544: Dave Le Page – An unpopular approach to wedding photography business… that works

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Lei Lei Clavey of www.leileiclavey.com is on her way to becoming one of the world's best wedding photographers.

She's a Melbourne, Australia-based wedding photographer who entered the market differently than most.

She launched right into the luxury market. Invested in her branding and amazing styled shoots before booking real couples.

In no time at all, she had made a name for herself as the luxury, editorial wedding photographer and only books up to 20 weddings each year.

Take a look at her website or socials; it screams luxury and sits perfectly amongst world-famous fashion labels like Vogue, Harper's Bazaar, Gucci and Dior.

Her Instagram bio states that you can enquire about European wedding dates in 2025. And yes, she's fully booked for 2024.

In this interview, Lei Lei shares how to go from zero to hero in the world of high-end luxury weddings.

Here's some more of what we covered in the interview:

• Average Client Investment in Wedding Photography: Explore the current market trends and understand what clients are willing to spend on wedding photography services.
• Pricing Strategies for Destination Weddings and Elopements: Tailor your pricing models for unique events like destination weddings and elopements to maximise profitability.
• Breakdown of an 18k Wedding Package: Clearly outline the components and services included in a premium wedding photography package.
• Penetrating the Luxury High-End Markets: Strategies to tap into and attract clients from the luxury high-end market segment.
• Utilizing Engagement Sessions for Wedding Bookings: Leverage engagement sessions as a tool to secure bookings for wedding shoots.
• Setting and Achieving Target Revenue Goals: Understand and work towards specific revenue targets, like Lei Lei's, for a thriving business.
• Building a Solid High-End Luxury Brand: Key elements that contribute to establishing a reputable and high-end luxury photography brand.
• Executing Styled Shoots for Luxury Brands: Step-by-step guide on organizing and executing styled photoshoots to enhance brand appeal.
• Hacks for Shooting Behind the Scenes at Fashion Events: Innovative approaches to capture behind-the-scenes moments at fashion events.
• Aligning Personal Appearance with Brand Image: Emphasize the importance of dressing professionally to align with the brand identity.
• Investing in Quality Models for Styled Shoots: Highlight the impact of investing in professional models for achieving stunning styled shoot results.
• Crafting Effective Brand Campaigns: Strategies for creating and implementing successful brand campaigns for maximum impact.
• Components of a 5k Investment for Styled Shoots: Breakdown of what a 5k investment covers in styled shoots.
• Maximizing Returns from a 5k Investment: Tips on getting the best value and outcomes from a 5k investment in styled shoots.
• Lei Lei's Business Journey and Success Story: Insights into Lei Lei's entrepreneurial journey and the steps that led to her current success.
• Working with Brands in Marketing Campaigns: Lei Lei's process for collaborating with brands and executing effective marketing campaigns.
• Navigating Price Changes in Your Photography Services: Guidance on implementing price changes, including transitioning from lower to higher price points.
• Building Confidence to Raise Your Prices: Strategies for gaining confidence when increasing prices for your photography services.
• Transitioning to a Different Target Market: Insights into Lei Lei's decision-making process when crossing over to a different target market.
• Distinguishing Clients Based on Spending Habits: Understanding the differences between clients who spend less than 5k and those who spend over 5k.
• Benefits of Dealing with Clients Spending Over 5k: Highlighting the advantages and positive aspects of working with higher-spending clients.
• Client Acquisition for Lei Lei's Photography Business: How Lei Lei attracts clients, including her presence on Instagram and other channels.
• Establishing Connections with Overseas Vendors: Strategies for networking with international vendors and suppliers for destination weddings.
• Getting Featured in Major Fashion Magazines: Steps to increase visibility and secure features in renowned fashion magazines.
• Increasing Social Media Presence and Followers: Tactics for growing your Instagram and overall social media following.
• Setting a 10k Follower Goal on Social Media: The benefits and strat...