Podcast Bestie, the Podcast - Podcast Marketing Is About Finding Your Podcast Besties with Lauren Passell of Tink Media + How to Get Featured on Apple Podcasts

Podcast Marketing Is About Finding Your Podcast Besties with Lauren Passell of Tink Media + How to Get Featured on Apple Podcasts

05/08/23 • 49 min

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Hey Besties! Can't afford PR right now? Don't worry — Sweet Mama Swap is in the house to help you get started all by yourself! That's right, today's guest is Lauren Passell, the founder of Tink Media, and she's giving us the Tink treatment for free, generously sharing the strategies she uses to help her clients get coverage and grow their shows. She dishes her expert advice on how to make podcast collaboration effective, fun, and EASY, land a coveted Apple Podcasts feature, pitch bigger shows for feed swaps, get good press, and more. This is a master class in podcast marketing from a PR master.

Connect with Lauren @laurenpassell on Twitter and Instagram.

Subscribe to Lauren’s newsletters Podcast The Newsletter and Podcast Marketing Magic.

Here’s a link to the TRANSCRIPT.

If you missed the last episode, check out Cross-Media Promotions for Your Podcast with Anna Van Valin of Every Day is a Food Day.

Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

A big thanks to our BFFs for sponsoring this episode:

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If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.

I’ve also got a FREE promo opportunity for the Besties: Leave a five-star rating with a review on Apple Podcasts, email me a screenshot with your name and the name of your podcast, and you’ll get a free shout-out on the next episode.

So... ROLL CALL! 🗣

Have YOU been featured on Apple Podcasts? If so, what was the hook of your pitch? Do you have any tips for how to stand out based on your experience?

Follow me @courtneykocak on Twitter and

Connect with Lauren @laurenpassell on Twitter and Instagram.

Subscribe to Lauren’s newsletters Podcast The Newsletter and Podcast Marketing Magic.

Here’s a link to the TRANSCRIPT.

If you missed the last episode, check out Cross-Media Promotions for Your Podcast with Anna Van Valin of Every Day is a Food Day.

Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

A big thanks to our BFFs for sponsoring this episode:

If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.

So... ROLL CALL! 🗣

Have YOU been featured on Apple Podcasts? If so, what was the hook of your pitch? Do you have any tips for how to stand out based on your experience?

Follow me @courtneykocak on Twitter and

Previous Episode

Cross-Media Promotions for Your Podcast with Anna Van Valin of Every Day is a Food Day

1 Recommendations

Hey Besties! Today, we're taking an out-of-the-box approach to podcast collaborations. Our guest is Anna Van Valin, an independent podcast producer, consultant, and host of the Every Day is a Food Day podcast. Anna is an advocate for cross-media promotions, which is a different way to go about the whole promo swap strategy. In this episode, she shares how she got started, some great case studies, and tips for pitching brands for this type of collaboration. Plus, we discuss whether Instagram Reels are worth it for indie podcasters.

Connect with Anna @annavanvalin on Twitter and Instagram.

Check out Anna’s podcast, Every Day is a Food Day.

Here’s a link to the TRANSCRIPT.

If you missed the last episode, check out From Zero to 100K Real Quick: How Mina AF Engaged Mina Starsiak Hawk’s Existing Audience with Producer Megan Hayward.

Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

A big thanks to our BFF for sponsoring this episode:

If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.

So... ROLL CALL! 🗣

Have you tried any cross-media promotions for your podcast? If so, what were the results?

Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.

💸 Wanna advertise on Podcast Bestie? Visit podcastbestie.com/advertise for info about offerings and rates.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit podcastbestie.substack.com/subscribe

Next Episode

Organic Growth Hack: Recurring Collaborations with Niche Podcasts with Aakshi Sinha of Tink Media

Hey Besties! This episode is such a treat because I had the chance to chat with Aakshi Sinha, a Podcast Marketing Specialist from Tink Media, all the way from India. Connecting with people around the world is one of the many reasons I love podcasting!

Prepare to be inspired as we delve into Aakshi's podcasting origin story — exploring her gateway podcast, her desire to be a part of the podcasting community, and how she landed her job in the podcast industry. She also shares her love for creating curated playlists (Podcast Bestie playlist to come soon!), along with expert advice from her time at Tink, especially the importance of finding joy in podcast marketing for long-term sustainability and how to set up effective podcast collaborations, including promo swaps, guest swaps, and feed swaps.

Aakshi highlights the value of collaborating with smaller shows that have a niche audience, rather than solely focusing on larger shows with higher numbers. And I preach my cardinal rule for indie podcasters trying to engineer organic growth: recurring collaborations. Plus, the likely necessity of making strategic investments to propel podcast growth before achieving meaningful monetization.

So grab your headphones, Besties, and treat yourself to this fun and informative podcasting pep talk!

Connect with Aakshi @aaklovesaudio on Twitter.

Here’s a link to the TRANSCRIPT.

If you missed the last episode, check out Podcast Marketing Is About Finding Your Podcast Besties with Lauren Passell of Tink Media + How to Get Featured on Apple Podcasts.

Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

A big thanks to our BFFs for sponsoring this episode:

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That Wasn't In My Textbook Podcast helps us uncover the things we always wished we learned from that boring, bulky textbook- From History of Taxes to Cannabis, it's the history you always wanted to know! Check it out!

If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.

I’ve also got a FREE promo opportunity for the Besties: Leave a five-star...