Help Your Customers Where It Hurts with Melissa Sargeant, CMO at AlphaSense
12/13/22 • 35 min
This episode features an interview with Melissa Sargeant, CMO at AlphaSense. AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Melissa runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and more.
On this episode Melissa shares her insights into customer pain points and how to solve them, utilizing macro-themed marketing, and why SEO is important for your website.
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“You can't show value for what you're providing, if you can't make a connection between the pain and what they're trying to achieve in their roles, particularly on a market intelligence platform.” - Melissa Sargeant, CMO, AlphaSense
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Episode Timestamps:
*(02:49) - Melissa’s role at AlphaSense
*(05:11) - Segment: Trust Tree
*(10:35) - Utilizing marco-themed marketing
*(15:24) - Segment: The Playbook
*(16:17) - Why SEO is important for your website
*(17:22) - Customer pain points and how to solve them
*(26:33) - Segment: The Dust Up
*(29:46) - Segment: Quick Hits
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Sponsor:
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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Links
This episode features an interview with Melissa Sargeant, CMO at AlphaSense. AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Melissa runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and more.
On this episode Melissa shares her insights into customer pain points and how to solve them, utilizing macro-themed marketing, and why SEO is important for your website.
---
“You can't show value for what you're providing, if you can't make a connection between the pain and what they're trying to achieve in their roles, particularly on a market intelligence platform.” - Melissa Sargeant, CMO, AlphaSense
---
Episode Timestamps:
*(02:49) - Melissa’s role at AlphaSense
*(05:11) - Segment: Trust Tree
*(10:35) - Utilizing marco-themed marketing
*(15:24) - Segment: The Playbook
*(16:17) - Why SEO is important for your website
*(17:22) - Customer pain points and how to solve them
*(26:33) - Segment: The Dust Up
*(29:46) - Segment: Quick Hits
---
Sponsor:
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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Links
Previous Episode
Prioritizing the Digital Customer experience With Kevin Sellers, CMO at Ping Identity
This episode features an interview with Kevin Sellers, CMO at Ping Identity. Ping Identity helps you protect your users and every digital interaction they have while making experiences frictionless. Kevin is a modern marketer with extensive digital expertise to drive growth and relevance for world-class brands.
On this episode, Kevin shares his insights into prioritizing the digital customer experience, maintaining a singular focus to maximize your productivity, and the power of the accurate brand ambassador.
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“We’ve invested heavily and will continue to do so to ensure that our digital journey is exceptional.” - Kevin Sellers, CMO, Ping Identity
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Episode Timestamps:
*(03:14) - Kevin’s role at Ironclad
*(04:24) - Segment: Trust Tree
*(10:59) - The power of leveraging data
*(13:51) - Segment: The Playbook
*(14:21) - Prioritizing the digital customer experience
*(18:34) - Choosing the accurate brand ambassador
*(25:21) - Segment: The Dust Up
*(28:58) - Segment: Quick Hits
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Sponsor:
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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Links:
Next Episode
Better Manage Your Budget This Year with Esther Flammer, CMO at Wrike
This episode features an interview with Esther Flammer, CMO at Wrike. Wrike brings all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Esther is a senior executive with 20 years of marketing experience in high-growth B2B tech and non-profit sectors.
On this episode Esther shares her insights on how to better manage your budget this year, ways to be smarter with your resources, and how to boost your marketing efficiency.
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“If you're not able to showcase the ROI or build a good business case on why every dollar that you're spending is producing ROI or is helping move the business forward, it's going to be cut.” - Esther Flammer, CMO, Wrike
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Episode Timestamps:
*(02:49) - Esther’s role at Wrike
*(03:51) - Reduce spending, reduce resources and deliver more
*(07:42) - Showcasing the ROI on every dollar that you're spending
*(12:45) - Leveraging data to make better marketing decisions
*(14:47) - The role of experimentation in marketing
*(20:57) - Being smarter about your resources
*(30:16) - Ways to understand what's working and what's not
*(35:24) - Segment: Quick Hits
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Sponsor:
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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Links:
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