Podcast Growth Tactics by Podder

Grow your podcast audience exponentially using shareable video previews called audiograms. This episode reveals what audiograms are and why they are so effective for podcast promotion.
Learn how to create compelling audiograms by choosing engaging audio snippets, finding complementary visuals, adding captions, and incorporating your podcast branding.
Discover real examples of popular podcasters successfully leveraging audiograms to spread their shows. You'll also get a list of top audiogram creation tools to simplify the process.
Whether you're launching a podcast or are a seasoned veteran, audiograms are a must-have tool for growth in 2023. Add them to your marketing strategy now and watch your audience and subscribers grow.
If you enjoy our show, we'd be thrilled if you could leave us a review on Apple Podcast, Spotify or your preferred podcast platform. Your feedback fuels our growth and helps us reach more podcasters like you.
For more insights and data-driven strategies, don't forget to check out Podder, your premier podcast analytics and enrichment platform.

Dive into the art of podcast storytelling in this episode of "Podcast Growth Tactics by Podder". Explore the power of hooks, the significance of narrative structure, and the art of vivid description. Tune in for tips on personal anecdotes, simple language, audience understanding, and tailoring content. Make your podcasts resonate with your listeners and leave them craving more.
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Welcome to another episode of Podcast Growth Tactics by Podder, where we provide valuable insights and strategies to help you grow your podcast and connect with your audience. In this episode, we'll explore the powerful world of social media marketing and how you can leverage it to maximize your podcast's reach.
Understanding Your Target Audience
To make your podcast stand out on social media platforms like Facebook, Instagram, Twitter, and LinkedIn, it's essential to define your target audience. By understanding who your listeners are, you can tailor your messaging and content to resonate with them, ensuring they find real value in your podcast.
Establishing a Consistent Brand Identity
When setting up your podcast on social media, establish a consistent brand identity. Your podcast's brand should include a unique logo, a pleasing color palette, and a well-defined brand voice. Consistency across your social media profiles makes it easier for your audience to recognize and connect with your podcast.
Creating Engaging and Shareable Content
Content is the king of social media. Create engaging content that holds the attention of your audience and is shareable. Utilize visual elements such as audiograms, quote cards, and behind-the-scenes photos. Share teasers of upcoming episodes and pose questions to foster interaction.
Harnessing the Power of Hashtags
Incorporate relevant hashtags when posting on social media to increase your podcast's discoverability. Using hashtags related to your podcast's niche attracts users genuinely interested in your content, leading to audience growth.
Collaborating with Influencers and Experts
Collaborating with influencers and industry experts can significantly boost your podcast's visibility. By inviting them as guests on your podcast, you introduce their audience to your podcast and add credibility to your content. It's a win-win for both parties involved!
Fostering Engagement and Community
Engagement is key on social media. Respond promptly to comments, direct messages, and mentions to foster a sense of community around your podcast. Ask for feedback and show genuine interest in your listeners to create loyal fans who share and promote your podcast.
Cross-Promoting with Other Podcasts
Consider cross-promoting with other podcasts that have a similar target audience but cover different topics. Working together allows you to tap into new listener pools and gain exposure from established podcasts.
Tracking and Analyzing Social Media Analytics
Measure the success of your social media efforts by tracking and analyzing social media analytics. Platforms like Facebook Insights, Instagram Insights, and Twitter Analytics provide valuable data on engagement, reach, and audience demographics. Use these insights to refine your content strategy and better understand your audience's preferences.
Making Your Podcast Easily Shareable
Make it easy for your audience to share your podcast by embedding social sharing buttons on your podcast website or show notes. Include compelling call-to-actions within your episodes and social media posts to motivate your audience to engage further with your podcast.
Paid Advertising and Dedicated Community
Consider paid advertising on social media platforms like Facebook Ads and Instagram Ads to reach a broader audience quickly. Additionally, create a dedicated community for your podcast, such as a private Facebook group, Discord server, or membership site, to foster deeper connections and long-term podcast growth.
Repurposing Content for Maximum Reach
Maximize your podcast's reach by repurposing your content for social media. Create short video clips, audiograms, quote images, or blog posts based on your podcast episodes. Catering to different content consumption preferences expands your podcast's reach.
If you enjoy our show, we'd be thrilled if you could leave us a review on Apple Podcast, Spotify, Podchaser, or your preferred podcast platform. Your feedback fuels our growth and helps us reach more podcasters like you.For more insights and data-driven strategies, don't forget to check out Podder, your premier podcast analytics and enrichment platform.

Welcome to the first episode of 'Podcast Growth Tactics by Podder', your essential guide to elevating your podcasting journey. In this episode, we delve into the concept of evergreen episodes and how they can boost your podcast's growth and engagement.
Episode Summary
Evergreen episodes refer to podcast content that remains relevant and valuable to listeners regardless of when they encounter it. Unlike topical episodes that may lose relevance after a specific event or time period, evergreen episodes continue to engage new listeners and provide value to your podcast long after their initial publication. In this episode, we provide a step-by-step guide on finding evergreen content and discuss the importance of researching trending topics.
Key Points Discussed

• The importance of evergreen episodes in attracting a steady stream of listeners and providing a solid foundation for your podcast.
• The role of researching trending topics in creating evergreen content.
• A step-by-step guide on finding evergreen content, including identifying your audience's interests, checking popular content in your industry, researching SEO keywords, using social media, analyzing competitors, and thinking timeless.
• The use of alerts tools to monitor the web for interesting new content based on your specified keywords or industry.

Resources Mentioned

• Google Trends
• Buzzsumo
• Google Keyword Planner
• Quora
• Reddit
• Google Alerts
• Talkwalker Alerts
• SproutSocial's Social Media Listening
• Meltwater.com
• Mention.com

If you enjoy our show, we'd be thrilled if you could leave us a review on Apple Podcast, Spotify, Podchaser, or your preferred podcast platform. Your feedback fuels our growth and helps us reach more podcasters like you.For more insights and data-driven strategies, don't forget to check out Podder, your premier podcast analytics and enrichment platform.

In this episode, we dive deep into the art of promo swaps in the world of podcasting. Promo swaps offer a powerful way to expand your show's reach and connect with new, engaged audiences, all without breaking the bank.
First, we break down the promo swap model, explaining how it works and why it's a game-changer for podcasters. Discover how shows exchange short promo spots and the mutual benefits of this practice. We'll also share insights from Jordan Harbinger, who swears by promo swaps as a top organic marketing tactic.
But that's not all. We'll explore the key elements of crafting compelling promo spots that leave your audience craving more. Learn how to create a strong hook, craft persuasive descriptions, deliver clear calls to action, and include direct response links to track your promo's success.
To execute promo swaps seamlessly, you need the right partners. We share best practices for finding shows with audience overlap, establishing organized systems, recording multiple promo versions, setting clear expectations, and nurturing long-lasting relationships.
Promo swaps can be a podcast's secret weapon when executed strategically, and this episode equips you with the knowledge and tools to make it happen. Tune in to learn how to expand your podcast's reach, engage your audience, and foster meaningful collaborations with your fellow podcasters. Don't miss it!
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