podcast Gym
07/10/20 • 3 min
Episode 3: Podcasters tend to be a pretty well spoken bunch, especially those who do their own editing. There’s no better motivation to improve your diction than having to go back to edit all your ums, ahs, and mouth clicks. Time is money.
With all the time invested in making our shows, it’s not surprising that we’re super eager to do anything in our power to get the word out. If you were guaranteed a 10 percent increase in downloads, would you scream from your rooftop? Heck, I would probably do it for just 10 downloads. It doesn’t work, in case you were wondering.
Guilty of Oversharing
We’re such an enthusiastic bunch that most Facebook groups need to establish and enforce strict rules. Here’s an example from the Podcast Movement FB group:
- No self promotion
- No posting of own show links
- Ask questions, share your knowledge, and become a part of the family
When the admins make an exception, look what happens.
Have you tried sifting through 600+ Facebook comments?! We’re all shouting but few are listening.
As podcasters, most of us are on social media. Facebook, Instagram, Twitter, LinkedIn. In an effort to get more listeners, we post about our latest episode — everywhere. How is that working for you? I find that it’s a lot of time spent without a great return.
13,000 Unread Messages
This got me thinking about my email inbox where I get a lot of spam. Nearly 100% is automated. Looking at my sent folder as analytics, here’s an important finding.
How many automated spam emails I responded to? Zero.How many emails I responded to from people who I know? All of them.Follow the Rules
This brings us back to the third rule from the Facebook group: “Ask questions, share your knowledge, and become a part of the family.” This is gold and needs to be our focus.
In marketing, this is the difference between social selling and social spamming. When it comes to podcast marketing, we need to be thinking and behaving differently.
Here are some tactics to try:
- Follow more people on social platforms
- Comment on blog posts
- Share feedback and ideas via email or direct message
- Take a social media conversation offline to phone, Zoom, or Skype
Done correctly, great marketers have repeatedly built big dollar, business relationships that began as friendships on social media. If it works for them, it can work for us.
Let’s approach social media in a different way. Stop shouting, start talking.
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Best Advice For New Podcasters
Podcast Gym
07/07/20 • 1 min
Episode 2: Before launching a podcast, most podcasters ask about things like gear, media hosts, and show art.
Before I started, I asked a friend who had published over 1500 episodes for advice. His first reaction was, “Are you SURE that you want to launch a podcast?” When I assured him that I did, this is what he said.
If you’re absolutely sure that you want to start a podcast, commit to doing it for a year. Once you start, keep publishing at whatever frequency you decide. Don’t look at downloads. Don’t consider whether you like doing it or not. Do it for an entire year before evaluating anything because podcasting takes time.Every year, I treat my podcast like a television show. Where TV network executives look at viewer ratings, I look back at the prior twelve months to see what I’ve gained from running the podcast. What did I learn? What mistakes were made? Did I earn more business? If I decide that it was worth my time, my podcast gets renewed for another season.
Even though I know I shouldn’t look at downloads, I still do. Committing myself to publishing another full year of podcast episodes ensures that distractions (like looking at download stats or binge watching TV) won’t stop me from keeping my weekly publishing schedule.
I highly suggest you do the same. Give yourself time.
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Podcast Rule #1: There are no rules
Podcast Gym
07/02/20 • 1 min
Episode 1: When it comes to podcasting, rule #1 is that there are no rules. This is not television or radio where you are restricted to a set program length with a certain number of commercial breaks for ad spots. In fact, who says that you must have commercials at all? The choice is yours.
What’s the ideal episode length for a podcast? I’ve heard it said, “Your podcast should be as long as it needs to be and not a minute more.” One of the many beautiful attributes of podcasting is that you have the freedom to publish a 2-hour episode, followed by a 5-minute episode the next. Your job is to create great content at any length.
In my view, here are the rules of podcasting:
- There are no rules.
- Serve your audience.
- See Rules #1 and #2.
That’s it. As you do your research, you will read many opinions about the ideal podcast length, format, and recipe for success. Don’t get overwhelmed. Stick to these these simple rules whether your audience is 100 million or just 1, and you’ll be headed in the right direction.
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Just One Thing
Podcast Gym
09/01/20 • 3 min
Episode 6: What if you think of your podcast like a Western? Consider this.
