Patient Centricity - “A patient centric launch doesn’t have to involve a commercial”

“A patient centric launch doesn’t have to involve a commercial”

10/11/24 • 31 min

Host, Victoria Summers, welcomes colleague Emily Mandell to discuss how a patient centric approach can work to ensure that patients get the right diagnosis and the right treatment more effectively. The conversation also covers what a patient centric product launch looks like and how the industry is continuing to evolve to improve patient outcomes. This conversation is based on chapter 7, “If You Launch It, They Will Come ... Or Will They?”

Featuring: Emily Mandell, principal at ZS and leader of ZS’s global pipeline and launch strategy practice.

Produced by Samantha Keyes and Georgianna Moreland

Featuring: Emily Mandell, principal at ZS and leader of ZS’s global pipeline and launch strategy practice.

Produced by Samantha Keyes and Georgianna Moreland

Previous Episode

“If pharma doesn’t transform itself, Google, Amazon and other disruptors could lead the way” (Part 1 of 2)

Victoria welcomes Principal Emeritus Torsten Bernewitz in ZS’s global change management expertise center. In this two-part discussion, they discuss the business imperative for patient centricity, as well as how pharma should transform both the people and their environment to be successful. Part one specifically focuses on shifting the mindsets and behaviors of the people in organization, with examples and tools to bring this to life. This conversation is based on chapter 10, “Transforming to a Patient-Centric Organization.”

Featuring: Torsten Bernewitz, principal emeritus at ZS. Torsten created and led ZS’s global change management expertise center.

Produced by Samantha Keyes and Georgianna Moreland

Next Episode

“The long, arduous healthcare journey”

Host, Victoria Summers, welcomes colleagues Fiona Taylor and Michael Thomas to unpack the experience of people living and managing their diseases, what obstacles they face, and the realities of navigating a complex healthcare system. For many people, especially those facing complex and challenging conditions, including rare diseases, the healthcare journey is more aptly described as an odyssey. This conversation is based on chapter 1, “The Healthcare Journey,” and explores these efforts in more detail.

Featuring: Fiona Taylor, principal at ZS and leader of ZS’s global qualitative expertise center, and Michael Thomas, principal at ZS and leader of ZS’s global rare disease practice.

Produced by Samantha Keyes and Georgianna Moreland