Create with Power - Building Your Podcast Brand (Part One)

11/12/21 • 41 min

In this episode, Veronica and Studio Steve share their thoughts and useful tips to become a ninja of repurposing and workflow. They also share some personal stories about struggles they've had with perfectionism and some words of encouragement if you're in this predicament too. This episode will leave you feeling empowered and ready to create with power.

You will learn:

✨ What is repurposing
✨ The power of repurposing
✨ Repurposing dos and don'ts
✨ Workflow ( relax and do what works for you)
✨ Batchwork ( don't let the word scare you!)
✨ Scheduling ( even your trips to the bathroom 😂) Do what works for you.
✨ Homework (A.K.A la tarea). Submit for grading 📚.

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Previous Episode

Get Visual! Building Your Brand (Part One)

This is PART ONE of a THREE PART series we’re doing on Building a Podcast Brand.

Watch the shortened YouTube version of this series HERE!

So what is a brand?

It’s not just your identity and how people tell you apart from other podcasts and content. It’s not just your colors, fonts, and logos. It’s how you make people feel.

Check out this sweet article by Tracy Lloyd the defines what a brand is.

Emotive Brand Article

So why should I care?

Having a strong brand facilitates:

-Increased discoverability and SEO

-Strengthened connections through brand associations

-Accelerated growth

-A deepened and more visceral experience for you audience

The FIRST Key Strategy to Build a Podcast Brand and the theme of this episode is:

GET VISUAL

Getting visual is a must for building a strong brand. You’ll want to be intentional about your use of colors:

Check out this awesome article on 99 Designs all about color:

Color meanings and the art of using color symbolism, by Anna Lundberg

Here are some ideas on incorporating graphics and video:

I don’t want to show my face!

-Audiograms

-Animated stock photos and video

-Canva designs

-Intriguing text, questions, or polls, quotes from episodes

-Shareable tips or DIY hacks

I’m willing to try showing my face!

-Short format video

-Rells, tik tok, YT shorts, FB Reels

-Live video

-Long format video

-YT videos, IGTV, Facebook

Remember to try and tie in your brand into videos and images by incorporating some of these elements into your graphics, photos, and videos:

-Logos, colors, images, outfits, props, backdrops

It’s amazing what strong colorful graphics, text, and shapes, complementing your podcast and your video can do to listeners. Especially as they see these shapes and colors over time. You become imprinted into their mind. Like a catchy melody, you get stuck in their head.

YOUR HOMEWORK

1- Define your core values and mission, see if you can choose a few words, and then assign colors to those words

2- Research and survey color meanings

3- Download Canva

4- Share your brand with us
Sound Design and Editing was done by:
https://dzquintero.com/

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Next Episode

Going Outside - Building your Podcast Brand ( PART THREE)

Continuing with our three-part series on how to build your podcast brand, this week Veronica and Studio Steve invite you to go outside, yes outside. Have you explored your local scene?! In this episode, you will learn all the potential opportunities waiting for you. Hint: they're literally closer than you think.
In this episode you will learn:
✨ Ideas on how you can start reaching out to local businesses and events to spread the word about your podcast and explore new networking opportunities
✨ How you can use SEO to boost your reach and the importance of having a website. A little crash course on SEO.
Here's the SEO video mentioned in the episode
✨ How to get your audience to fall in love with you and your podcast so they'll start recommending your show to other people ( word of mouth)
Here is La Tarea ( homework for this episode)

Google TOPICAL podcasts and local events in your area
1. Are there any events or locations that you could speak, network, or present at?
2. Where can you leave a BIZ card or QR CODE?
3. What other podcasts are being produced in your area?
  1. Can you reach out and cross-promote or cross guest
Choose 5 Target Keywords that you’d like to rank for
1. Keywords Everywhere
2. Answer the Public
3. Tube Buddy (if you’re on YouTube)
4. What populates when you search for those keywords
5. How can you contribute
6. What happens when you add “your location” to the tail of the keyword?

This homework is research homework, but you’ll get extra credit if you put the research into action. Reach out to people, events, fellow podcasters, etc. Volunteer to be a speaker, presenter, or simply be social and network.

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