Podcasting is a new, untamed frontier.
It can be a fast-paced action story.
There’s archetypal conflict. Good vs. bad, villains vs. heroes, social law and order vs. anarchy. Podcast vs. radio, perhaps?
The podcaster as the hero. A person of integrity and principle, courageous, moral, tough, solid and self-sufficient, maverick character (often with a trusty sidekick), possessing an independent and honorable attitude.
I don’t think it’s too big a stretch. If you’re in podcasting, there’s likely a little outlaw in you. Today’s gunslinger is armed with a microphone.
The Western hero usually stands alone and faces danger on his/her own, commonly against lawlessness, with an expert display of physical skills. Your version of roping, gun-play, horse-handling, pioneering abilities is storytelling, interviewing, editing, and promotion.
In the 1991 American Western comedy film “City Slickers”, Mitch Robbins (Billy Crystal) is an account executive for a radio station who’s trying to escape the reality of going through a midlife crisis. His friends, Phil Berquist (Daniel Stern) and Ed Furillo (Bruno Kirby), gift him with a two-week cattle drive from New Mexico to Colorado where they meet trail boss, Curly.
I’m particularly fond of the scene when Mitch learns that Curly, despite his tough exterior, is actually a very wise and heartfelt man. Curly advises Mitch to discover the “one thing” in his life that is the most important to him. Because that will solve all of his problems.
***
Curly: Do you know what the secret to life is?
Mitch: No, what?
Curly: This.
Mitch: Your finger?
Curly: One thing. Just one thing. You stick to that and everything else don’t mean sh*t.
***
What is your “one thing” for your podcast? Do you have “one thing” for every episode? If not, I think you should. Be thoughtful and strategic. Don’t forget that your words carry great power because you’re a gunslinger.
Now go save the day.
Best Podcast Microphones
Podcast Gym
09/16/20 • 6 min
Episode 8: A great microphone is an important tool of the trade so choose yours wisely. Type “Best podcast microphone” into Google, YouTube, or Pinterest, and you’re likely to find the Blue Yeti atop many lists. Before impulsively adding it to your shopping cart though, you should learn about different types of microphones and how they differ. Do your homework, because you should pick the microphone that is the best for your voice and your room.
CONDENSER VS DYNAMIC
As a podcaster, you don’t have to be a professional sound engineer, but you should know the differences between a condenser mic and a dynamic mic.
When you see a singer in a recording studio, odds are good that she’s singing into a condenser microphone. Your first clue: you’ll notice that it’s a side-address microphone. In the photo in the blog, the podcaster is correctly speaking or singing into the side of the mic — not into the top. If you take a closer look inside the head basket, you can see a diaphragm or membrane inside. Because condenser mics tend to be sensitive, they’re better suited in a sound-treated studio that doesn’t have a lot of room noise or echo.
Characteristics of studio condenser mics:
- Greater frequency response
- Sensitive to louder sounds
- Requires phantom power, a.k.a. 48V
- Cleaner and truer to reality
- Best in a sound controlled environment
- More costly
When you see musicians on stage, you’re likely to find dynamic microphones being used. These mics are better when there are several musicians, for example, when you’ve got vocals and instruments (guitar, bass guitar, drums.) As pictured above, the singer is correctly singing into the top of the microphone. With a dynamic microphone, sound waves hit a thin metallic diaphragm that is attached to a coil of wire. A magnetic field is part of the energy conversion. In podcasting and radio, dynamic microphones can be ideal because of durability and price. When your mouth is close to the microphone, dynamic mics sound good for spoken word while picking up less room sound.
Characteristics of dynamic mics:
- Durable
- Do not require power
- Good in noisy environments
- Less sensitive
- Lack depth and color
- More affordable
Now that you know the differences between condenser and dynamic microphones, evaluate your space to see which type might serve you best. I encourage you to try both, if you can, to see which type sounds best for your voice and recording environment. In lieu of sound treating a room, many podcasters improve their audio quality by recording in a closet full of clothes or underneath a blanket with both types of microphones but especially to tame sensitive condenser microphones.
XLR VS USB
As you shop for a microphone, take note of the connections. Generally, XLR connections require an external interface to connect the microphone to your computer. External interfaces often have better preamps and analog to digital converters.
