Creating Brand Partnerships Through Pitching with Jonathan Levine

01/23/20 • 18 min

People want to do business with people they feel a connection with, in one way or the other. Chemistry is essential and a good pitch should try to find some way to build some level of chemistry with the brand being pitched to, because of the prospect of working together in partnership if the pitch wins.

That was the driving force behind Jonathan Levine’s success as he worked to create brand partnerships for his company. He is the founder and CEO of Master & Dynamic, a New York City-based design-driven premium audio company that makes earphones, headphones, speakers, and earbuds that sound and look incredible. He is an incredibly successful entrepreneur who has grown his sophisticated sound brand to over 500 partner stores around the world.

Michael is joined by Jonathan Levine in this week’s episode where they talk about growing Jonathan’s company, best pitching strategies, and benefits of in-person pitching.

Previous Episode

Crazy Pitch Experiences, and Reading the Room

Some of the skills Minor Nobles focuses on in their workshops for pitching include learning to read the room and educating vs. selling. Sometimes it may not be hard to read what's happening in the room, but what tends to be challenging is what to do once you've read the room. If there are changes to what you expected, how do you adjust accordingly and on the fly?

Michael, the host of this show, has some pieces of advice from experience.

Michael Quinn is the Founder of Minor Nobles, which helps B2B pitch teams and leaders change their behavior to win more business. He's also the faculty instructor for pitching with the Association of National Advertisers, the ANA, which is headquartered in NYC.

Michael is joined by Dr. Jeremy Weisz in this week’s episode where they talk about some of the crazy pitch experiences Michael has been through, his advice on when to change pitch tactics, and the importance of understanding the culture of the pitch room beforehand.

Next Episode

Understanding a Company’s Mission While Pitching with Chris Gibson of InVue

One of the most valuable commodities we have in business and life is time. As you progress to higher levels in any company, the ramifications of how you spend your time as a leader are much more impactful and pervasive across the organization. So for someone who's consistently receiving pitches as well as presenting them to retail and brand partners, Chris has a lot of advice to share from two different angles.

Chris Gibson is the Chief Product and Marketing Officer at InVue who previously helped lead Humanscale, the world's leading ergonomic furniture maker into the consumer space. His rock-solid marketing foundation is a testament to his years at General Electronic, in different businesses and working with then CMO Beth Comstock. Chris is often on the road with fortune 100 clients and partners.

Michael Quinn is joined by Chris Gibson in this week’s episode to talk about Chris’ best strategies for pitching. They discuss the importance of understanding a company’s mission before presenting a pitch, what to avoid when pitching, and how pitching has changed over the years.