From Zero to 100K Real Quick: How Mina AF Engaged Mina Starsiak Hawk’s Existing Audience with Producer Megan Hayward

04/19/23 • 27 min

Hi Besties! Today’s special guest is Megan Hayward from editaudio. We are very lucky because she has a delightful British accent that is very easy on the ears! Megan is here because last month (March 14th, to be exact), I saw on Twitter that the show she’s producing hit 100K downloads. The show is called Mina AF, and it’s hosted by HGTV star Mina Starsiak Hawk. In this episode, we discuss how Megan and the team approach the creative and producing on this new show, plus how they engaged Mina’s pre-existing audience (and tapped a podcasting headliner) for a successful launch. Megan also shares tips on how to get started in freelance producing, the software tools that help her stay organized, her philosophy on video’s place in podcasting — a hot-button topic right now — and more.

Subscribe to editaudio’s monthly newsletter.

Visit Megan and the editaudio team at The Podcast Show 2023 on May 24th and May 25th in London. Check out thepodcastshowlondon.com for more information.

Here’s a link to the TRANSCRIPT.

If you missed the last episode, check out The Art of Podcast Marketing with Devin Andrade from Tink Media.

Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

A big thanks to our BFF for sponsoring this episode:

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I’ve also got a FREE promo opportunity for the Besties: Leave a five-star rating with a review on Apple Podcasts, email me a screenshot with your name and the name of your podcast, and you’ll get a free shout-out on the next episode.

Thank you to the following Bestie for their review:

Kyrin Down of Mere Mortals Podcast

So... ROLL CALL! 🗣

What are YOUR favorite software tools for staying organized and making great podcasts?

Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.

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Subscribe to editaudio’s monthly newsletter.

Visit Megan and the editaudio team at The Podcast Show 2023 on May 24th and May 25th in London. Check out thepodcastshowlondon.com for more information.

Here’s a link to the TRANSCRIPT.

If you missed the last episode, check out The Art of Podcast Marketing with Devin Andrade from Tink Media.

Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

A big thanks to our BFF for sponsoring this episode:

If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.

Thank you to the following Bestie for their review:

Kyrin Down of Mere Mortals Podcast

So... ROLL CALL! 🗣

What are YOUR favorite software tools for staying organized and making great podcasts?

Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.

💸 Wanna advertise on Podcast Bestie? Visit

Previous Episode

The Art of Podcast Marketing with Devin Andrade from Tink Media

1 Recommendations

Hey Besties! I’ve got Devin Andrade on the podcast today. She’s from Tink Media—Lauren Passell’s company that crushes it on the podcasting marketing side—so we discuss the creative side of podcast promotion and marketing lessons she’s picked up from working at Tink, including a great cross-promo example. Devin also shares her top tip for indie podcasters trying to grow their shows, how to make your content more accessible, some of her favorite recent podcast discoveries, and more.

Subscribe to Devin’s newsletter Pod Stack on Substack.

Find out how to participate in Tink Media’s Adopt-A-Listener Month at tinkmedia.co/adopt.

Check out the latest episode of Pod-At-Me and call 1-844-POD-AT-ME to leave a message for a chance to be featured on the show.

Here’s a link to the TRANSCRIPT.

If you missed the last episode, check out From Globetrotting Travel Photographer to Daily Podcaster with 13 Million Downloads with Gary Arndt of Everything Everywhere Daily.

Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

A big thanks to our BFF for sponsoring this episode:

If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.

Thank you to the following Besties for their reviews:

Kate Lavender of Lizzie Borden Audio

Angie Griffith of 4 Things for Your Podcast (Stay tuned for more about her upcoming rebrand!)

So... ROLL CALL! 🗣

Smash that like button, and share your favorite out-of-the-box podcast collaboration in the comments below.

Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.

💸 Wanna advertise on Podcast Bestie? Here’s info about offerings and rates.

This is a public episode. If you'd like to discuss this with other s...

Next Episode

Cross-Media Promotions for Your Podcast with Anna Van Valin of Every Day is a Food Day

1 Recommendations

Hey Besties! Today, we're taking an out-of-the-box approach to podcast collaborations. Our guest is Anna Van Valin, an independent podcast producer, consultant, and host of the Every Day is a Food Day podcast. Anna is an advocate for cross-media promotions, which is a different way to go about the whole promo swap strategy. In this episode, she shares how she got started, some great case studies, and tips for pitching brands for this type of collaboration. Plus, we discuss whether Instagram Reels are worth it for indie podcasters.

Connect with Anna @annavanvalin on Twitter and Instagram.

Check out Anna’s podcast, Every Day is a Food Day.

Here’s a link to the TRANSCRIPT.

If you missed the last episode, check out From Zero to 100K Real Quick: How Mina AF Engaged Mina Starsiak Hawk’s Existing Audience with Producer Megan Hayward.

Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

A big thanks to our BFF for sponsoring this episode:

If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.

So... ROLL CALL! 🗣

Have you tried any cross-media promotions for your podcast? If so, what were the results?

Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.

💸 Wanna advertise on Podcast Bestie? Visit podcastbestie.com/advertise for info about offerings and rates.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit podcastbestie.substack.com/subscribe