USB microphones can plug directly into your computer resulting in a more straight forward setup with less expense (because you don’t need to buy an interface.) Microphones like the Audio-Technica ATR-2100 and Samson Q2U have both XLR and USB connections. Interestingly, I’m told that these conbo microphones actually sound better when plugged in via USB over XLR. It’s worth noting that quite a few very popular podcasts use budget mics like the ATR-2100 or Q2U, and they sound great.
MICS THE EXPERTS USE
Because audio is so subjective, selecting the best podcast microphone can be challenging. Rather than going by the advice of random Bloggers and YouTubers, I scanned 196 episodes of the Podcast Engineering Show and ranked the top 29 microphones by mentions by guests. In full disclosure, I had the pleasure of being a guest on PES episode 106 and talked all about my podcasting rig.
Host Chris Curran produces or has produced podcasts for Forbes, Dun & Bradstreet, Johnson & Johnson, as well as for many other companies and business authors. He has many album credits including engineer, producer, or assistant engineer on projects with Foreigner, Sarah McLachlan, Itzhak Perlman, Naughty by Nature, Ice Cube, Biggie Smalls, Puffy, Nuno Bettencourt, and many others. I trust Chris’ ear and his curated list of guests that include long-time podcasters, podcast editors, and industry luminaries.
If you want to geek out on mics, I suggest you listen to PES episode 159,
How to be a Better Podcast Interviewer
Podcast Gym
07/22/20 • 4 min
Episode 5: Great interviewers were made, not born. It takes practice, work, and experience. I'm listing resources that helped me prepare to launch my podcast.
It's worth mentioning that there's not one best way to this. Interviewing is an art. I encourage you to find your voice and an approach that works best for you. Then, lean into it.
My quest to become a better interviewer is ongoing, and I'm always learning. I've created my own master class on conducting interviews by reading, listening, and watching everything that I can find to hone my skills. Whether you are a podcaster, want to be a better conversationalist, or aim to ace your next job interview, these resources can help you.
Be Prepared
I've heard people say that they want their podcast to be natural and conversational so they do not want to over prepare or prepare at all. IMHO, the greatest interviewers make it look easy and natural. One thing they have in common is preparation. This can come in varying degrees that includes reading books or articles, listening to existing interviews, and reviewing a guest's social media accounts. Once you've done your homework, set a plan. Have an idea where you want to go. You are competing for your audience's attention. In response, you need to create the best content possible and preparation plays an important role in doing that.
Be Present
Striving to be a better interviewer is really a set of guidelines because there is no one-size-fits all approach. Rather, there are many approaches and it is highly individualistic. For example, James Lipton, the creator, executive-producer, writer and host of Inside the Actors Studio, typically had a list of scripted questions. Nobody can contest his success with the 94 million American homes that he reached. Find your own approach, do your prep, and then, let it go. I believe in letting it go. Being in the moment is what translates into delivering a "natural" interview. By letting go of all the research that you did, you are well prepared yet free to be present, listen, and flexible to allow the interview to change direction -- naturally.
Be a Great Host
Your job as a host is multi-faceted. First, it's your role to make your guest feel welcome and comfortable. Be gracious and generous. Establish rapport. Push back if needed.
Second, never forget that you are responsible for driving the interview so it's important that you maintain control. Allow interesting tangents to happen but appropriately bring the conversation back on topic.
Use techniques to get the best tape out of your guests. Ask open ended questions... What, How, and Why. As host, you may share a great story but be concise. Let your guest shine. Your ultimate goal is to bring out the best content for your audience, and nobody knows your audience better than you do.
Questions to Ask to Elicit Story
- Tell me about the time when...
- Tell me about the day/moment that you realized...
- Tell me the story of...
- You're on the right track when people are talking in dialogue (then he said this, she said that...)
- Describe the conversation when...
- Tell me the day you realized what we're talking about...
- What were steps that took you from A to B
Things You Should Not Do
Never...
- Ask a Yes or No question.
- Ask more than one question at a time.
- Say “...and my next question is...”
- Be disrespectful to your audience and the person you’re interviewing.
- Forget who you’re serving.
Additional Resources That Helped Me
Read:- 6 Powerful Communication Tips From Some of the World’s Best Interviewers
- EARFUL: Marc Maron Discusses the Perfect Interview
- Copyblogger: Conduct Better Podcast Interviews with This Simple 6-Step Preparation Process
- Confessor. Feminist. Adult. What the Hell Happened to Howard Stern?
