Podcast Bestie, the Podcast - Cross-Media Promotions for Your Podcast with Anna Van Valin of Every Day is a Food Day

Cross-Media Promotions for Your Podcast with Anna Van Valin of Every Day is a Food Day

04/26/23 • 34 min

1 Listener

Hey Besties! Today, we're taking an out-of-the-box approach to podcast collaborations. Our guest is Anna Van Valin, an independent podcast producer, consultant, and host of the Every Day is a Food Day podcast. Anna is an advocate for cross-media promotions, which is a different way to go about the whole promo swap strategy. In this episode, she shares how she got started, some great case studies, and tips for pitching brands for this type of collaboration. Plus, we discuss whether Instagram Reels are worth it for indie podcasters.

Connect with Anna @annavanvalin on Twitter and Instagram.

Check out Anna’s podcast, Every Day is a Food Day.

Here’s a link to the TRANSCRIPT.

If you missed the last episode, check out From Zero to 100K Real Quick: How Mina AF Engaged Mina Starsiak Hawk’s Existing Audience with Producer Megan Hayward.

Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

A big thanks to our BFF for sponsoring this episode:

mowPod is an effective, targeted way to promote your show. It's already trusted by industry giants like Conde Nast, iHeartMedia, and HubSpot Podcast Network, and that's because it works. But mowPod isn’t just for the big guys — mowPod Boost is perfect for indie podcasters. It’s actually been my favorite paid advertising experiment to date, and you can try it for just $100. Plus, if you are a Bestie, you get 10% off with this link: https://boost.mowpod.com/?referrer=podcastbestie. Try it, and let me know what you think!

If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.

I’ve also got a FREE promo opportunity for the Besties: Leave a five-star rating with a review on Apple Podcasts, email me a screenshot with your name and the name of your podcast, and you’ll get a free shout-out on the next episode.

So... ROLL CALL! 🗣

Have you tried any cross-media promotions for your podcast? If so, what were the results?

Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.

💸 Wanna advertise on Podcast Bestie? Visit podcastbestie.com/advertise for info about offerings and rates.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit podcastbestie.substack.com/subscribe

Connect with Anna @annavanvalin on Twitter and Instagram.

Check out Anna’s podcast, Every Day is a Food Day.

Here’s a link to the TRANSCRIPT.

If you missed the last episode, check out From Zero to 100K Real Quick: How Mina AF Engaged Mina Starsiak Hawk’s Existing Audience with Producer Megan Hayward.

Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

A big thanks to our BFF for sponsoring this episode:

If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.

So... ROLL CALL! 🗣

Have you tried any cross-media promotions for your podcast? If so, what were the results?

Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.

💸 Wanna advertise on Podcast Bestie? Visit podcastbestie.com/advertise for info about offerings and rates.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit podcastbestie.substack.com/subscribe

Previous Episode

From Zero to 100K Real Quick: How Mina AF Engaged Mina Starsiak Hawk’s Existing Audience with Producer Megan Hayward

Hi Besties! Today’s special guest is Megan Hayward from editaudio. We are very lucky because she has a delightful British accent that is very easy on the ears! Megan is here because last month (March 14th, to be exact), I saw on Twitter that the show she’s producing hit 100K downloads. The show is called Mina AF, and it’s hosted by HGTV star Mina Starsiak Hawk. In this episode, we discuss how Megan and the team approach the creative and producing on this new show, plus how they engaged Mina’s pre-existing audience (and tapped a podcasting headliner) for a successful launch. Megan also shares tips on how to get started in freelance producing, the software tools that help her stay organized, her philosophy on video’s place in podcasting — a hot-button topic right now — and more.

Subscribe to editaudio’s monthly newsletter.

Visit Megan and the editaudio team at The Podcast Show 2023 on May 24th and May 25th in London. Check out thepodcastshowlondon.com for more information.

Here’s a link to the TRANSCRIPT.

If you missed the last episode, check out The Art of Podcast Marketing with Devin Andrade from Tink Media.

Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

A big thanks to our BFF for sponsoring this episode:

If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.

Thank you to the following Bestie for their review:

Kyrin Down of Mere Mortals Podcast

So... ROLL CALL! 🗣

What are YOUR favorite software tools for staying organized and making great podcasts?

Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.

💸 Wanna advertise on Podcast Bestie? Visit

Next Episode

Podcast Marketing Is About Finding Your Podcast Besties with Lauren Passell of Tink Media + How to Get Featured on Apple Podcasts

1 Recommendations

Hey Besties! Can't afford PR right now? Don't worry — Sweet Mama Swap is in the house to help you get started all by yourself! That's right, today's guest is Lauren Passell, the founder of Tink Media, and she's giving us the Tink treatment for free, generously sharing the strategies she uses to help her clients get coverage and grow their shows. She dishes her expert advice on how to make podcast collaboration effective, fun, and EASY, land a coveted Apple Podcasts feature, pitch bigger shows for feed swaps, get good press, and more. This is a master class in podcast marketing from a PR master.

Connect with Lauren @laurenpassell on Twitter and Instagram.

Subscribe to Lauren’s newsletters Podcast The Newsletter and Podcast Marketing Magic.

Here’s a link to the TRANSCRIPT.

If you missed the last episode, check out Cross-Media Promotions for Your Podcast with Anna Van Valin of Every Day is a Food Day.

Thanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.

A big thanks to our BFFs for sponsoring this episode:

The Wild West Extravaganza is a weekly history podcast that delves into the fascinating and often tumultuous world of the American Old West. From famous outlaws like Billy the Kid and Jesse James to lawmen like Wyatt Earp and Wild Bill Hickok to Native Americans and trailblazing pioneers and frontiersmen, this podcast tells the true stories of the real-life characters who shaped this iconic period in American history. So, saddle up and discover the true history of the American frontier — the good, the bad, and the ugly. It’s a journey you don’t want to miss. Listen to The Wild West Extravaganza on your favorite podcast player and follow @wildwestxtra on Twitter.

If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here.

So... ROLL CALL! 🗣

Have YOU been featured on Apple Podcasts? If so, what was the hook of your pitch? Do you have any tips for how to stand out based on your experience?

Follow me @courtneykocak on Twitter and