Optimizing Your Software Pricing Page for Results with Vova Feldman

04/30/24 • 60 min

Vova Feldman is a self-confessed serial entrepreneur and full-stack developer with a passion for helping software product makers earn a living from their passion projects.

In 2011, while doing enterprise sales, Vova learned the importance of tailoring a price to a buyer and why psychology can powerfully impact the sales process. Years later, Vova experimented with prices and packaging for a micro-SaaS he developed. At Freemius, he’s been actively involved in creating and experimenting with the company’s pricing page to optimize results.

The final episode of plugin.fm season 2 distills a decade of pricing mastery into an insightful hour-long conversation.

---

Thanks to Vova for joining us and providing such valuable advice about software pricing pages and the psychology behind them.

Season 2 is a wrap and we’d like to thank all of our guests for the valuable insights and experiences they provided! Look out for news on season 3 shortly 😉

plugin.fm is brought to you by Freemius, your all-in-one payments, subscriptions, and taxes platform for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to plugin.fm to check out previous episodes.

Vova Feldman is a self-confessed serial entrepreneur and full-stack developer with a passion for helping software product makers earn a living from their passion projects.

The final episode of plugin.fm season 2 distills a decade of pricing mastery into an insightful hour-long conversation.

---

Thanks to Vova for joining us and providing such valuable advice about software pricing pages and the psychology behind them.

Season 2 is a wrap and we’d like to thank all of our guests for the valuable insights and experiences they provided! Look out for news on season 3 shortly 😉

Previous Episode

The Art of Scaling: Unlocking the Secrets to Business Growth with WP Engine's Jason Cohen

Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an investor and startup mentor. His journey as a founder includes various undertakings — including co-founding Smart Bear Software — which makes him an expert in growing businesses and organizations.

This episode is a deep dive into the art of scaling. It explores various topics: the mindset required as a founder, challenges, exhilarating moments, and the struggles along the way. Jason shares invaluable insights and lessons learned through his entrepreneurial journey, shedding light on what it takes to navigate the complexities of scaling a business.

Prepare for a conversation that is enlightening, inspiring, and packed with actionable advice for anyone looking to skyrocket their business.

-----

Thanks to Jason for joining us and providing such valuable advice about the art of scaling a business. Join us next week with Freemius founder and CEO Vova Feldman to learn about mastering the art of mastering software pricing pages.

Next Episode

Why Inauthentic Marketing Is Holding You Back – Goran Mirkovic

This is the first episode of the season and the one where we explain why Goran is joining as the new co-host. We dig into why marketing is the bridge between a great product and a great business, how marketing is evolving, and why you should be really specific about whom you target and when.

The episode also explores key themes like understanding your audience, avoiding common marketing mistakes, and the growing importance of being authentic and ultra-specific with your marketing. Goran also provides actionable advice on crafting simple but effective marketing strategies, the role of storytelling in connecting with customers, etc.

-------

Thanks to Goran for joining us and providing such valuable advice about authentic and effective B2B SaaS marketing. Join us next week with Lindsay Tjepkema, 3x founder, brand strategist, startup advisor, and one of the leading voices in B2B marketing.