- No, Your Podcast Isn’t Conversational, It’s Sloppy
Listen:
03/15/24 • 4 min
“In order to be irreplaceable one must always be different.”
– Coco Chanel
You’re a podcaster. You love creating your show. But sometimes marketing and promotion to stand out can feel like an insurmountable challenge. With so many podcasts (YouTube videos, television shows, radio stations, books, and blogs) vying for an audience’s attention, how can you make sure your podcast doesn’t get lost in the noise?
While traditional advice like “know your audience” and “invest in quality equipment” are important, I’ve been thinking a lot lately about unconventional approaches to help you make a mark.
Here are some out-of-the-box tips for podcasters looking to break the mold and find success in this competitive landscape:
1. EMBRACE IMPERFECTION
Perfectionism can be the enemy of progress, especially in the world of podcasting. Instead of agonizing over every “um” and “uh,” embrace the raw and authentic nature of your content. Some of the most beloved podcasts are praised precisely because they feel like intimate conversations rather than scripted performances. Don’t be afraid to let your personality shine through, flaws and all.
2. EXPERIMENT WITH FORMAT
Who says a podcast has to follow a strict interview or storytelling format? Get creative and experiment with different structures and styles. Maybe you want to incorporate elements of improv comedy, or perhaps you’re interested in creating an audio collage of soundscapes and music. The possibilities are endless, so don’t be afraid to think outside the box and push the boundaries of what a podcast can be.
Six months ago, I transformed the Inspired Money podcast from a conventional pre-recorded one-on-one interview show to a livestream with three or four guest panelists. It’s been fun, challenging, and refreshing. I like to say having four guests is like a normal podcast on steroids. Embrace experimentation.
3. CULTIVATE A NICHE WITHIN A NICHE
In a crowded market, finding your niche is crucial. But why stop there? Instead of simply focusing on a broad topic like “true crime” or “self-improvement,” dig deeper to carve out a niche within that niche. Maybe you’re passionate about true crime stories with a supernatural twist, or perhaps you have a unique perspective on mindfulness and meditation. By honing in on a specific angle or theme, you can attract a dedicated audience who shares your interests.
4. COLLABORATE, DON’T COMPETE
Instead of viewing other podcasters as competitors, see them as potential collaborators. Reach out to fellow creators in your niche and explore opportunities for cross-promotion, guest appearances, or even co-hosted episodes. Not only does this expand your reach and introduce your show to new audiences, but it also fosters a sense of community within the podcasting world.
5. FOCUS ON ENGAGEMENT, NOT NUMBERS
It’s easy to get caught up in metrics like download numbers and subscriber counts, but true success in podcasting goes beyond mere statistics. Instead of fixating on quantity, prioritize quality engagement with your audience. Respond to listener feedback, foster meaningful conversations on social media, and create opportunities for your audience to participate in the content creation process. Building a loyal and engaged community around your podcast is far more valuable than chasing fleeting metrics.
6. DON’T BE AFRAID TO PIVOT
Finally, remember that flexibility is key for any creator. If something isn’t working, don’t be afraid to pivot and try something new. Your podcasting journey is a marathon, not a sprint. It’s okay to course-correct along the way.
In a world where conformity often reigns supreme, embracing your uniqueness as a podcaster can be your greatest asset. By daring to be different and embracing unconventional approaches, you can create a podcast that not only stands out but also leaves a lasting impression on your listeners. So go ahead, break the mold, and let your creativity soar.
The podcasting world is waiting for your uniqueness to shine brightly.
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FAQ
How many episodes does Podcast Gym have?
Podcast Gym currently has 43 episodes available.
What topics does Podcast Gym cover?
The podcast is about How To, Podcasts, Technology and Education.
What is the most popular episode on Podcast Gym?
The episode title 'Indie Podcasters Need More Money Too' is the most popular.
What is the average episode length on Podcast Gym?
The average episode length on Podcast Gym is 4 minutes.
How often are episodes of Podcast Gym released?
Episodes of Podcast Gym are typically released every 14 days, 10 hours.
When was the first episode of Podcast Gym?
The first episode of Podcast Gym was released on Jul 1, 2020.
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