435. Beyond the Herd: How the Left Lane Theorem Leads to Success

10/12/23 • 11 min

In this installment of the "Investing Shorts" segment focused on mindset, host Sujata sits down with Kenny Rose, founder of FranShares. They discuss two key mindset shifts that have helped Kenny in business and life: the "left lane theorem" and starting each day with enthusiasm.

With extensive experience across media, franchising, and alternative investing, Kenny Rose has established himself as an authority reaching over 300 million people. After getting licensed and working in traditional finance, Kenny shifted to franchise brokerage. He guided entrepreneurs through choosing from 600+ brands in 100+ industries.

Leveraging this expertise, Kenny founded Semfia, an income-focused franchise brokerage. But he went further by launching FranShares, the first platform enabling retail franchise investing. FranShares has garnered huge interest with $18.4M in subscriptions and a 41,000+ waitlist, cementing Kenny as a leader in the alternative investing space.

[00:02] The "Left Lane Theorem"

Kenny's dad taught him this concept as a teen - when everyone is going right, don't be afraid to go left and blaze your own path.
Kenny applied this to his career by leaving traditional finance to pursue franchising, an unknown industry at the time.
The lesson: Take a step back and consider different options from the herd mentality.

[00:05] Start Each Day With Enthusiasm

Making your bed each morning starts the day off with accomplishment.
Having an enthusiastic mindset is a choice and can change your whole day.
Self-talk, believing in yourself, and choosing "yes" leads to more energy and opportunities.

[00:09] Benefits of an Enthusiastic Mindset

More energy and less fatigue throughout the day
Increased luck and opportunities due to positive outlook
Tendency to attract the energy you put out into the world

Connect with Kenny:

LinkedIn: Kenny Rose

Website: FranShares

Key Quotes:

"Take a step back and look what everyone else is doing and don't be afraid to do something else." - Kenny Rose

"People get very stuck in what's worked in the past and not what's going to work the best in the future." - Kenny Rose

"How you start your day is how the rest of the day is going to go." - Kenny Rose

WANT TO LEARN MORE?

Connect with me through LinkedIn.

Or send me an email at [email protected]

Visit my website, www.luxe-cap.com, or my YouTube channel.

Thanks for tuning in!

If you liked my show, LEAVE A 5-STAR REVIEW, like, and subscribe!

[00:02] The "Left Lane Theorem"

Kenny's dad taught him this concept as a teen - when everyone is going right, don't be afraid to go left and blaze your own path.
Kenny applied this to his career by leaving traditional finance to pursue franchising, an unknown industry at the time.
The lesson: Take a step back and consider different options from the herd mentality.

[00:05] Start Each Day With Enthusiasm

Making your bed each morning starts the day off with accomplishment.
Having an enthusiastic mindset is a choice and can change your whole day.
Self-talk, believing in yourself, and choosing "yes" leads to more energy and opportunities.

[00:09] Benefits of an Enthusiastic Mindset

More energy and less fatigue throughout the day
Increased luck and opportunities due to positive outlook
Tendency to attract the energy you put out into the world

Connect with Kenny:

LinkedIn: Kenny Rose

Website: FranShares

Key Quotes:

"Take a step back and look what everyone else is doing and don't be afraid to do something else." - Kenny Rose

"People get very stuck in what's worked in the past and not what's going to work the best in the future." - Kenny Rose

"How you start your day is how the rest of the day is going to go." - Kenny Rose

WANT TO LEARN MORE?

Connect with me through LinkedIn.

Or send me an email at [email protected]

Visit my website, www.luxe-cap.com, or my YouTube channel.

Thanks for tuning in!

If you liked my show, LEAVE A 5-STAR REVIEW, like, and subscribe!

Previous Episode

434. How To Create Generational Wealth: The Franchise Route

How does franchise investing offer a unique opportunity for portfolio diversification?

In this episode, Kenny Rose shares his inspiring entrepreneurial journey and how he leveraged his financial security expertise to become the CEO of his own franchise. Kenny discusses the importance of understanding which franchise brands are suitable investments and how to find salt-of-the-earth people with the right skill set and drive to succeed in running a business. He also talks about franchise investing – a new way to invest in an alternative asset class– allowing investors to diversify their portfolios and benefit from passive income streams with dividends, as well as access offerings from a variety of industries, brands, and geographies.

