The Art of the Podcast Trailer with Arielle Nissenblatt
08/09/23 • 42 min
1 Listener
Hey Besties! It’s summer — we’re all busy working, traveling, and having fun — so I’m taking my sweet time rolling out the rest of this season... but today’s episode is so worth the wait. I have Big Podcasting’s Bestie and all our Besties, Arielle Nissenblatt, on the show today. Arielle is the founder of Earbuds Podcast Collective and the head of community and content at Squadcast.fm. In this episode, she’s sharing podcast marketing examples from the launch of her new show — Trailer Park, The Podcast Trailer Podcast — plus her recipe for a good podcast trailer, social media tips, how to co-market effectively, her advice on getting featured in the apps, and so much more.
Connect with Arielle @arithisandthat on Twitter.
Sign up for Arielle’s newsletter, Earbuds Podcast Collective.
Listen to Trailer Park, The Podcast Trailer Podcast.
Sign up for my upcoming workshops, Start a Newsletter to Supercharge Your Audience, Network & Business and/or Grow Your Show & Make Money Podcasting Masterclass.
Here’s a link to the TRANSCRIPT.
Watch the video version of Arielle’s interview on YouTube.
If you missed the last episode, check out How to Grow Your Podcast: A Podcast Marketing Master Class with Jeff Umbro of The Podglomerate.
Sign up for the Podcast Bestie newsletter here: https://podcastbestie.substack.com/welcome
Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.
And thank you to Matt Gilhooly for fine-tuning the video and creating the social media assets for this episode. Follow him on Twitter @theliftshiftpod.
A big thanks to our BFFs for sponsoring this episode:
mowPod is an effective, targeted way to promote your show. It's already trusted by industry giants like Conde Nast, iHeartMedia, and HubSpot Podcast Network, and that's because it works. But mowPod isn’t just for the big guys — mowPod Boost is perfect for indie podcasters. It’s actually been my favorite paid advertising experiment to date, and you can try it for just $100. Plus, if you are a Bestie, you get 10% off with this link: https://boost.mowpod.com/?referrer=podcastbestie. Try it, and let me know what you think!
Being successful with podcasts and video is a full-time job that most people don’t have the time or experience to do. Momento is an end-to-end AI video marketing tool that finds your shareable moments, creates beautiful shorts, and even schedules straight to social. Can it do more? Yes! Momento can write high-quality show notes, social posts, tweets, and even jokes from your content. Your first upload is FREE, go see what AI can do with your video! https://trymomento.ai?via=podcastbestie
Get smarter in 5 minutes with Morning Brew. It's free! There's a reason over 4 million people start their day with Morning Brew — the daily email that delivers the latest news from Wall Street to Silicon Valley. Business news doesn't have to be boring... make your mornings more enjoyable, for free.
Subscribe to The Tilt, the newsletter for professional content creators. Also: Get access to ALL 45 sessions from
Hey Besties! It’s summer — we’re all busy working, traveling, and having fun — so I’m taking my sweet time rolling out the rest of this season... but today’s episode is so worth the wait. I have Big Podcasting’s Bestie and all our Besties, Arielle Nissenblatt, on the show today. Arielle is the founder of Earbuds Podcast Collective and the head of community and content at Squadcast.fm. In this episode, she’s sharing podcast marketing examples from the launch of her new show — Trailer Park, The Podcast Trailer Podcast — plus her recipe for a good podcast trailer, social media tips, how to co-market effectively, her advice on getting featured in the apps, and so much more.
Connect with Arielle @arithisandthat on Twitter.
Sign up for Arielle’s newsletter, Earbuds Podcast Collective.
Listen to Trailer Park, The Podcast Trailer Podcast.
Sign up for my upcoming workshops, Start a Newsletter to Supercharge Your Audience, Network & Business and/or Grow Your Show & Make Money Podcasting Masterclass.
Here’s a link to the TRANSCRIPT.
Watch the video version of Arielle’s interview on YouTube.
If you missed the last episode, check out How to Grow Your Podcast: A Podcast Marketing Master Class with Jeff Umbro of The Podglomerate.
Sign up for the Podcast Bestie newsletter here: https://podcastbestie.substack.com/welcome
Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.
And thank you to Matt Gilhooly for fine-tuning the video and creating the social media assets for this episode. Follow him on Twitter @theliftshiftpod.
A big thanks to our BFFs for sponsoring this episode:
mowPod is an effective, targeted way to promote your show. It's already trusted by industry giants like Conde Nast, iHeartMedia, and HubSpot Podcast Network, and that's because it works. But mowPod isn’t just for the big guys — mowPod Boost is perfect for indie podcasters. It’s actually been my favorite paid advertising experiment to date, and you can try it for just $100. Plus, if you are a Bestie, you get 10% off with this link: https://boost.mowpod.com/?referrer=podcastbestie. Try it, and let me know what you think!
Being successful with podcasts and video is a full-time job that most people don’t have the time or experience to do. Momento is an end-to-end AI video marketing tool that finds your shareable moments, creates beautiful shorts, and even schedules straight to social. Can it do more? Yes! Momento can write high-quality show notes, social posts, tweets, and even jokes from your content. Your first upload is FREE, go see what AI can do with your video! https://trymomento.ai?via=podcastbestie
Get smarter in 5 minutes with Morning Brew. It's free! There's a reason over 4 million people start their day with Morning Brew — the daily email that delivers the latest news from Wall Street to Silicon Valley. Business news doesn't have to be boring... make your mornings more enjoyable, for free.
