Perfectly Content - Category creation: Jack Davies on creating demand for things no one's heard of

Category creation: Jack Davies on creating demand for things no one's heard of

01/18/22 • 25 min

In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Jack Davies, head of global content at Qualtrics, about how they created their own category (experience management) through content and clever storytelling.
If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!

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The well-oiled content machine: Erin Balsa and her internal content agency

In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Erin Balsa, marketing director at The Predictive Index, about how (and why) she transformed her team of writers into an internal creative agency.
If you like our podcast, please do rate it on whatever platform you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!

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Finding your niche: Tom Hitch on creating engaging content for LinkedIn

In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Tom Hitch, head of content at Oktra, about how he achieved success in building a massive LinkedIn following and consistently produces content people love and engage with.
If you like our podcast, please do rate it wherever you're listening. And to find out more about Foleon's content creation platform, and the team behind this podcast, check out our website (https://www.foleon.com)!