Tune in to hear Kenny’s story and learn more about investing in franchises!

[00:01 - 06:24] Kenny Rose's Journey to Investing in Franchises

• How Kenny helps retail investors invest in franchises

• Franchises exist in almost any industry, not just fast food

• How to educate people on franchising and recommend specific franchise brands based on budget, skill set, and goals

Coaching people through research and the purchase process of franchises

[06:25 - 12:07] Creating Generational Wealth Through Franchising

• How FranShares helps owner-operators achieve financial success

Connecting true operators with investors who are looking for a new asset class

• The goal is to make people wealthy and create first generation business owners

• Fundrise inspired the idea of fractionalizing ownership into commercial real estate

[12:08 - 17:21] A New Way to Diversify Your Portfolio and Earn Passive Income

• The FranShares platform is the first one that allows anyone to invest in franchises like stocks

For as little as 500, you get an equity piece in a diversified portfolio of franchises

• How you can get equity growth and passive income stream from quarterly dividends

[17:22 - 22:06] Closing Segment

• Fast food has smaller returns, but the service industry has higher margins and net profit

• The importance of having another cash-flowing investment

Connect with Kenny:

LinkedIn: Kenny Rose

Website: FranShares

Key Quotes:

"Owning any business is hard, and you really have to find people with the right skill set and drive." - Kenny Rose

"People need something new to invest in, and franchising just frankly makes sense." - Kenny Rose

"You should be able to invest in franchises and actually have something tangible that you understand and you can see." - Kenny Rose

WANT TO LEARN MORE?

Connect with me through LinkedIn.

Or send me an email at [email protected]

Visit my website, www.luxe-cap.com, or my YouTube channel.

Thanks for tuning in!

If you liked my show, LEAVE A 5-STAR REVIEW, like, and subscribe!

Next Episode

436. How to Become Wealthy in 2023 with Jonathan Cattani

What are the essential attributes or strategies one must adopt to become wealthy in today's financial climate?

This week on the show, we have Jonathan Cattani, a former stockbroker turned real estate investor and founder of Cattani Capital Group. In this episode, he talks about his journey from stock trading to real estate investing, what it takes to become wealthy, and how investors can take advantage of the changing landscape of private markets in 2023. He explores how younger high-income earners can leverage higher equity multiple investments and stresses the importance of having an open mindset when it comes to creating passive income streams.

Tune in for an informative conversation that has the potential to help you make smarter investment decisions in 2023 and beyond!

[00:01 - 08:35] Jonathan Cattani: From Stock Broker to Real Estate Investor and Beyond

• Jonathan's background in commercial real estate

How his skillset led him to become a capital raiser and start Cattani

• How to build out investor relations and automation for sales

[08:36 - 16:19] Exploring Cashflow Investing in 2023

• Investing in 2023 has become challenging due to unpredictability in the market

• Interest rates are relatively low at 7% compared to 3.5% a few years ago

• How investors are opting for more predictable fixed-income products

• TechVestor - a private fund that invests in short-term rentals across the country

[16:20 - 24:15] A Guide to Investing for High-Income Earners

• It takes time to build up cash flow streams, but it is possible to plan and craft a strategy for wealth appreciation over 5-15 years

• Passive investing works well for high-income earners who are not yet wealthy

• Real estate investments can be more predictable than other revenue-heavy businesses

[24:16 - 30:42] Closing Segment

• A mindset shift is necessary to take on some risk and grow wealth outside of traditional investments

• Writing the first check can be scary, but it is essential to make it a way of life

Connect with Jonathan:

Website: Catttani Capital Group

Instagram: @jonnycattani

Podcast: The Cash Flow Chronicles

Key Quotes:

"Whenever you find a group or someone that's doing what you want, add value however you can." - Jonathan Cattani

"Doing your due diligence and really focusing on who, what, and why you're investing are the most important aspects of real estate." - Jonathan Cattani

WANT TO LEARN MORE?

Connect with me through LinkedIn.

Or send me an email at [email protected]

Visit my website, www.luxe-cap.com, or my YouTube channel.

Thanks for tuning in!

If you liked my show, LEAVE A 5-STAR REVIEW, like, and subscribe!