“Big pharma… victims of their own success?” (Part 2 of 2)
10/11/24 • 21 min
In the first episode about patient-centricity transformation, Torsten outlined how to shift the hearts, minds and hands of people in the organization. This episode continues the conversation and focuses on shaping the organizational structure and operating model to support patient centricity. Specifically, the need to break with traditional, and often successful, ways of operating, as well as the approaches and models organizations can adopt. This conversation is based on chapter 10, “Transforming to a Patient-Centric Organization.”
Featuring: Torsten Bernewitz, principal emeritus at ZS. Torsten created and led ZS’s global change management expertise center.
Produced by Samantha Keyes and Georgianna Moreland
In the first episode about patient-centricity transformation, Torsten outlined how to shift the hearts, minds and hands of people in the organization. This episode continues the conversation and focuses on shaping the organizational structure and operating model to support patient centricity. Specifically, the need to break with traditional, and often successful, ways of operating, as well as the approaches and models organizations can adopt. This conversation is based on chapter 10, “Transforming to a Patient-Centric Organization.”
Featuring: Torsten Bernewitz, principal emeritus at ZS. Torsten created and led ZS’s global change management expertise center.
Produced by Samantha Keyes and Georgianna Moreland
Previous Episode
"Patients in their own words" -- Chris's story
“Patients in their own words,” features patients sharing their health journeys, the challenges they face and their hopes for the future. Many of the participants are from ZS’s Patients as People Co-Lab, a panel of patients that work with ZS across multiple initiatives and issues. Other patient participants were identified through ZS’s work in rare diseases.
Being patient-led starts with listening. These inspirational stories can serve as guideposts for pharma, and healthcare in general, as they strive to become patient centric.
Chris’s story
Chris is a single father of two young boys who looks forward to biking again with his kids. He was diagnosed with MS at 17 and his journey has had its challenges, but he isn’t giving up. In his words, “I have MS, it doesn’t have me.”
Produced by Samantha Keyes and Georgianna Moreland
Next Episode
“A patient centric launch doesn’t have to involve a commercial”
Host, Victoria Summers, welcomes colleague Emily Mandell to discuss how a patient centric approach can work to ensure that patients get the right diagnosis and the right treatment more effectively. The conversation also covers what a patient centric product launch looks like and how the industry is continuing to evolve to improve patient outcomes. This conversation is based on chapter 7, “If You Launch It, They Will Come ... Or Will They?”
Featuring: Emily Mandell, principal at ZS and leader of ZS’s global pipeline and launch strategy practice.
Produced by Samantha Keyes and Georgianna Moreland
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