#16 - Podcast Promo Swaps: Controversial or Genius Growth Tactic?

10/26/23 • 7 min

1 Listener

In this episode, we dive deep into the art of promo swaps in the world of podcasting. Promo swaps offer a powerful way to expand your show's reach and connect with new, engaged audiences, all without breaking the bank.
First, we break down the promo swap model, explaining how it works and why it's a game-changer for podcasters. Discover how shows exchange short promo spots and the mutual benefits of this practice. We'll also share insights from Jordan Harbinger, who swears by promo swaps as a top organic marketing tactic.
But that's not all. We'll explore the key elements of crafting compelling promo spots that leave your audience craving more. Learn how to create a strong hook, craft persuasive descriptions, deliver clear calls to action, and include direct response links to track your promo's success.
To execute promo swaps seamlessly, you need the right partners. We share best practices for finding shows with audience overlap, establishing organized systems, recording multiple promo versions, setting clear expectations, and nurturing long-lasting relationships.
Promo swaps can be a podcast's secret weapon when executed strategically, and this episode equips you with the knowledge and tools to make it happen. Tune in to learn how to expand your podcast's reach, engage your audience, and foster meaningful collaborations with your fellow podcasters. Don't miss it!
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Previous Episode

#15 - Why Podcasters Should Ignore Reviews

In this episode, we explore why you should consider ignoring podcast reviews. While feedback is valuable, obsessing over ratings can be counterproductive.
We discuss how reviews often provide limited perspectives due to the minimal volume of ratings and flawed rating systems. Negative feedback can carry disproportionate weight, affecting your podcast's perception. We encourage you to focus on your core audience, your loyal listeners who deeply appreciate your work.
We also emphasize that growth metrics and tangible goals matter more than subjective star ratings. Setting benchmarks for downloads, email list growth, and revenue increases is crucial for your podcast's success.
Chasing great reviews can backfire and hinder your creativity. Instead, stay true to yourself and your core community, creating content that naturally earns ratings.
In summary, this episode highlights why reviews should not dictate your podcasting priorities or content. We've covered the limitations of reviews, the impact of negative feedback, and why core fans matter most. Focus on clear goals and growth metrics to measure your success.
If you've enjoyed this perspective, we'd appreciate an honest review. Thanks for listening and remember to create amazing content without worrying about reviews!

Next Episode

#17 - Podcasters: Why You Should Gate Your Best Content Behind a Paywall

1 Recommendations

Join us as we dive into the controversial topic of paywalls in podcasting. Discover how strategic paywall implementation can elevate your show's value, increase engagement, and cultivate a dedicated subscriber base. We explore the psychological effect of paid content, enticing subscribers with exclusive insights and samples. Real-world examples and execution strategies offer valuable insights. Learn how paywalls can set clear expectations, strengthen your core community, and ultimately enhance your podcast's appeal. Don't miss this thought-provoking episode!
Brought to you by Podder
Lease us a review on Apple podcasts here