Subscribe to The Tilt, the newsletter for professional content creators. Also: Get access to ALL 45 sessions from
Previous Episode
How to Grow Your Podcast: A Podcast Marketing Master Class with Jeff Umbro of The Podglomerate
Hello Besties! We’re all here because we want to know how to grow our podcasts and today’s episode is a banger in that department. We’re getting a podcast marketing master class from Jeff Umbro of The Podglomerate. He’s going to teach us all about their five tiers of audience development and some case studies for how to apply them. And guess what, Besties? Before Jeff was spending millions on podcast marketing, he got his start as a podcast listening addict and indie podcaster like so many of us.
Connect with Jeff @podglomerate on Twitter.
Check out The Podglomerate’s website for more info.
Sign up for my upcoming workshop, How to Build a “Platform” for Writers Who Shudder at the Thought.
I’m also teaching a five-week podcasting course through Roadmap Writers, Creating Your Podcast.
Here’s a link to the TRANSCRIPT.
Watch the video version of Jeff’s interview on YouTube.
If you missed the last episode, check out Podcast Like a Motherf*cker with Emily McElwreath (& Cheryl Strayed!).
Sign up for the Podcast Bestie newsletter here: https://podcastbestie.substack.com/welcome
Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.
And thank you to Matt Gilhooly for fine-tuning the video and creating the social media assets for this episode. Follow him on Twitter @theliftshiftpod.
A big thanks to our BFFs for sponsoring this episode:
mowPod is an effective, targeted way to promote your show. It's already trusted by industry giants like Conde Nast, iHeartMedia, and HubSpot Podcast Network, and that's because it works. But mowPod isn’t just for the big guys — mowPod Boost is perfect for indie podcasters. It’s actually been my favorite paid advertising experiment to date, and you can try it for just $100. Plus, if you are a Bestie, you get 10% off with this link: https://boost.mowpod.com/?referrer=podcastbestie. Try it, and let me know what you think!
Check out the Label Free podcast: Join Deanna Radulescu on her journey welcoming dynamic guests on her show who embody living label free! She connects with entrepreneurs, authors, artists, coaches; all bring tremendous value to her audience. To Live Your Best Life, Live Label Free
Being successful with podcasts and video is a full-time job that most people don’t have the time or experience to do. Momento is an end-to-end AI video marketing tool that finds your shareable moments, creates beautiful shorts, and even schedules straight to social. Can it do more? Yes! Momento can write high-quality show notes, social posts, tweets, and even jokes from your content. Your first upload is FREE, go see what AI can do with your video!
https://trymomento.ai?via=podcastbestie
Looking for some words of inspiration to kickstart your creative process? Magic Write in Canva Docs is your very own AI text generator to help you get out a first draft, fast. Simply start with a prompt and watch as copy, blog outlines, lists, bio captions, content ideas, brainstorms, and more appear in seconds.
Next Episode
Growing Queens Podcast to 100K Downloads Per Month & a Thriving Patreon Community with Katy Hearne-Church
Hello Besties! I'm thrilled to share today's episode because it's chock-full of practical takeaways from a popular history podcaster. Katy Hearne-Church created Queens Podcast and recruited her bestie to co-host in 2017 — now the show gets 100K downloads a month and has a thriving Patreon community. In this episode, Katy shares how they nurture their community of diehard listeners on Patreon, the power of promo swaps and polling your audience, and her research and editing process. We also discuss the importance of being obsessed with your topic, setting up a sustainable production and release schedule, and her experience with paid advertising on Instagram. There is so much to learn from this history girlie!
Follow Queens Podcast on Twitter @Queens_Podcast and Instagram @queens_podcast.
Listen to Queens Podcast.
Sign up for my upcoming workshops, Creating Your Podcast and/or How to Build a “Platform” for Writers Who Shudder at the Thought.
Here’s a link to the TRANSCRIPT.
Watch the video version of Katy’s interview on YouTube.
If you missed the last episode, check out The Art of the Podcast Trailer with Arielle Nissenblatt.
Sign up for the Podcast Bestie newsletter here: https://podcastbestie.substack.com/welcome
Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.
And thank you to Matt Gilhooly for fine-tuning the video and creating the social media assets for this episode. Follow him on Twitter @theliftshiftpod.
A big thanks to our BFFs for sponsoring this episode:
mowPod is an effective, targeted way to promote your show. It's already trusted by industry giants like Conde Nast, iHeartMedia, and HubSpot Podcast Network, and that's because it works. But mowPod isn’t just for the big guys — mowPod Boost is perfect for indie podcasters. It’s actually been my favorite paid advertising experiment to date, and you can try it for just $100. Plus, if you are a Bestie, you get 10% off with this link: https://boost.mowpod.com/?referrer=podcastbestie. Try it, and let me know what you think!
Being successful with podcasts and video is a full-time job that most people don’t have the time or experience to do. Momento is an end-to-end AI video marketing tool that finds your shareable moments, creates beautiful shorts, and even schedules straight to social. Can it do more? Yes! Momento can write high-quality show notes, social posts, tweets, and even jokes from your content. Your first upload is FREE, go see what AI can do with your video! https://trymomento.ai?via=podcastbestie
If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.
I’ve also got a FREE promo opportunity for the Besties: Leave a five-star rating with a review on Apple Podcasts, email me a screenshot with your name and the name of your podcast, and you’ll get a free shout-out on the next episode.
So... ROLL CALL! 🗣
Do YOU have a Patreon for your show? If so, what’s your best tip for nurturing your membership community?
Follow me @courtneykocak on
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